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Categories of Mobile Health Apps

Posted on August 6, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As I’ve been covering the mobile health space for the past couple years, I think a number of categories are starting to emerge. I might be missing some, but these seem to be some of the most popular category of mobile health applications. In some cases applications can fit into multiple categories. Although, I think these mobile health categories are a good way to think about the mobile health market.

Educate and Inform – There are a lot of mobile health applications that just work to educate or inform patients. In some cases this is just through static information that can be easily searched. In other cases it is through actual communication with a person who can respond in real time, or more often in an asynchronous way.

Information Reference – In some ways this is a subcategory of the Educate and Inform category. However, I make it separate because I see this as a much higher level reference for clinicians. This isn’t usually about a doctor trying to learn about something as much as it is about a doctor looking up something they basically already knew, but didn’t remember the exact details. Epocrates has been the obvious leader in this space, but I think we’re going to see a bunch of specialty specific reference applications in the mobile health space as well.

Remind and Alert – There are a whole series of mobile health applications around reminding and alerting patients. Some of these aren’t even technically mobile applications, but instead are built on the back of SMS messages. It’s really amazing the power of a proper reminder or alert sent at the right time.

Collect Data – Many of the reminder and alert applications also help to collect data from the patient. Often the reminder or alert is a notice to have the patient input some form of data. However, there are also a whole series of other mobile health applications that are built around collecting health data. Many of these applications are tied to an external device which collects some data and then uses the smart phone to collect and transmit the data that was collected.

Communication – It should seem obvious that a “phone” would be used as a means of communication. We don’t see mHealth communication happening as much with patients yet because there’s no solid reimbursement model for the communication. However, this will change over time and a few pioneering institutions are doing it whether there’s a reimbursement model or not. One of the strongest mobile health communication opportunities is secure text message between clinical staff. In the next year or two, I expect every doctor will have a way to securely text message their office staff and other providers.

Enterprise Apps – These are the mobile health apps that provide access to other enterprise applications that are most often used from desktop computers, laptops, COWs, or other office computer. The most common of these are the mobile EHR applications. Although, no doubt there are plenty of others that will come out for labs, pharmacy, radiology, etc.

Finding Care – Quite a few mobile health applications are around trying to find a doctor, ER, or other medical establishment. Basically they’re a big database of healthcare providers, hospitals, clinics, etc and they use a variety of methods to sort and filter those organizations for the patient.

Diagnose – I see this category as the holy grail of mobile health applications. I’m not sure there are any mobile health applications today that fit this category, but they will come. In most cases I expect these applications will use many of the above categories to diagnose a patient. Whether it’s collecting data which can then be turned into a diagnosis, or whether the application can communicate data to someone who will produce a diagnosis. This is a powerful concept. In some cases this also will take the mobile health application and make it a medical device which has to be FDA cleared. The challenge is that there’s a huge barrier to entry to create a mobile health application that diagnoses. The beautiful part is that once you crack that barrier, it will be hard for your competitors to crack that barrier.

Ok, what other mobile health categories do you see? Would you divide some of the above categories even more? Are there new categories of mobile health applications that will be created as new technology arises?

Top Medical Apps

Posted on July 10, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

 

It’s almost boring to look at a list of top medical apps these days. Mostly because you know that the top medical app is going to be Epocrates. If Epocrates isn’t at the top of the list, then you know that something is wrong with the list. However, I also can’t help looking at who else is on the list. Epocrates can’t hold down the top spot forever. So, I like to look at the rest of the list and see what other up and coming apps might displace them.

Here’s the list of top medical apps for iPhone:

  • Epocrates
  • Medical Encyclopedia
  • Medscape
  • Pill Identifier by Drugs.com
  • My Chart

Here’s the list of top medical apps for Android:

  • Test Your Hearing
  • ICE
  • Diagnosaurus DDx
  • Speed Bones MD
  • Home Remedies (Lite)

Are these your top medical apps? What other apps would you like to see on the list?

