Great Viral Video on EMR Benefits and Lack of Adoption

Posted on October 9, 2008 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

My main hobby is playing with social media, website marketing and things people like to call viral marketing. So, you can imagine my interest in this EMR video from Allscripts describing the benefits of EMR ina really unique way.

I love what Allscripts is doing. They even have a channel on YouTube called AllscriptsTV. I’m not sure this is the right way to market an EMR, but I’m impressed with what they’re trying to do. Things like this will hopefully start to break down barriers to EMR adoption.

I will admit that a couple things disappointed me about the video. It was much too long. The same message could have been told in about 2-3 minutes instead of 5 minutes. Even the most entertaining videos are best at 2-3 minutes. With a subject as raw and uninteresting as EMR, 2-3 is plenty long.

I was also quite disappointed with the link at the end. The image seems to state that there will be a discussion of EMR at the website listed. However, instead of a discussion of the various EMR issues, it was just basically an advertisement for Allscripts with a few simple comments. Maybe I should have assumed that it was commercially driven, but I had hoped for more of a conversation if you’re going to claim it’s a conversation.

All in all, the video makes some amazing points for those looking at EMR. If I had the time I’d go through the video and list the points they make. They were just that salient.