Using Influencers to Differentiate Your Health IT Products

Posted on January 25, 2013 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Shahid Shah and I have been working together for the past little while on a new company called Influential Networks. It’s been a really amazing experience for me to work alongside Shahid and to learn from his amazing expertise.

As HIMSS fast approaches, Shahid and I decided that it would be helpful for us to share some tips and tricks to improve a company’s marketing and messaging strategy and how they can use influencers in that strategy. We’ll be hosting a webinar on Tuesday, January 29th at 2:00pm EST to share these tips. The tips we will be sharing apply at HIMSS or to any company looking to differentiate their product or service in the healthcare market.

For those who don’t want to wait or can’t attend on Tuesday, last Thursday we teamed up with HIMSS Social Media gurus, Cari McLean and Michael Gaspar, to do a similar webinar focused on differentiating your product and services at HIMSS. You can download a recording of that webinar here.

Much of the content in the webinar on Tuesday will be similar to the one we did with HIMSS, but with a few different twists. Plus, we’ll save time for Q&A at the end of the event where you can get your company specific questions answered. Here’s a short outline of the major subjects we’ll cover:

  • Describe the expectations of attendees and why they attend
  • Provide suggestions for how to clearly differentiate your products and services
  • Explain some of the common mistakes exhibitors make
  • Plan what to do before, during, and after the conference

You can register for the Tuesday webinar online. Everyone is welcome to attend.

If you have any specific questions you’d like to make sure we answer at the webinar, feel free to leave a comment below and we’ll be sure to answer them for you.