Some Inside Baseball for the EHR World

Posted on February 22, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I thought I’d take this moment to take a quick look at what many might consider inside baseball when it comes to the EHR world. Although, I’ve been intrigued by a couple announcements that were made recently.

The first announcement is Kareo buying the Epocrates EHR which came just in time for HIMSS. You might remember that I covered the Epocrates EHR on a number of occasions. I first saw the Epocrates EHR at HIMSS in 2010, and subsequently wrote about Epocrates “killing” their EHR immediately after launch. When that happened, I think we all wondered what would happen with the Epocrates EHR code base. You don’t just throw a meaningful use certified EHR to the curb do you?

We now know the answer to that question is no. Kareo saw fit to acquire the Epocrates EHR software and Dr. Tom Giannulli, formerly of Epocrates, is now the Kareo CMIO. I can imagine that Dr. Giannulli wanted to stay with his baby (the Epocrates EHR). I’m also quite intrigued that Kareo is offering the EHR for free (at least for now?). The funny thing is that I had written that the Epocrates EHR should be free. I guess I was sort of right, but I definitely didn’t think that the Epocrates EHR would become free since Kareo makes their money from the Practice Management and billing side of the house. We’ll see how that strategy works for Kareo. In some ways it’s taking a page out of the AthenaHealth playbook.

What might be simply an odd coincidence of timing (or not), Practice Fusion just sent out a letter (shown below) to its users from Practice Fusion Founder and CEO, Ryan Howard. In it he acknowledges Practice Fusion’s past challenges with billing, and he outlines their strategy on making the Practice Fusion billing situation better.

Does this relate to Kareo? Maybe, maybe not. What I do know is that many Practice Fusion users are on Kareo as well since it was Practice Fusion’s only major Practice Management software partner when Practice Fusion started. It seemed like a great match since Practice Fusion only had EHR, and Kareo only had Practice Management. Kareo now has an EHR, and Practice Fusion is working on billing and practice management. I guess we should have seen this coming.

Here’s the full email I got from Practice Fusion (Full Disclosure: They said Dr. Lynn, but I’m not a doctor.):

Hi Dr. Lynn,

The Practice Fusion team takes pride and appreciates your role in making us the fastest growing EHR community in the US.

We also recognize that billing has not been our strongest suit. Improved superbills and an updated payer list have been highly requested by our user community.

That’s why, by the end of March, we’re going to deliver you major new enhancements to your billing experience:

• A comprehensive, streamlined superbill, directly integrated with your workflow
• Flexible reports for billing users
• The ability to export billing data to most major billing systems
• New billing software and service partners with more economical pricing

This means you can stick with the exact billing workflow and system you use today in your practice. We’re building the ability to integrate directly by allowing you to export data to your billing system via HL7. If you prefer superbills, you’ll soon have a drastically improved superbill to work with. And if you’re looking for a new billing system altogether, we’ll also have new, low-cost partners coming soon.

We’re excited to be making your EHR faster, more flexible and easier-to-use. Lastly, our commitment to you has not changed since the day you signed on—Practice Fusion will deliver all this for free. Stay tuned for our billing revamp at the end of March!

Best,
Ryan Howard
Founder and CEO
Practice Fusion
ceo@practicefusion.com

Should EHR Vendors Integrate Google Search Into Their Software?

Posted on September 18, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One thing I love about Twitter is the on the ground insight you can get into healthcare. Here’s a tweet example of this:

When I read the tweet, I was fascinated by the shift that Eric Topol observed by his residents. I’m sure many doctors out there are cringing at the idea that Google instead of some “trusted” source of information is where new doctors are turning for health information.

I think this view is a little short sighted and ignores the sophisticated ways that people are using Google. I find myself doing this more and more as well as I search out information on the internet. When I’m searching, I don’t always select the top Google result. Instead, I regularly find myself checking the website for that result to see if that website is what I would consider a trusted source. I’m sure that many residents do the same thing as well.

Certainly this shift is not without its pitfalls. Some likely don’t look to see if the Google result is a trusted source. Even what may look like a trusted source might not be trusted. However, I believe this is the minority of people searching (in particular residents).

