Marketing You EHR or Healthcare IT Product

Posted on October 12, 2011 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As most of you know, the way I’m able to run EMR and HIPAA and the rest of the Healthcare Scene blog network is thanks to the great EMR & Health IT advertisers that support the work we do. Luckily, we and our advertisers have done really well. In fact, I just noticed last night that a couple weeks ago EMR and HIPAA itself just passed 5 million pageviews (5,062,416 if you’re keeping count). Thankfully readership continues to increase across the whole network.

One challenge that some advertisers have with my current advertising is that it’s a flat rate for the month. In order to solve this problem, I’m launching a new advertising option that’s done on a CPC (cost per click) basis. This is the same model that Google Adwords uses, but you’ll be able to do it on a set of very targeted EMR, EHR and healthcare IT websites. I’m doing my initial tests for this on EMR Thoughts & EMR and EHR videos. If you’re interested in trying out this performance based advertising, drop me a line on our contact us page and I’ll send you more details.

If you like this type of performance based advertising and you have an important EMR or healthcare IT message to get out, wait until you see what I have brewing at Influential Networks.

Enough about the exciting changes to the EMR and HIPAA advertising. Now a look at the new Advertisers on EMR and HIPAA.
EHR Selector – As some of you might remember, I wasn’t a big fan of EHR Selector in the past, because I didn’t think many doctors would want to pay what they were charging to use their service. However, EHR selector came to me wanting to advertise their special 6 month free offering to use their EHR selection service and that was something I could get on board and support. EHR Selector has some of the most granular EHR company filtering that’s out there. They’ve added nice filters like the EHR Certification status of each EHR software. Sign up (It’s free after all) if you’re looking at selecting an EHR or helping others select an EHR.

Elsevier – This is a very large company with a wide variety of healthcare products. I’ll just focus on the one that they’re advertising on EMR and HIPAA: Gold Standard Drug Database. I believe most parts of an EMR should be built in house, but the one part of an EMR that is definitely better to get from a third party provider is the drug database. Gold Standard Drug Database is one option that EMR and EHR vendors should consider. It combines current, accurate content along with intelligent decision support for your drug database. The best part is that as an EHR company you don’t have to keep it up to date since Elsevier is already doing that for you and pushing you the updates.

Cerner – Many of you might remember my previous interviews with Cerner meaningful use physician #23 and Jan Patterson. Cerner has been a major player in the EHR industry for quite a while despite many people not really knowing much about them. A simple example of how large they are is that Cerner Ambulatory clients have secured more than $3.3 million in Meaningful Use incentives. Divide that by the $18,000 per provider and that’s a lot of providers using Cerner ambulatory EHR.

Also, as always, I don’t want to forget to thank those advertisers that have renewed their EMR and HIPAA ad. Since the last time I posted, SOAPware, Mitochon, HIT Forum, and Sequelmed have all renewed their ad. Thanks for supporting us. If you enjoy the content I create, then please take a second to check out these advertisers.

Now on to the next 5 million pageviews on EMR and HIPAA. A big thanks to all those that read our work.