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Mobile Use by Hospitals and Health Systems

Posted on November 10, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I just finished spending a few days at the Healthcare Internet Conference. It was a fascinating event that mainly featured website, social, and marketing teams for hospitals and health systems. That’s a unique group of people that have a really challenging job.

One interesting discussion I heard at the conference was the right way to approach mobile. Someone put out the shocking number that 1/3 of major hospitals don’t have a website with a responsive design. In this increasingly mobile optimized internet, that’s amazing to think that 1/3 of hospitals are that far behind. In the healthcare B2B marketing world, I think that the need of a responsive design or at least a mobile optimized website is overrated, but in the B2C hospital world that’s crazy.

In another discussion I heard someone talk about how so many attendees at the conference had to jump on the latest trend. I met people at the conference that were in charge of their Facebook, Twitter, Snapchat, Instagram, YouTube, blog, and then they managed their website in their free time as well. It was crazy.

The reality is that one person can’t manage all of these things effectively. However, when their boss heard that millenials were all on Snapchat, they had to hop on board and fall in line. It was sad to see how few of them had a real strategy when it came to which platforms they’d use and how they’d use them. Instead, so many of them were following the latest shiny object while all of these platforms were transgressed.

Turning back to mobile, one of the beauties of using these various social media platforms in your health system marketing efforts is that each of them have been optimized for mobile. In fact, some of them are mobile first platforms like Instagram and SnapChat (I guess it’s mobile only).

No doubt there’s a huge potential for health systems and hospitals to engage patients on mobile. However, I think it’s underutilized.

HealthTap Announces a Comprehensive Health App Platform

Posted on I Written By

Andy Oram is an editor at O'Reilly Media, a highly respected book publisher and technology information provider. An employee of the company since 1992, Andy currently specializes in open source, software engineering, and health IT, but his editorial output has ranged from a legal guide covering intellectual property to a graphic novel about teenage hackers. His articles have appeared often on EMR & EHR and other blogs in the health IT space. Andy also writes often for O'Reilly's Radar site (http://oreilly.com/) and other publications on policy issues related to the Internet and on trends affecting technical innovation and its effects on society. Print publications where his work has appeared include The Economist, Communications of the ACM, Copyright World, the Journal of Information Technology & Politics, Vanguardia Dossier, and Internet Law and Business. Conferences where he has presented talks include O'Reilly's Open Source Convention, FISL (Brazil), FOSDEM, and DebConf.

For the past five years, HealthTap has been building a network of doctors and patients who exchange information and advice through information forums, messaging, video teleconferencing, and other integrated services. According to CEO Ron Gutman, all that platform building has taught them a lot about what health app developers need–knowledge that they’ve expanded by listening to hospitals and third-party app developers over the years. On Tuesday, November 1, HealthTap announced a comprehensive cloud platform pulling together all these ideas. The features in the press release read like a wish list from health app developers:

  • Text, voice, and video messaging

  • Telemedicine

  • Population health

  • Predictive modeling

  • Device input and other patient-generated data

  • Handling clinical data from electronic health records

  • Aggregated data on patient groups, such as the frequency of concepts in the population

  • The ability to view timelines on patients

  • Searchable content from the huge library of clinical advice posted to HealthTap by its roster of more than 100,000 doctors

  • Identity management, so that patients and clinicians can verify who they are and connect securely

  • Customer relationship management through messaging

Many of the APIs covering these topics are covered in the developer documentation, and others are available by application from qualified developers.

Gutman told me that three to four years of work went into this platform, and that he hopes it can reduce the multi-year developments efforts his team had to deal with to just weeks for other developers hoping to innovate in the health care field. Transparency is promoted as a key value, because the developer terms required developers to “Clearly inform users what data you collect (with their consent) as well as and how you use the data you collect or that we (HealthTap) provides to you.” Even so, some items are restricted even more, such as adherence data and health goals.

In addition to RESTful APIs, the platform has SDKs for iOS, Android, and JavasScript. CTO Sastry Nanduri says that these SDKs permit apps to incorporate some workflows, such as making virtual appointments. His philosophy is that, “We do the work and make it easy for the developers.”

HealthTap has created its own formats and APIs instead of using existing standards such as the Open mHealth defined for medical devices (described in another article). A diversity of formats may make adoption harder. But the platform does harmonize diverse data from different sources into predictable formats, so that things such as blood glucose and body weight are shown in fixed units. Nanduri points out that most of their work has not been done by other organizations in an open, API format.

In any case, central to HealthTap’s goals and efforts is the sharing of data among organizations. If Partners Healthcare or Kaiser Permanente can open their data through HealthTap’s APIs, it can all be combined with the aggregated data from millions of records HealthTap has built up over time.

Offering this platform in HealthTap’s cloud gives it many advantages. Foremost is the enormous data repository of both patients and content served up by the platform. Second, identity management is automatically provided through the secure and robust platform HealthTap has always used for signing up patients and clinicians. Clinicians are carefully validated. Theoretically, a developer could also use an independent means of authenticating patients, so that someone can use apps built on the platform without a HealthTap account.

They are also exploring a blockchain solution for tracking permissions and contracts.

The proof of this huge undertaking will be in its adoption. I’m sure HealthTap’s partners and many other organizations will play with the platform and try to bring apps to life through it, either for internal use or for widespread distribution. Nanduri says that they are ramping up carefully, reviewing applications one by one, and will talk to each of their early developers to find out their goals and offer guidance to creating a successful app. Time will tell whether HealthTap has, as Gutman says, created the platform their developers wish they had when they started the company.