One other change that’s happening is that many people are triangulating the results from their search. Instead of blindly looking at a result from Google, when you’re making a decision like a doctor is making you’ll often take a look at multiple sources and compare how the results and information compares. Instead of treating Epocrates like the Bible, they’re looking at Epocrates and Medscape and Google and triangulating all that information into what is the best course of action or the best information. This is a very good shift and many in the latest generation just do this naturally.

Since this is largely an EHR site, it makes me wonder if more EHR vendors should be integrating Google searches into their EHR. It wouldn’t have to be blatantly Google. I think the web browser is likely the right implementation to consider. If you highlight a word in the Google Chrome web browser and then right click, it will do a Google search on the highlighted word. Seems like it wouldn’t be too hard to do the same within an EHR.

While the tweet might indicate that companies like Epocrates and Medscape our in trouble (see my post about Taking Down the Epocrates Monopoly), there’s no reason that these health information companies can’t capitalize on Google search results as well. They’ll just have to learn how to get their information listed in Google as opposed to stuck in an app.

What Will Take Down the Epocrates Monopoly?

Posted on August 22, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The most popular mobile health app for medical professionals is far and away Epocrates. I haven’t seen the latest numbers on Epocrates physician install base, but they have what I consider a pretty solid monopoly when it comes to drug information on a mobile device. Almost every doctors has Epocrates, uses it, and can’t imagine life without the information Epocrates provides.

Consider Epocrates dominance in this area, it made me start to wonder what changes could occur that could cause Epocrates to fall from its pedestal. Here are just a few thoughts on what could diminish Epocrates powerful market presence.

Drug Information Integrated with the EHR – If I were Epocrates, this would be my biggest concern. If I’m a doctor seeing a patient, I’m certain to have my EHR close by. If I can find the information Epocrates right in my EHR, then why would I open up another device to find the same information which is just a click away? The answer is that you wouldn’t. The good news for Epocrates is that it will take a while for EHR vendors to integrate this info. EHR companies are a bit distracted by something called meaningful use right now.

No iPad App – Yes, you can use the regular iPhone optimized Epocrates app on the iPad, but how is it possible that Epocrates has missed out on not creating an iPad optimized version? Considering physicians deep love of the iPad this is crazy to consider. Imagine the possibilities with so much more screen real estate as well. What a missed opportunity for Epocrates.

Lack of Epocrates Focus – The best example of Epocrates lack of focus was the Epocrates EHR. They first announced the Epocrates EHR at HIMSS 2010. Almost 2 years later and right after the official launch of their EHR, they shutdown the Epocrates EHR. Distractions like creating an EHR is an example of how Epocrates lack of focus could lead to issues in their core business.

Public Company – Yes, Epocrates is now a public company (EPOC:NASDAQ). Will being a public company cause issues with Epocrates? The founder is already gone and working at Doximity. We’ll see how Epocrates does with the challenges of being a publicly traded company.

Don’t misunderstand me. Epocrates is still well positioned in the medical space. However, I think there are opportunities for entrepreneurial companies to cut into Epocrates current monopoly.

One thing I do wonder is why Epocrates hasn’t come out with some killer APIs for their drug information. Epocrates has all of the info, and EHR companies would love to have that info integrates into their EHR. Seems like the perfect marriage. I expect the answer is that Epocrates doesn’t have the expertise to execute on the API front.

Kaiser’s Mobile Health Approach

Posted on July 10, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As I mentioned in my previous post about laptops and iPads in healthcare, I had the chance to meet with Kaiser at the Health 2.0 conference in Boston. I had a chat with Brian Gardner, head of the Mobile Center of Excellence at Kaiser Permanente and learned a bunch of interesting things about how Kaiser looks at mobile healthcare.

The first most interesting thing to note was that Kaiser currently does not support any sort of BYOD (Bring Your Own Device) at this time. Although, they said that they’ve certainly heard the requests from their doctors to find a way for the doctor to use their own mobile device. Since this means that all the mobile devices in use at Kaiser are issued by them, I was also a little surprised to find that the majority of their users are currently still using Blackberry devices.

