HIMSS15 Social Media and Influencer Thoughts

Posted on April 15, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I think this has been the case the past couple years. The Tuesday of HIMSS seems to always be my day of social media. This year was no different. This was highlighted by a meetup that Shahid Shah and myself did at the HIMSS spot. At first I wasn’t sure if anyone would show for the event. Luckily, 1-2 people were there early and so at least we wouldn’t be talking to ourselves. In fact, Shahid asked for those that weren’t there for the meetup to free up the seats for those that were there for it. Luckily, when I wasn’t watching a whole bunch of people showed up and the event was standing room only. I guess Shahid can really draw a crowd.

What was impressive was the mix of the audience. There was a large group of some of the most influential people in social media (I won’t name names since there were too many and I’ll forget someone), along with a number of newer people. I love that mix and particularly love the new people that are still finding their way. Sometimes they seem a bit like dear in the headlights. That’s ok. That’s part of the fun of learning.

What’s clear to me is that social influencing as really matured for many people, but there are still a lot of people that are trying to figure it out. It’s amazing to see the difference. I’ll be interested to watch this evolve. I still see so much opportunity with it and many aren’t taking advantage of it.

Then, my night was capped off with the New Media Meetup at HIMSS15. This is the 6th year I’ve hosted this event and it seems to get better each year. I’m always humbled by the list of people that register to attend. Plus, I’m extremely appreciative of Stericycle and Patient Prompt that basically through a big party for all these amazing people. It’s always amazing to see the broad spectrum of people that attend and how down to earth they are even given many of their significant social influence. Plus, what an amazing preview for the Healthcare IT Marketing and PR Conference.

I didn’t go into many details on what was at the session or who attending the New Media Meetup, but you can get a lot of that information by checking out the #HITMC hashtag. Thanks to all of my new and old social media friends that made today special. I keep learning from you.

I’ll leave this with just one insight that really hit home to me when I shared it in the meetup. Really caring about the people you’re connecting with, the topics you’re sharing and the work you’re doing really comes through in social media. If you’re faking it, people will usually see that. Plus, really caring about those you connect with on social media and the things you share will change your life in really amazing ways.

Reminds me of the wrestler, Jessie Ventura who became governor of Minnesota. One time I heard him say he didn’t have to have a good memory, because he always said what he thought and never told things that were half true. On social media, if you’re faking it, it makes it hard to remember all the things you’ve faked. If you’re authentic and real, it makes it so much easier.