Great Viral Video on EMR Benefits and Lack of Adoption

My main hobby is playing with social media, website marketing and things people like to call viral marketing. So, you can imagine my interest in this EMR video from Allscripts describing the benefits of EMR ina really unique way.

I love what Allscripts is doing. They even have a channel on YouTube called AllscriptsTV. I’m not sure this is the right way to market an EMR, but I’m impressed with what they’re trying to do. Things like this will hopefully start to break down barriers to EMR adoption.

I will admit that a couple things disappointed me about the video. It was much too long. The same message could have been told in about 2-3 minutes instead of 5 minutes. Even the most entertaining videos are best at 2-3 minutes. With a subject as raw and uninteresting as EMR, 2-3 is plenty long.

I was also quite disappointed with the link at the end. The image seems to state that there will be a discussion of EMR at the website listed. However, instead of a discussion of the various EMR issues, it was just basically an advertisement for Allscripts with a few simple comments. Maybe I should have assumed that it was commercially driven, but I had hoped for more of a conversation if you’re going to claim it’s a conversation.

All in all, the video makes some amazing points for those looking at EMR. If I had the time I’d go through the video and list the points they make. They were just that salient.