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Where Patient Communications Fall Short?

Posted on October 12, 2017 I Written By

The following is a guest blog post by Sarah Bennight, Marketing Strategist for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms

We are constantly switching devices to engage in our daily lives. In fact, in the last ten minutes I have searched a website on my desktop computer, answered a phone call, and checked several text messages and emails on my cellphone. Our ability to seamlessly jump from one device to the next affects our consumer behavior when interacting with places of business.

Today, we can order coffee and groceries online, web chat with our internet service company, and research store offerings before ever physically walking into a building. Traditionally, healthcare consumers had mainly phone support until the 2014 Meaningful Use 2 rule dictated messaging with a physician and patient portal availability. Recently, online scheduling and urgent care check in has been an attractive offering for consumers of health wanting to take control of their calendars and wait times.

Healthcare is certainly expanding functionality and communication channels to meet consumer demand. But where are we falling short? The answer may be relatively simple: data integration. Much like the clinical side of the healthcare business, integration is a gap we must solve. The key to turning technological convenience into optimal experience is evolving multichannel patient interactions into omnichannel support.

Omnichannel means providing a seamless experience regardless of channel or device. In the healthcare contact center, this means ensuring live agents, scheduling apps, chat bots, messaging apps, and all other interaction points share data across channels. It removes the individual information silos surrounding the patient journey, and connects them into one view from patient awareness to care selection, and again when additional care is needed.

In 2016, Cisco Connect cited four key reasons a business should invest in omnichannel consumer experiences, but I believe this resonates in the healthcare world as well:

  1. A differentiated patient and caregiver experience which is personal and interactive. Each care journey is unique, and their initial experiences should resonate and instill confidence in your brand. We now communicate with several generations who have different levels of comfort with technology and online resources. Offering multiple channels of interaction is crucial to success in the competitive healthcare space. But don’t stop there! Integrated channels connecting the data points along the journey into and beyond the walls of the care facility will create lasting loyalty.
  2. Increased profit and revenue. The journey to finding a doctor or care facility begins long before a patient walks in your door. Most of these journeys begin online, by interviewing friends, and checking online reviews. Once an initial decision is made to visit your organization, you can extend your marketing budget by targeting patients who might actually be interested in your services. When you know what your patients’ needs are, there is a greater focus and a higher chance of conversion.
  3. Maintain and contain operating costs. Integrating with EMRs is not always the easiest task. However, your scheduling and reminder platforms must be able talk to each other not only for the optimal experience, but also for efficient internal process management. For example, if a patient receives a text reminder about an appointment and realizes the timing won’t work, they can request to reschedule via text. Real time communication with the EMR enables agents currently on the phone with other patients to see the original appointment open up and grab the slot. Imagine the streamlining with the patient as well in an integrated platform. Go beyond the ‘request to reschedule’ return text and send a message says “We see that you want to reschedule your appointment. Here are some alternative times available”. Take it one step further with a one-step click to schedule process. With this capability, the patient could immediately book without a follow-up phone call reminder or staff having to hunt them down to book.
  4. Faster time to serve the patient. When systems and people communicate pertinent data, faster issue resolution is possible. Healthcare can be scary, and when you address patient and caregiver needs in a timely manner, trust in your organization will grow. In omnichannel experiences, a patient can search for care in the middle of the night online, and when they don’t find an appointment opening a call could be made. Imagine the value of already knowing that a patient was searching for a sick visit for tomorrow morning with Dr. X. With this data in mind, you are able to immediately offer alternatives and keep that patient in your system before they turn to a more convenient option.

You can see how omnichannel experiences are going to pave the way for the future of the contact center. Right now, the interactions with patients before and after treatment provide an enormous opportunity to build trust and further engagement with your organization. By integrating the data and allowing cross-channel experiences that build on each other, the contact center will extend into the main hub of engagement in the future. The time to build that integrated infrastructure is now, because in the near future new channels of engagement will be added and expected. Are you ready to deliver an omnichannel experience?

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

Why Should Patients Control Their Health Data? Here Are A Few Ideas.

Posted on September 29, 2017 I Written By

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

Lately, healthcare organizations have begun working to give patients more access to their personal health data. They’ve concluded that the more control patients have, the more engaged they become in your care, which in turn leads to better outcomes.

But patient engagement isn’t the only reason for giving patients the keys to their PHI. In fact, organizational control of patient health data can cause problems for everyone in the healthcare data exchange chain.

