EMR Marketing

Posted on July 20, 2010 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It seems to me like EMR marketing is really kicking into gear now that we have the meaningful use final rule. Makes sense with the intense competition that’s happening between the 300+ EMR vendors.

One EMR vendor recently emailed me about advertising on EMR and HIPAA. He summed it up really well when he said, “We are looking at actually doing some advertisement other than big publications that charge us 20K.” Honestly, it still amazes me how much money companies pour into the various trade magazines when they could advertise for an entire year on this site for a fraction of the cost.

On that note, I’d like to welcome 2 new advertisers to EMR and HIPAA:
Enterprise Software Deployment – I actually met the people behind Enterprise Software Deployment at a virtual conference for healthcare IT and loved my interaction with the company. They offer a full suite of services to support your EHR implementation. These types of services are going to be in high demand. Check out their list of EHR software they support.

MDCare EMR – A Preliminary ARRA IFR Stage 1 Certified EHR. They offer a full integrated EMR and PMS. Check out their list of EMR features here.

I also want to thank Intersystems, Practice Fusion and Ambir Scanners for recently renewing their advertisements on EMR and HIPAA. It’s always gratifying when advertisers continue to renew.

Thanks for reading EMR and HIPAA and for supporting the advertisers of this site as well. I’ve got a few more in the hopper, but they’re not quite final so I’ll talk about them later.