The Importance of Marketing in Healthcare IT

Posted on April 9, 2018 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I spent last week in New Orleans at the Healthcare IT Marketing and PR Conference and enjoyed mixing and mingling with the amazing marketing and PR professionals found in that community. It’s a truly unique conference where attendees collaborate, share, and sincerely care for each other’s success. I feel privileged to be a member of the community.

I was lucky to kick off this year’s event and I started with this slide:

I imagine many people reading this might not agree. However, marketing in and of itself is not evil. Sure, everything can be evil. Technology can be good or evil. People can be good or evil. Healthcare organizations can be good or evil. However, that doesn’t mean that just because something can be used for evil that it is evil. That’s true for marketing which can get a bad rap. As they say, one rotten apple spoils the bunch.

The reality is that healthcare needs more effective healthcare IT marketing.

One of the biggest problems I see when I talk to people in healthcare IT is that many healthcare IT professionals don’t know the available tools, technologies, solutions, and vendors that are out there. They don’t know how these different companies can help them solve their most pressing problems. There’s a lot of health IT professionals that are doing the best they can with what they have, but they don’t have an easy way to know what solutions they really need. Most are so busy with the operational challenges of their job that they don’t have time to understand how a new technology or other solution could make their lives easier and improve their healthcare organization as well.

Many of the healthcare IT vendors who attended the 2018 Healthcare IT Marketing and PR conference have solutions which can improve efficiency, lower costs, and increase revenue. However, not enough healthcare organizations know about their solutions. That’s where marketing comes in.

This is also why we decided to create a sister conference called Health IT Expo. While some solutions come from a vendor, a lot of solutions can also come from your peers. We don’t do enough peer sharing in healthcare IT. Health IT Expo is the perfect venue for healthcare IT professionals to come together to share ideas, resources, solutions, and even commiseration when there is no clear solution. There’s a power in creating these types of deep connections at a conference. Especially when they carry after the conference. (Note: A little birdey told me there are a few free passes left for HIT professionals at provider organizations)

One of the biggest goals we have at Healthcare Scene is to improve healthcare providers’ discovery of the latest and greatest healthcare technology that truly improves care, lowers costs, increases effiency, and benefits your organization. If you have ideas on how we can do this better for you, please reach out to us with your ideas. We also have a few things we’ll be announcing shortly that will hopefully help bridge this gap as well.

What approaches do you take to knowing the latest technology trends in healthcare? Share your ideas and experiences in the comments.