An item found on the Allscripts blog does a nice job of articulating issues that can arise.  According to the blog item, those issues include the following:

  • The patient is in the best position to address inconsistencies in their medical record. For example, if one doctor diagnoses the patient with asthma, then another physician conclusively demonstrates the patient is not asthmatic, the patient can reconcile the two physicians’ conclusions.
  • Patients have a better overview of their care than most doctors. When a chronically ill patient sees multiple clinicians, their impressions may conflict with one another, but the patient can provide context on their overall conditions.
  • If a patient consents to multiple uses of their health data, and the consents seem to be in conflict, only the patient can articulate what their intentions were.
  • If the master patient indexing process generates a false match with someone else’s records, the patient will recognize this immediately, while physicians may not.
  • Giving patients control of the record allows them to decide how long those records should be maintained. Otherwise, HIEs — or other entities not bound by record retention laws — might destroy the data prematurely.
  • When patients have control of their data, they can make sure it gets to whomever they choose. On the other hand, patient data may not make it to other care settings if providers drop the ball.

To be sure, delegating control of their PHI to patients can go too far.

For example, if they’re transmitting most or all of their health data between providers, it could pose a significant administrative burden.  Patients may not have the time or energy to route the data files between their providers, assure that data has been received on the other end and make certain that the data was formatted in a way their clinicians can use.

Also, if the patient is chronically ill and sees multiple providers, they may end up having to manage a large body of data files, and not everyone can do so effectively. Ultimately, they may get too overwhelmed to send their records to anyone, or send the wrong records, which can create complications of its own.

Still, on the whole, healthcare organizations are giving patients more control of their health data for good reasons. When patients take responsibility for their health data, they’re far more likely to understand their condition and take steps to address problems. Establishing a balance between patient and provider control may be tricky, but it can and should be done.

Create Happier Healthcare Staff in 3 Easy Steps

Posted on September 14, 2017 I Written By

The following is a guest blog post by Chelsea Kimbrough from Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Chelsea Kimbrough
Creating excellent patient experiences is the focus of nearly every healthcare organization. To do this, providers are increasingly turning to new patient engagement tools and technologies. It’s important to note, however, that patient experience woes cannot be mended with technology alone. The healthcare professionals facilitating communications and care will always play an integral role in patients’ overall satisfaction and loyalty.

Unfortunately, those providing in-person care are often distracted from important patient-facing responsibilities by front office tasks. Thankfully, many modern engagement tools are able to create more seamless operational workflows for healthcare professionals in tandem with enhanced patient experiences. But with the market growing increasingly competitive, it’s important to pick the tools and technologies that best serves both populations.

Outlined below are three steps healthcare organizations can take to create a more enjoyable workplace for their staff and what key capabilities are necessary to ensure the greatest ROI.

  1. Lessen the number of phone calls
    If the phone isn’t demanding attention, healthcare professionals are better able to focus their talent and effort on the patients and people in more immediate need of their expertise. This ability drives better health outcomes, operational efficiencies, and patient experiences.

    Telephone answering solutions and technology help achieve these results. However, it’s important whoever is answering your phones is prepared to handle any question, task, language, or call volume. Unfortunately, many internally-run call answering solutions are unable to swiftly manage fluctuating call volumes. By partnering with a third-party telephone answering service, healthcare organizations can ensure every call is met with exceptional care.

    When searching for a call center solution, healthcare organization should seek:

    • Flexible call answering solutions
    • Multilingual live agent support
    • Control over call flow & scripting
    • Proven experience & expertise
  1. Automate appointment reminders
    Patients crave convenient experiences – and so do healthcare professionals. Automating informational messages to patients, such as appointment reminders, population health notifications, and relevant event announcements, removes part of this communication responsibility from staff, directly enabling them to focus on in-person care.

    It’s important, however, that this particular service is able to integrate with the health systems’ EHR or EMR. This ability enables the health system to target a patient’s contact method of choice when sending automated messages, seamlessly enhancing their experience. And by communicating every interaction with the health system, staff members are kept informed and prepared to meet patients’ needs should they choose to reach out.

    When searching for a messaging solution, healthcare organization should seek:

    • Email, voice, and text messaging capabilities
    • Patient-specific customization
    • Easy message deployment
    • EHR/EMR connectivity
  1. Optimize patient scheduling
    Patients of all ages can benefit from a smoother appointment scheduling processes – and for many patients, online scheduling is the answer. By eliminating the need for a timely phone call, online scheduling better fits into the digitally-driven lives of today’s patients.  And when implemented properly, online scheduling can directly benefit both telephone answering and automated messaging, too.