Brian did say that the iPhone is now an approved Kaiser device. It will be interesting to check in with Brian and Kaiser a year from now to see how many Blackberry devices have been replaced with iPhones. I’m pretty sure we know exactly what’s going to happen, but I’ll have to follow up to find out. What is worth noting though is the time delay for an enterprise organization like Kaiser to be able to replace their initial investment in Blackberry devices with something like an iPhone or Android device. While I’m sure that many of those doctors have their own personal iPhones, that doesn’t mean they can use it for work.

I also asked Brian about the various ways that he sees the Kaiser physicians using their mobile devices. His first response was that a large part of them were using it as an email device. This would make some sense in the context of most of their devices being Blackberry phones which were designed for email.

He did say that Kaiser had done some video pilots on their mobile devices. I’ll be interested to hear the results of these pilot tests. It’s only a matter of time before we can do a video chat session with a doctor from our mobile device and what better place to start this than at Kaiser?

Of course, the other most popular type of mobile apps used at Kaiser were related to education apps. I wonder how many Epocrates downloads are used by Kaiser doctors every day. I imagine it gets a whole lot of use.

What I found even more intriguing was the way that Kaiser used to discover and implement apps. Brian described that many of their best apps have come from students or doctors who had an idea for an app. They then take that idea and make it a reality with that student or doctor working on the app. It sounded like many of these students or doctors saw a need and created an app. Then, after seeing its success Kaiser would spread it through the rest of the organization.

This final point illustrates so well how powerful mobile health can be now that the costs to developing a mobile health innovation is so low. Once you lower the cost of innovation the way mobile health has done, you open up the doors to a whole group of entrepreneurs to create amazing value.

5 Must-Have Medical Apps for Medical Students

Posted on July 6, 2012 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

I think it’s safe to say that the next generation of doctors won’t be shying away from using mHealth. However, before having the opportunity to use all the health technology out there in their own practices, there are a few hurdles medical students need to come, the most important being graduation. There are many apps that have been developed to help med students on that journey, and even after graduation. After reading countless reviews, websites, and seeing what apps Harvard Med Students found the most helpful, here is a list of the top five apps for medical students:

1. Epocrates: This app topped many lists that I viewed and for good reason. According to its iTunes page, Epocrates is the number one mobile drug reference used by U.S. physicians, and apparently, 50 percent of physicians rely on it (how accurate that statement is, I have no clue). Before I get ahead of myself, the Epocrates is a company that has a variety of mobile apps available, ranging from anatomy, to first aid, to flash cards for different specialities. Most of them require a hefty fee, but the one I am talking about right now is free. The free version, which allows the user to “get quick access to reliable drug, disease, and diagnostic information at the point of care” has the following features:

  • Clinical information on thousands of prescription, generic, and OTC drugs
  • In-depth formulary information
  • Pill ID
  • Check for adverse reactions between up to 30 drugs at a time
  • Dozens of calculations, such as BMI and GFR
  • Current medical news, research, and information
The app is available for the iPhone, Android, Windows, and the Blackberry.

If you are willing to pay the price, the med students at Harvard recommend Epocrates Essentials, which costs $159 a year, but is far more comprehensive and can be purchased here.

2. iRadiology: Another free app, iRadiology is a “compendium of over 500 unique images demonstrating the classic radiological findings of a multitude  of abnormalities.” The information is pulled from the teachings of Dr. Gillian Lieberman, Director of Harvard Medical Student Education. The resources are available without an Internet connection and would be perfect for studying on the go. The app has over 500 unique cases which have detailed descriptions and a discussion about the findings, quizzes that require the user to find abnormalities, real-life pictures, and a comprehensive keyword search.

The app is available for the iPhone.

3. Dynamed: This app has over 3,100 “evidence-based clinical summaries updated daily and intended for use primarily at the point-of-care.” The database is very comprehensive and organized alphabetically. Conditions, treatments, and more can be easily searched for and reviewed. This is a subscription based app and an access code is required in order to use the app. Many medical institutions have subscriptions and can give their access code to students. However, if your school doesn’t offer a subscription, contact DynaMedSupport@ebscohost.com for an access code. The app covers more than 850 subjects and features a comprehensive drug guide, medical alerts, and calculators.

