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Tips For Doctors Entering the Social Media World

Posted on June 13, 2012 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

A few weeks ago, I wrote a post about physicians and social media. Since then, I read another article about why physician’s should get involved. Mike Sevilla, M.D., a family physicians and blogger, listed six reasons and told his journey with social media over the years at the Connecting Healthcare + Social Media Conference a few weeks ago. The reasons he gave were:

1. To tell your story

2. To find a community

3. To express opinions and commentary

4. To discover what you are passionate about

5. To conduct social media marketing

6. To manage your online reputation and streamline your practice

The article I linked to goes into more details, but as I thought about it, these seemed like some very helpful tips. Let me talk about number six for awhile. When I was searching for a OB/GYN, and later, a pediatrician, I read pages and pages of reviews for doctors. It amazed me how many negative reviews were on there. I mean, some of they could have been justified, sure, but I felt bad for some of the doctors that might not have even known those reviews were out there and had no way to defend themselves. My doctor was incredible, but a few disgruntled patients wrote terrible reviews online about him, which probably pushed people away from going to him. If a doctor is involved with social media, whether it be Facebook, Twitter, or even just reading comment boards, he or she may be able to defend their reputation, and then create a better image with their patients. I’ve found that when I’ve become friends with past teachers, employers, or co-workers, my opinion of them almost always changed. I saw that they were human — they had friends, family, likes, dislikes…everything.

I think a lot of these tips point to one thing — bettering your image and becoming involved. I think that’s great. There is definitely an art to social media, and not every doctor is going to be great at it. However, over at mHIMSS.com, web content producer for Healthcare IT News Michelle McNickle created a great list of 10 physicians to follow on Twitter. You can find more out about each of the site I just linked to, but for conveniences sake, here is the list:

1. Kevin Pho, MD — @kevinmd

2. Mike Sevilla, MD — @drmikesevilla

3. Val Jones, MD — @drval

4. Tim Sturgill, MD — @SymTym

5. Bertalan Meskó, MD — @berci

6. Shelley Binkley, MD — @healthewoman

7. Mark Browne, MD — @consultdoc

8. Joseph Kim, MD — @DrJosephKim

9. Jay Parkinson, MD — @jayparkinson

10. Mehmet Oz, MD — @DrOz

So, if you are a doctor, follow the above tips to start your journey into the social media world. And for anyone who wants to have daily tips, ideas, or thoughts from doctors, you might start by taking a look at the 10 doctors mentioned above.

Free HD TV Giveaway Winner at HIMSS Sponsored by Practice Fusion

Posted on March 10, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Many of you that I saw at HIMSS were aware that I participated in a Free HD TV Giveaway contest with fellow blogger: Dr. Joseph Kim. The giveaway was sponsored by Free EHR vendor Practice Fusion.

I’m really happy to say that @WesBates picture with me won him a 42″ HD TV and thanks in large part to those who attended the New Media Meetup I was able to beat out Dr. Kim as well. I just got the TV yesterday and it’s awesome. Thanks Practice Fusion!

It was pretty interesting wearing a Practice Fusion shirt around the HIMSS exhibit hall. Many of the people that I talked to asked about the shirt. However, I was a bit surprised that I didn’t get more people riping the Free EHR business model. Instead, it seemed like most people were familiar with it.

The 3 questions I did get asked the most about Practice Fusion was about their long term viability, how they make money offering a Free EHR, and whether a Free EHR is as good as the other EHR that you pay a lot of money to get. I asked Emily from Practice Fusion these questions and here were her responses:

1. Viability – We had 500% user growth in 2010 and doubled our team. The company has been very successful in attracting advertisers, partners (Dell, DeVry, Microsoft) and investors. We have 70,000 users serving 8 million patients today. And we bring on 300 more each day (compared to AthenaHealth brining on 600 docs in Q4). There’s a lot of strength in our numbers. Happy to answer any specific questions here.

2. How does Practice Fusion make money – Our favorite question! Practice Fusion is ad-supported, just like the radio, Gmail and EMR & HIPAA. Our discrete advertising allows the EHR to be available entirely free for any doctor in the US.

3. Quality – We were so honored when Black Book Rankings announced we were voted #1 EHR for 2011 primary care in January. Practice Fusion was up against EHRs that cost tens of thousands and still came away with the most #1 awards for categories including reliability, support, best-of-breed technology and delivery excellence. Forget “you get what you pay for” – that report proved that a free EHR could definitely be the best EHR.

To expand on all three of these: one thing that’s core to Practice Fusion is our alignment with our users. Since we’re an ad-supported product, we only succeed if doctors actually use the product. Our focus is on support, training and continuous product enhancement because of this. You saw it yourself when we completely re-did the getting started process inside the EHR over the end of the year. Keeping our users happy is fundamental to our growth. It seems simple, but surprising rare in the health IT sector.

It was fun to take pictures with so many cool people. Unfortunately, I did a poor job of keeping track of all the pictures. However, here’s a few of them that I did get to give you a flavor for the cool people I met:

EMRandHIPAA.com’s HIMSS11 coverage is sponsored by Practice Fusion, provider of the free, web-based Electronic Medical Records (EMR) system used by over 70,000 healthcare providers in the US.

Win a 42″ HDTV at HIMSS 11 Thanks to Practice Fusion

Posted on February 16, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m really excited to tell you about a cool little contest that I’m doing together with Practice Fusion at HIMSS next week. In this contest, all you have to do is find me on Tuesday 2/22 at HIMSS in Orlando. Once you find me, we’ll take a picture and then you can either tweet the picture with the tag #FreeEHR or email the picture to community@practicefusion.com. That’s all. Then, you’re entered to win a 42″ HD TV.
Spot the Blogger at HIMSS
The other part of the contest is that I’m competing with fellow blogger, Dr. Joseph Kim, to see who can get the most people to enter the contest. Whoever gets found the most, will win a TV also.

There you have it. Nothing to it right? So, when you see me at HIMSS, be sure to stop and enter to win a 42″ HD TV!

If you’re not sure where to find me, just check out the latest updates on my @techguy twitter account. Assuming I have a decent cell signal, I’ll be tweeting where I’m at all day Tuesday. Otherwise, feel free to send me a tweet so I can come and find you. Especially if you’re at a good party that I should be at!

See you in Orlando!

EMRandHIPAA.com’s HIMSS11 coverage is sponsored by Practice Fusion, provider of the free, web-based Electronic Medical Records (EMR) system used by over 70,000 healthcare providers in the US.