    Because scheduling an appointment should be a pain-free process, healthcare organizations should simplify it by sending an automated reminder with a unique, secure link to digitally schedule an appointment from their phone, laptop, or other internet connected device. By choosing a tool that automatically communicates this information with the health system’s EHR, patients can call about their appointment and receive consistently accurate information no matter what healthcare employee answers the phone. What’s more, this particular patient engagement tool lessens the appointment scheduling burdening from staff, enabling them to provide better in-person care.

    When searching for an appointment scheduling solution, healthcare organization should seek:

    • Intuitive, user-friendly tools
    • Accurate appointment availability
    • Easy message deployment
    • EHR/EMR connectivity

When the right communication tools and technologies are implemented, entire healthcare organizations thrive. With the above three strategies and the technologies associated with them in place, healthcare professionals can better focus on patients with the reassurance their phones are answered by trained professionals, important messages are promptly delivered, and schedules are being filled.

Healthcare organizations that implement communication tools and technologies that benefit both patients and staff are better positioned to have happier, more satisfied team members. And with a happier staff tending to patients’ healthcare needs, organizations can better safeguard patient loyalty for years to come.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

Patients Want Customizations – Just Not Too Much!

Posted on August 10, 2017 I Written By

The following is a guest blog post by Cristina Dafonte, Marketing Associate of Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter:@StericycleComms
cristina-dafonteEverything around us is customizable: your laptop background, the layout of applications on your phone, any product dashboard you have access to. Customization sells, and consumers crave it. Consumers love to think that something is unique or special for just them, even if they know in their hearts that isn’t the case.

Patient engagement, especially appointment reminders, shouldn’t be the exception to the rule. We’ve far surpassed the days of the robo-dialer letting you know your doctor’s office was calling. Today, patients look for custom communications.

There are two ends of the spectrum that I have seen with customization of appointment reminders. The first is no customization at all.

Example: My dentist sends an email that is “Please click to confirm your appointment. We look forward to seeing you!” And includes a large CONFIRM button.

This message leaves me wondering a few things: when is my appointment? Which dentist am I seeing? What if I need to reschedule? What kind of appointment did I schedule? The message wasn’t personalized to my appointment or to me.

The second end of the spectrum is too much customization. I didn’t know it was possible to personalize a message too much until I received the following text message from my eye doctor:

(1/2) Hi Cristina, your contacts are ready for pick up. Please stop by the office at your earliest convenience to get them. Our office hours are 7-3pm on the first Monday of every month, 8-4pm every

(2/2) other Tuesday, and 8-6pm on the second Thursday of every month, and 7-12pm on Friday. Thank you for choosing [my eye doctor].

The first time I received that text message, I read it at least 3 times, trying to figure out what the office hours were for the day I needed to go get my contacts! That, my friends, is a reminder with too much customization.

Fortunately, the team at Stericycle Communication Solutions has figured out just the right amount of customization. Our patient communications are built on 4 pillars:

  1. Arrive: what needs to be done when the patient arrives
  2. Bring: what they need to bring for the appointment
  3. Prep: if there is any pre-appointment prep work that needs to be completed
  4. Do: any specific instructions for the patient’s arrival.

These best practices ensure that the patient feels the communication is specifically for them and that they have enough information to confidently and comfortably arrive at the office – without feeling bombarded with facts or instructions.

Want to learn more about Stericycle Communication Solutions’ patient engagement customizations? Download our FREE overview “Customizing Your Patient Engagement.”

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

More About Artificial Intelligence in Healthcare – #HITsm Chat Topic

Posted on August 8, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 8/11 at Noon ET (9 AM PT). This week’s chat will be hosted by Prashant Natarajan (@natarpr) on the topic of “More About Artificial Intelligence in Healthcare.” Be sure to also check out Prashant’s HIMSS best selling book Demystifying Big Data and Machine Learning for Healthcare to learn about his perspectives and insights into the topic.

Healthcare transformation requires us to continually look at new and better ways to manage insights – both within and outside the organization today. Increasingly, the ability to glean and operationalize new insights efficiently as a byproduct of an organization’s day-to-day operations is becoming vital to hospitals and health systems ability to survive and prosper. One of the long-standing challenges in healthcare informatics has been the ability to deal with the sheer variety and volume of disparate healthcare data and the increasing need to derive veracity and value out of it.