The app is available for the iPhone, Android, Blackberry, and Windows.


4. Medscape Mobile:
With a nearly 5 star rating in the iTunes app store, 1.4 million healthcare professional users, and the #1 most downloaded free medical app in 2010, this is a must for all students and people working in the medical field. It is a very comprehensive go-to app with a little bit of everything. There is up-to-date meidcal news, clinical references for drugs and diseases, and its newest feature, medical calculators. The calculators have 129 medical formulas, scales, and classifications, and supports both US and SI systems. There is information on over 8,000 drugs, features more than 600 step-by-step procedure videos, and sections on different specialties. If you only download one app during medical school, consider this one.

This app is available for the iPhoneAndroidBlackberry, and Kindle Fire

5. Eponyms (for students): With the amount of eponyms that should be learned, this app helps make that process a little easier. Featuring over 1,700 “common and obscure” eponyms, 28 categories, and learn mode. Learn mode randomly displays different eponyms from a particular category that has been viewed recently, making it easy to review eponymns and get them committed to memory. The app uses a data base of eponyms created by Andrew J. Yee, which can be found here. Note that the free student version is only intended for students.

This app is available for the iPhone and Android.

A Ring Around the EHR and Health IT Twittersphere

Posted on March 11, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One challenge that many bloggers face is creating good titles for all of their posts. I usually don’t have too much problem creating one. Although, I have to admit that when I do my weekend Twitter round ups, I often do have a problem coming up with a title. I don’t like them all to be essentially the same. Maybe I’ll just do the top two stories in the title in the future and then say and more… I mostly mention that because of the creative title above.

Ok, enough discussion of blog titles. Let’s get to the meat of the tweets that I found. A number of these are really substantial pieces of news. So, take a look and enjoy.


I’m sure many might be wondering why this is in an EMR and health IT roundup. The EMR mentioned in the tweet is not electronic medical record. However, if you love tech, you’ll be amazed at that post. It’s such a great illustration of how what Amazon is doing with EC2 and their other “cloud” services is going to continue lowering the costs for so many internet services.

I like to think about it this way. How many servers are running at maximum capacity all the time? The answer is none of them. In fact, many of them often use some small percentage of what that server could process. So, that means there’s a lot of wasted processing power on servers. I think services like Amazon EC2 create such an interesting model since they have so many fewer wasted resources.


Yes, this is a survey by CDW healthcare, but that’s a pretty strong number regardless of who is doing the survey.


I’ve become more and more annoyed by the way our current payment system causes so many perverse incentives. It really makes me want to find ways to change the system.


It could be the most overlooked. Although, the question we should be asking is why is it overlooked? I think the answer is that it’s not an easy thing to understand during the selection process.


Nice job by Neil of covering Epocrates selling their EHR software. This is BIG news. Sure we could argue that Epocrates didn’t have the DNA in their company to build and sell EHR. However, this should be a cautionary tale for other EHR vendors trying to enter the market. Of course, entrepreneurs will ignore this caution and enter anyway. That’s why I love entrepreneurship.


This story was passed around on Twitter all week this last week. It probably deserves more than a tweet at the end of a Twitter round up. This is a great story about an iPad EMR saving a life, but it’s also a great story about patient information being available in emergent situations. I’ve met a number of companies that are working on this problem (including My Crisis Records who advertises on one of my sites). I think over the next 5 years we’re going to see a really dramatic change in how an emergency responder addresses a medical situation. I look forward to that day. I believe information is power and I think we can do a lot better getting them the information that will make them more powerful.

