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56% of Consumers Never Use a Mobile Health App or Device

Posted on November 11, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

This is a pretty interesting stat. Although, you could certainly change the stat and say that 44% of consumers have used a mobile health app or device. I guess sometimes in this mobile health world we think that everyone is trying out mobile health apps left and right. I guess the reality sets in that many aren’t using their mobile devices as health apps. Although, I wish I knew how the study measured who was using a health app or not. I bet many don’t realize they’re using a health app, but they are using one.

The challenge with most health apps isn’t the initial use. It’s getting people to use the app as part of their daily habits. I’m sitting right beside this treadmill that my wife bought many years ago. I believe the number of years we’ve had this treadmill is possibly more than the number of times my wife has used it to exercise. I have a bike, some fitness DVDs, and other exercise equipment that has a similar story. To my wife’s credit she does get out and run pretty often, which requires some shoes. (I mostly play ultimate frisbee and other sports. Thus why I haven’t used the equipment)

The same goes for so many mobile health apps and devices. My wife has downloaded or had access to many of those. None of them have cracked her daily routine. Although, I think that Janssen’s Care4Today app is getting close. I’ve asked her to write a blog post about her experience using that app for a future post.

The point being that it’s really hard for a health application to get widespread adoption. Not to mention regular use. Sure, many of them can put up some flashy numbers about downloads. The better number you should look at is Daily Active Users. A look at that stat will tell you a lot more about how an apps being adopted than some nebulous download number. Plus, getting Daily Active Users is a really tough challenge to overcome.

What Value Does a Healthy Patient Get from a PHR?

Posted on I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

In my previous post about a Patient Controlled Medical Record, I asserted that such a thing would be a challenge to get to work in the US, but that there was a lot of potential internationally. I did provide one caveat when it came to chronic patients where I think there is potential in the US as well. Although, some argued against even that group being interested in the comments.

Let me further expound on why I think the patient controlled medical record fails for a healthy patient (and this includes people who think they’re healthy, or at least relatively healthy…ie. they don’t go to a doctor for any chronic condition). In many respects this is my talking from my own personal perspective as a young, healthy adult (although I guess all of those descriptors could be argued).

The problem for someone that’s healthy is that their medical record basically has no data. The reason you want a patient controlled medical record is so that you can extract value from the data. I don’t need to look at my online medical record to see that I don’t have any drug allergies, that I had a cold or flu 3 years ago, that I got my flu shot 4 years ago, and that when I was 15 I had a hernia operation.

The point being that my medical record is so short that there’s so little value in me trying to aggregate that record in once place. What value do I get from doing so?

I think there could be value in doing so, but not today. For example, if by keeping a patient controlled medical record I could avoid filling out the crazy stack of paperwork that’s given you at every new doctor you visit, I and every other patient would want to keep an online patient record. This should be a solvable problem, but I won’t go into the hundreds of systemic reasons why it’s not going to happen anytime soon. Although, we’ll start with the doctor preferring your allergies to be in the upper right corner in red. Now scale that request up to 700,000 doctors.

Similar to the above item, there are other ancillary functions (ie. appointment scheduling, prescription refills, message your doctor, etc.) that could be tied to your medical record that would make people want to use a PHR or other similar system. However, most people would use it for the ancillary functions and not to be able to control their medical record in one place. For many of the ancillary services this portal will need to be tethered to a PHR.

One trend that I hope will change my description above is the wave of new health sensors that are hitting the market. As those health sensors get better I believe we’ll see a new type of portal that is attractive for even a “healthy” person to visit. This concept coincides with what I call Treating a Healthy Patient. All of this new sensor data could make it worth my time as someone who thinks I’m healthy to check and aggregate my data in one location. The volume of data available would be much more than what I have stored in my memory and so it will make sense for me to visit somewhere that stores and processes my whole medical record.

How these portals full of health sensor data will work with doctors is a topic for another blog post. Until then, I’ll be surprised how many healthy patients really get on board collecting their patient data in a patient controlled medical record.