The potential for big data in healthcare – especially given the trends discussed earlier is as bright as any other industry. The benefits that big data analytics, AI, and machine learning can provide for healthier patients, happier providers, and cost-effective care are real. The future of precision medicine, population health management, clinical research, and financial performance will include an increased role for machine-analyzed insights, discoveries, and all-encompassing analytics.

This chat explores participants thoughts and feelings about the future of artificial intelligence in the healthcare industry and how healthcare organizations might leverage artificial intelligence to discover new business value, use cases, and knowledge.

Note: For purpose of this chat, “artificial intelligence” can mean predictive analytics, machine learning, big data analytics, natural language processing and contextually intelligent agents.

Reference Materials

Questions we will explore in this week’s #HITsm chat include:
T1: What words or short phrases convey your current thoughts & feelings about ‘artificial intelligence’ in the healthcare space? #HITsm #AI

T2: What are big & small steps healthcare can take to leverage big data & machine learning for population health & personalized care? #HITsm

T3: Which areas of healthcare might be most positively impacted by artificial intelligence? #HITsm #AI

T4: What are some areas within healthcare that will likely NOT be improved or replaced by artificial intelligence? #HITsm #AI

T5: What lessons learned from early days of ‘advanced analytics’ must not be forgotten as use of artificial intelligence expands? #HITsm #AI

Bonus: How is your organization preparing for the application and use of artificial intelligence in healthcare? #HITsm #AI

Upcoming #HITsm Chat Schedule
8/18 – Diversity in HIT
Hosted by Jeanmarie Loria (@JeanmarieLoria) from @advizehealth

8/25 – Consumer Data Liquidity – The Road So Far, The Road Ahead
Hosted by Greg Meyer (@Greg_Meyer93)

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

Inching Toward Health IT Interoperability – #HITsm Chat Topic

Posted on August 1, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 8/4 at Noon ET (9 AM PT). This week’s chat will be hosted by Alan Portela (@AlanWPortela) from Airstrip on the topic of “Inching Toward Health IT Interoperability.”

To some it may seem as though ‘interoperability’ is a stale health IT buzzword, but nothing could be further from the truth. Why? Because interoperability still isn’t a reality.

Data is digital, but not readily available; data exists in EHRs, but isn’t aggregated and shared in a way that makes sense for clinicians. In addition, precision medicine relies upon the ability to collect real time data from medical devices at the moment of care – physiologic phenotypes, genomic data, and the like. Precision medicine fundamentally depends on data to make unique diagnosis/care plans for individuals or populations. That cannot happen easily or effectively without interoperability.

Health IT could play a significant role in addressing more serious health issues, but a lack of interoperability and access holds us back. If we want precision medicine, then we need to recognize that interoperability is a must.

Questions we will explore in this week’s #HITsm chat include:
T1: Where have you seen the most success in health IT interoperability? #HITsm

T2: What have been your largest barriers to health IT interoperability? #HITsm

T3: What is vital to making health IT interoperability a reality? #HITsm

T4: Which industry stakeholder has the biggest responsibility to push health IT interoperability forward? #HITsm

T5: How should governing bodies – national and/or industry specific – support health IT interoperability? #HITsm

Bonus: How can we, as health IT leaders and innovators, drive the change the industry needs? #HITsm

Upcoming #HITsm Chat Schedule
8/11 – TBD
Hosted by TBD

8/18 – Diversity in HIT
Hosted by Jeanmarie Loria (@JeanmarieLoria) from @advizehealth

8/25 – Consumer Data Liquidity – The Road So Far, The Road Ahead
Hosted by Greg Meyer (@Greg_Meyer93)

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

How Does Age Impact Patient Satisfaction & Provider Switching? – #HITsm Chat Topic

Posted on July 25, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 7/28 at Noon ET (9 AM PT). This week’s chat will be hosted by Lea Chatham (@leachatham) from @SolutionReach on the topic of “How Does Age Impact Patient Satisfaction & Provider Switching?.”

A new patient survey conducted by Solutionreach, looked at patient satisfaction, practice selection, practice switching, and communication preferences across three generations–baby boomers, Generation X, and millennials–and four practice types–primary care, dental, dermatology, and eye care.

Not surprisingly there were some striking differences between the generations. For example, baby boomers are much more satisfied with their providers than the other two generations. However, there were also some unexpected consistencies like a desire for more email and text communication across all generations.

