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HIE as Avenue for New Patient Acquisition

Posted on November 23, 2012 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve mostly taken a bit of time off to enjoy Thanksgiving with the family. I hope you’re doing the same and enjoying the start of the holidays.

For those of you still grinding away, I thought I’d throw out a thought that one of my readers told me in an email discussion we were having. They suggested that at some point they believed that the HIE (Health Information Exchange) would be a way to get new patients. They admitted that it wasn’t the original intent of the HIE, but was still a likely outcome.

I’ve been thinking quite a bit lately about how to drive new patients to a doctors office for my new Physia venture. Although, I have to admit that I hadn’t been thinking about HIE as a way to get new patients. I’ll be chewing on that a little bit this holiday weekend. I’d love to hear other non-traditional ways you’re using to find new patients.

Get Peace of Mind and Avoid The ER With Snap.MD

Posted on I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

As I was perusing today, the first article on the page caught my eye. A new start-up from LA aims to decrease ER visits from “worried” moms with telemedicine visits.

According to the article about, on average, a new baby visits the doctor’s office about eight times in the first year, and when those visits are to the ER, they definitely could have been avoided. plans to connect parents with someone in the Emergency Room for a consultation, within 10 minutes.

We’ve taken my son to the doctor many times in the past eight and half months. While many of those times were actually warranted (our son really is sick, all the time), I think this could be come in handy. Our average wait time at the doctor’s office is about 30-45 minutes, and the ER is even longer (we went a few months ago, and we were three for three hours…before we even saw someone.) This may not be the typical wait (or maybe it is!) but something like this really could cut down on the amount of time wasted going to the ER for things that may not be an emergency. Sometimes, just getting the reassurance from a health professional is all a new mother needs, and I think that is one of the goals behind this.

The article said the company is targeting three different “categories” of parents:

  1. Those without insurance
  2. Those with private insurance
  3. Medicaid families

So, it sounds like, just about anyone! The fee for those without any insurance will be around $60, which is a whole lot less than the going to the Emergency Room. From what I can tell, it looks like medicaid and private insurance companies may cover that cost, or at least, that is the hope I’m guessing. Dave Skibinski, the man behind the company, said the company isn’t trying to replace seeing a physician.

Our goal is not to direct the care. If the patient wants to see their own physician or go to a different ER, that’s fine. The point is to avoid an unnecessary visit to the ER.

In my opinion, that’s a great goal. Perhaps that would clear up the wait time at Emergency Rooms, so those that truly do have an emergency don’t have to wait quite as long.

I do think telemedicine is definitely going to play a prominent role in healthcare in the very near future, and be a significant part of mHealth. doesn’t have a lot if information available yet, or even when it’s going to be released, but it looks like contracts have already been negotiated with a few different children’s hospitals in California, with plans to expand. I sure hope this comes to my town.