Epocrates EHR Should be Free

Posted on September 14, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I came across this article on Lab Soft News (he does great work) that talked about some Ethical Questions that related to Epocrates recently launched EHR software and their existing pharmaceutical relationships. Here’s one section from the post:

Very distressing to me, however, is the clear link of the company [Epocrates], and its software, to the pharmaceutical industry. … I have also reluctantly come to the conclusion that even apparently trivial advertising connections to Big Pharma can lead to mischief. I had previously thought that inconspicuous advertisements in EMRs by drug companies might be tolerated if the companies were to bear the costs of these systems. I now believe that allowing these companies even a tangential relationship to physician-office electronic medical records is too risky.

I’ll leave the highly discussed topic of pharmaceutical influence for another post and the comments section. However, when I read this I couldn’t help but wonder why Epocrates isn’t offering a Free EHR.

If you think about most Free EHR models, one of the core revenue paths is through advertising. Let’s not kid ourselves here. When they talk advertising, they’re talking about pharmacy ads. Sure, they might sell some other ads, but the majority of the big dollars for EMR advertising is from pharmaceutical companies.

With this understanding, doesn’t that mean that Epocrates relationships with these pharmaceutical companies would be perfectly positioned to execute on the Free EHR model?

I just checked the Epocrates EHR pricing page and it has the pricing as a $359 monthly subscription per seat. It’s also interesting that they’ve chosen to integrate with Nuesoft’s PMS which will cost $200/month per seat. They also require the purchase of the Epocrates EHR Quick Start Package. Not sure the cost on that. Sounds a bit pricey to me, but that’s a topic for another post.

I keep asking myself as I’m writing this post, Epocrates is perfectly positioned to execute the Free EHR Pharma advertising model and yet for some reason they’ve chosen not to do it. Remember, Epocrates has been executing the free software for Pharma advertising for a long time. Why did they choose not to do the same model with their EHR? Do they know something we don’t know?

I don’t know the answer to these questions, but I’m sure to ask them next time I see them. Maybe they’ll be at AHIMA or MGMA.

Health Related Mobile Applications Expected to Triple by 2012; Mobile Health Market Worth $1.7 Billion by 2014

Posted on April 20, 2011 I Written By

I am well aware of the popularity of any number of apps, and especially healthcare apps in all of their many forms.  However, even I underestimated how big this industry really is.

An article about WebMD really put it all in perspective for me.  You can read the entire article here, but here is the major stuff:

According to a report by Pyramid Research, more than 200 million health applications for mobile devices are being used by doctors and patients today. The number is expected to cross 600 million by the year 2012. Another report claims that the mobile health annual market will be worth $1.7 billion by 2014.There are already several apps available in the market, most of which focus on disseminating health-related information to users. Epocrates, the leading drug reference source, was identified as the most popular health app among providers by the Pyramid Research. The app is used by healthcare providers as their point of care drug reference site…

…It is not just health care providers, but their patients who are turning to the mobile apps. Healthagen’s iTriage has information on symptoms, diseases, and medical procedures. The app is also a directory of nationwide hospitals, clinics, and pharmacies. It helps users search for and gives them turn-by-turn directions to the nearest choice among its database of over 750,000 physicians or 350 specialty clinics…

…The Medscape app was recently named the most downloaded free medical app of the year for iPhone by Apple on its iTunes Rewind 2010 featured list of Apps. The app provides a comprehensive reference on more than 6,000 drugs, 3,500 diseases, 600 procedures and 80 tables and protocols; gives daily medical news and alerts; and is part of WebMD’s Continuing Medical Education activities. The company recently expanded the reach of its popular MedScape app to both the iPad and Android devices. Since its release, earlier last year, for the iPhone and BlackBerry devices, the Medscape Mobile app has registered over 700,000 healthcare professionals.

Among other apps, iPharmacy was selected as the No. 1 medical app of 2010 of Apple App Store with its medication guide on 10,686 drugs. The Pocket Lab Values app was the highest rated iPhone lab value App for being a useful reference point for students, doctors, and nurses by providing access to lab values, clinical information, critical lab values, differential diagnoses, tube colors, and useful websites. Another app, iMeds – The Medication Reference claims to be the most complete medication app with over 7,300 FDA approved medications and to be the only app to provide full prescribing info.

The really crazy thing is that the development of apps is still essentially in its infancy so who knows what we may have in the future.