The survey found that across all generations and all types of practices there is a significant amount of practice switching going on, probably more than ever before. In this #HITsm chat we’ll look at some of the data and what a few of the surprises were as well as some of the things providers should be thinking about if they want to retain and recruit patients in the different generations.

For more information on the Solution Reach survey mentioned above, check out their paper, news release, and these two blog posts.

Questions we will explore in this week’s #HITsm chat include:
T1: Baby boomers appear to be more satisfied with providers than other generations, what might be contributing to this? #HITsm

T2: Why are millennials and Gen Xers so much less satisfied with providers? #HITsm

T3: What are some of the key areas of low satisfaction across practices/generations? How do we fix it? #HITsm

T4: New data suggest liking your doctor isn’t enough anymore. What does it take to keep patients today? #HITsm

T5: Should practices start taking age into account for retention/recruitment of patients? How? #HITsm

Bonus: Should doctors be using tools like texting in day-to-day practice? Where and when? #HITsm

Upcoming #HITsm Chat Schedule
8/4 – Health IT Interoperability
Hosted by Alan Portela (@AlanWPortela) from Airstrip

8/11 – TBD
Hosted by TBD

8/18 – Diversity in HIT
Hosted by Jeanmarie Loria (@JeanmarieLoria) from @advizehealth

8/25 – TBD
Hosted by Greg Meyer (@Greg_Meyer93)

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

Meeting the Patient Where They Are – #HITsm Chat Topic

Posted on July 18, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 7/21 at Noon ET (9 AM PT). This week’s chat will be hosted by Melody Smith Jones (@MelSmithJones) from HYP3R on the topic of “Meeting the Patient Where They Are.”

Every day, decision-makers across the healthcare industry sit in boardrooms charting the course for the future of patient engagement.

At the same time, individual patients are turning to new sources for health information, researching symptoms online and crowdsourcing answers from friends on social media.

More than ever, healthcare providers need to meet patients where they are.

Join this Twitter chat to explore how healthcare decision-makers can get out of the confines of the boardroom and truly understand the patient experience of today.

Questions we will explore in this week’s #HITsm chat include:
T1: As the healthcare consumer turns away from traditional media & towards digital channels, how can we meet the patient where they are? #HITsm

T2: Since financial literacy and price transparency have a steep learning curve, how can we meet the patient where they are? #HITsm

T3: As healthcare consumers continue to become avid researchers in their own right, how can we meet the patient where they are? #HITsm

T4: As the patient stares blankly at the available patient portal, how can we meet the patient where they are? #HITsm

T5: As patients and families bring digital devices with them into the care setting, how can we meet the patient where they are? #HITsm

Bonus: As the worlds of social media and intelligence continue to merge, how can we meet the patient where they are? #HITsm

Upcoming #HITsm Chat Schedule
7/28 – How Does Age Impact Patient Satisfaction & Provider Switching?
Hosted by Lea Chatham (@leachatham) from @SolutionReach

8/4 – TBD
Hosted by Alan Portela (@AlanWPortela) from Airstrip

8/11 – TBD
Hosted by TBD

8/18 – Diversity in HIT
Hosted by Jeanmarie Loria (@JeanmarieLoria) from @advizehealth

8/25 – TBD
Hosted by TBD

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

Best Practices for Patient Engagement

Posted on July 13, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The following is a guest blog post by Brittany Quemby, Marketing Strategist for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Brittany Quemby - Stericycle
Knowledge is power… so the saying goes.  When it comes to patient engagement, it couldn’t be more true. Being “in tune” is the key to unlocking the ultimate patient experience. Knowing what your patients need and want allows you to close the gap and deliver on those desires, while developing a deeper connection through effective patient engagement.

Here at Stericycle Communication Solutions, we are a group of individuals with all different types of needs and wants as patients. Below are some of the best practices that we preach to our doctors and healthcare providers when it comes to patient engagement and the patient experience:

Connect with meaning – Reach us where we spend most of our time. Roughly two-thirds of us own a smartphone, meaning we have access at our fingertips.  We expect an interactive and omni experience with our healthcare providers. We are looking for simple ways to connect with our doctors, schedule appointments, and prepare for important appointments.  By engaging on these terms, healthcare practices can be sure to connect to patients on a deeper level and encourage repeat visits to their health system.

Engage through multiple and preferred channels – We expect our healthcare experience to fit seamlessly into the rest of our lives. This means integrating with the technologies that we prefer including online, in person, and on our devices.

Did you know that:

  • 91% of us email daily
  • 77% of us set up appointments with their primary care provider via phone call
  • Text messages have a 98% open rate

These simple touch points, enables you to effectively engage using more than one mode of communication, ensuring you connect with us the right way each time!

