Here’s a fun take on the day-to-day routine of providing hospital care — and how it can get just a bit impersonal and dehumanizing. (Though not, one assumes, at Warrenton, VA-based Fauquier Hospital, which created the ads you’re about to see.)
In the first spot, “Baby Factory,” unfortunate moms-to-be are rolled through an industrial assembly line, each given the same perfunctory treatment. (One nurse chants “Ice chips…ice chips…,” and hands a cup out to each mom without making eye contact.)
Another spot kicks off with a factory whistle. A resigned doctor (in a hard hat) says “Another day, another diagnosis!” Seated men are slid from place to place, their needs shouted out across the factory floor — until, of course, the scene changes to warmth and comfort — and you see how Fauquier Health operates:
These are certainly a kick. Wonder if they’re making an impact on patient perceptions of Fauquier?
[…] giugno 28, 2010 · Lascia un commento Here's a fun take on the day-to-day routine of providing hospital care — and how it can get just a bit impersonal and dehumanizing. (Though not, one assumes, at Warrenton, VA-based Fauquier Hospital, which created the ads you're about to see.) In the first spot, "Baby Factory," unfortunate moms-to-be are rolled through an industrial assembly line, each given the same perfunctory treatment. (One nurse chants "Ice chips…ice chips…," and hands … Read More […]
[…] Here's a fun take on the day-to-day routine of providing hospital care — and how it can get just a bit impersonal and dehumanizing. (Though not, one assumes, at Warrenton, VA-based Fauquier Hospital, which created the ads you're about to see.) In the first spot, "Baby Factory," unfortunate moms-to-be are rolled through an industrial assembly line, each given the same perfunctory treatment. (One nurse chants "Ice chips…ice chips…," and hands … Read More […]
You should read my blog, http://www.elleninmedicaland.blogspot.com, which talks about my bizarro experience at a Harvard-teaching hospital. It is truly Twilight Zone time. This is only one of many chapters of my book, ELLEN IN MEDICALAND:TRUE STORIES OF HOW I FELL DOWN MEDICINE’S BLACK HOLE AND STILL LIVED AFTER ALL. I am trying to get it published. If I had not lived these stories, I would not believe they could be possible.
We also took a lighter look at life in general, and how NOT to treat people. Take a look at “Tricky Photographer” – this one won us a Telly Award.
The website is http://www.youtube.com/treatpeople better.
Sorry….thought it would post in the previous comment.