Get personal! – Patients are no different than the everyday consumer.  We love personalization. In fact, 47% of us said we wanted “personalized experiences” when it comes to our health. Communicating based on our specific needs and wants gets noticed and evokes action! This allows providers to not only connect on a more personal level with us, but also empowers us to take an active role in own healthcare.

Involve Us! – Keep us in the loop! We are more involved in our own health than ever before.  Use of health apps and wearables have doubled in the last two years. We want to play an active role when it comes to important healthcare related moments.  Both US consumers (77%) and doctors (85%) agree that the use of health apps and wearables helps patients engage in their health. We want to be involved; take advantage!

To learn more about effective patient engagement, download this patient engagement whitepaper.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

EHR Optimization – #HITsm Chat Topic

Posted on June 27, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 6/30 at Noon ET (9 AM PT). This week’s chat will be hosted by Justin Campbell (@tjustincampbell) and Julie Champagne (@JulieEChampagne) from @GalenHealthcare on the topic of “EHR Optimization.”


Healthcare information technology witnessed a wave of implementation, where the promise of efficiency gains and meaningful use incentives drove adoption of Electronic Health Records. As most Healthcare Delivery Organizations (HDOs) now have an EHR in place, it’s becoming clear that the traditional arguments for EHR implementation are insufficient to maximize return on technology investments.  As EHR adoption approaches maximum levels, HDOs are refining EHR strategy from a short-term clinical documentation data repository to a long-term asset with substantial functionality surrounding clinical decision support, health maintenance planning and quality reporting. In fact, according to a recent survey conducted by KPMG, in collaboration with CHIME, 38% of the 112 respondents ranked EMR/EHR optimization as their top choice for where they plan the majority of capital investment over the next three years.

Further, as the capabilities and sophistication of EHRs continue to grow, there is a widening divide between healthcare organizations that harness the capabilities for a competitive advantage and those that are crippled by poor usability, workflows and adoption. Capturing information is only the most basic feature of an EHR. HDOs should ensure the EHR is positioned to be flexible and extensible to adopt emerging technologies driving insight to the point of care. Thus, tremendous opportunity exists for EMR clinically and operationally oriented optimization to generate additional margin, ease the burden on providers, and improve care HDOs must refine their EHR strategy. In this tweetchat, we’ll weigh EHR optimization against replacement, discuss EHR optimization opportunities and barriers, and consider EHR optimization levers, effort, KPIs, and ROI.

Resources and Other EHR Optimization Reading:

  1. EHR Optimization Whitepaper
  2. EHR Optimization Infographic
  3. EHR Clinical Optimization Toolkit
  4. Achieving Clinical System ROI Through EHR Optimization, Replacement & Portfolio Rationalization
  5. Healthcare CIOs Focus On Optimizing EMRs
  6. Has Electronic Health Record Replacement Failed?
  7. EHR Implementation Accomplished – What’s Next?

Please join us for this week’s #HITsm chat focused on EHR Optimization. We’ll use the following 6 questions as the framework for the discussion:

This Week’s Topics
T1: How did the big-bang implementation approaches contribute to EMR inefficiencies and what can be done to mitigate? #HITsm

T2: What is it about current EMR technology that contributes directly to physician inefficiency? #HITsm

T3: How do you get providers engaged in an optimization initiative if they are disenchanted with the product and suffering from burnout? #HITsm

T4: How can clinical workflows be adjusted to improve physician-patient interactions by removing EHR technology and data entry as an obstacle to F2F interaction? #HITsm

T5: What are the most common barriers to EHR optimization and how are they overcome? #HITsm

Bonus: What amount (if any) of ROI should HDOs expect from EHR optimization and is it worth the effort? #HITsm

Upcoming #HITsm Chat Schedule
7/7 – International EHR Adoption: Challenges and Solutions
Hosted by Stefan Buttigieg, MD (@stefanbuttigieg)

7/14 – TBD
Hosted by TBD

7/21 – Meeting the Patient Where They Are
Hosted by Melody Smith Jones (@MelSmithJones) from HYP3R

7/28 – How Does Age Impact Patient Satisfaction & Provider Switching?
Hosted by Lea Chatham (@leachatham) from @SolutionReach

8/4 – TBD
Hosted by Alan Portela (@AlanWPortela) from Airstrip

We look forward to learning from the #HITsm community! As always let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.