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Healthcare Scene #HIMSS15 Guide

Posted on April 9, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

If you read this and any of the other Healthcare Scene blogs or follow us on social media, you know that #HIMSSSanity is upon us. Yes, it’s the Thursday before the big HIMSS Annual conference in Chicago.

I’ve often described my visits to the HIMSS annual conference like a kid in a candy store. As a blogger the model is pretty simple. I need: content, readers, and advertisers. Everywhere I look at HIMSS you can find potentially all three of those things. That’s why I’ll be there all week enjoying time meeting with lots of really interesting people and companies.

My HIMSS schedule is packed with meetings. I think when all is said and done I’ll have about 30 must attend meetings and hundreds of casual meetings and networking with people. I always love meeting readers in person at HIMSS, so please find me and come say hi. Luckily, in our HIMSS 2015 guide we have a number of options where you can find me. Plus, I’m listing a number of other talks/sessions/features at HIMSS that have caught my eye. Here we go:

HIMSS Opening Reception
I’ve had mixed experiences at the HIMSS opening reception. I usually like to check it out and see what HIMSS has done. Plus, it’s a great place to meet random people. One challenge I have with social media is that it now facilitates me meeting a lot of the same people. That’s a great thing, but does sometimes limit meeting new people. I love the HIMSS Speakeasy theme for the opening reception. I heard that the live music will make for the perfect #HIMSS15DanceOff setting.

iPatientCare
If you’re interested in “What comes after MU? Real digital attention to your patients” then you’re going to want to join Shahid Shah at the iPatientCare Booth #2941 on Monday 4/13 at 2:30 PM CT. They’ll be discussing the questions: What are you doing to manage chronic care in your organization? Is your approach to interoperability bad for patients? What are you doing to manage chronic care in your organization? Changing reimbursement is going to require true patient engagement (not just MU required engagement). In this talk at the iPatientCare booth, Shahid will dive deep into what true patient engagement looks like.

Social Media and Influence Meetup
This meetup will be hosted by myself and my partner Shahid Shah at the HIMSS Spot (North Hall – B Lobby) on Tuesday 4/14 at 12:30 CT. This will be one of the best places to come and find me. Plus, we always have a great crowd and an even better discussion with those that attend. In some ways this will be a small preview into the larger 2 day healthcare IT marketing and PR conference. We hope to see lots of the #HITMC community there.

SAP Healthcare
The famous Shahid Shah together with Dr. David Delaney, SAP’s CMO, will be leading a great discussion at SAP Booth #2656 on Tuesday 4/14 at 2PM CT. The discussion will be around the topic “Driving Clinical Value and ROI Out of Your Data” and will cover questions like: Is data really generating clinical value? Is anyone really driving clinical value from data? Do we have the resources we need to generate ROI from our healthcare data? These are some really important questions for healthcare and I’m sure the discussion will be great.

New Media Meetup Sponsored by Stericycle
We posted about the New Media Meetup before and so hopefully you’ve registered to attend. If you haven’t, there are only a very few number of slots left and then we’re at capacity. This really is a who’s who of healthcare IT social media influencers. I’m proud to host the event and have loved working with Stericycle and Patient Prompt to plan it. We’ve got a lot of fun things and great giveaways planned for the event. Can’t wait to see everyone there.

Vocera
Vocera has a whole schedule of talks to choose from. The one by Rhonda Collins, CNO at Vocera called “Navigate the Storm without Creating Your Own Twister” caught my eye. I think we can all relate to the storm of healthcare IT priorities and challenges. Although, the Sue Murphy, Exec. Dir. of Patient Experience & Engagement at University of Chicago Medicine, session on Transforming Patient Experience Using Care Rounding also looks interesting.

#iHeartHIT Meetup
I really wanted to make this meetup, but it looks like I’m booked other places. Doesn’t mean you can’t enjoy it. I believe the HIMSS social media ambassadors will be there. Luckily, I think I’ll see them at some of the other events. It also means that it will likely generate a lot of tweets so I can kind of experience the event later.

#HITsm at #HIMSS15
This year, #HITsm is mixing it up with their meetup. They’re basically having a panel discussion with Keith Boone, Rasu Shrestha, MD, David Muntz, and Douglas Fridsma, MD. I believe that Mandi Bishop is moderating. Seems like the topic du jour is going to be interoperability given the panelists. Should be a great panel for that topic. I’ll be the heckler in the back or maybe I’ll just save my heckling for Twitter.

Bush Keynote
The keynotes this year are pretty disappointing for me. I think Bush’s keynote will likely be the most interesting. Although, I always love hearing people like Jeremy Gutsche as well. Of course, I think you’re crazy to actually attend the keynote. Why do I want to watch a little small person up on stage? I’ll be watching the keynotes from the comfort of the press room (plus, they have internet and power).

HIMSS Block Party – This is similar to the opening reception. The block party idea is pretty cool. I’m quite sure you’ll find me in the Little Italy area. #ItalianFoodAddict

HX360
I’m always intrigued by the unique tracks that HIMSS puts together. This year it’s called HX360. This consists of a bunch of programming and also a section of the exhibit hall. Looking at what this area has to offer gives you a good idea of what HIMSS is thinking about the future of healthcare IT.

So many more things could be listed like the CHIME Fall Forum at HIMSS15 on Saturday and Sunday. Of course, there are a lot of evening events including the popular Encore/Next Wave Connect Pub Nights, athenahealth Cloud Party, HIStalkapalooza, Anthelio Casino Night, Divurgent’s summHIT, and AEGIS Odyssey (yes, it’s a massively beautiful yacht) to just name a few.

I personally fly in on Saturday and out on Friday. I’m still looking for something great to do on Wednesday and Thursday evening. If some people are going to be there Wednesday and Thursday evening, maybe we could do something fun together. I’d love to hear people’s ideas if you’re around.

Healthcare IT Marketing and PR on the Mind

Posted on April 2, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Healthcare IT marketing and PR have been on my mind lately as I’ve been preparing for the Healthcare IT Marketing and PR Conference (HITMC) and for HIMSS. We’ve published the full HITMC program if you haven’t seen it yet. It’s going to be a really amazing 2 days of learning for me and everyone who attends. Hopefully many EMR and HIPAA readers can make it. There’s only 5 days left to register for the event, so do so now if you’d like to attend.

We’ve certainly seen the evolution of marketing here on EMR and HIPAA. At first people mostly wanted to buy a link to their site from us since we were on the first page of Google for the term “EMR”. (Side note: Don’t buy links. That’s a bad strategy today.) Then, we started doing banner ads and those have always performed really well for our advertisers since we have such a targeted, niche audience. Recently we’ve been expanding our email marketing, event marketing and sponsored content packages. They’ve really become fully integrated marketing packages that touch on email, social media, blogs, and display advertising. It’s exciting what we’re able to deliver sponsors of our site.

10 years later it’s amazing to think back on the 2239 posts we’ve published, the 9743 comments that readers have contributed and the 10,689,418 pageviews for EMR and HIPAA. I wonder how many emails we’ve sent out with our content over the years, but I don’t have a good way to track it. Just last year I estimate that this blog has sent out 1.25 million emails. Wow! Thanks to all of you who read and contribute.

Every 6 months or so I like to highlight the companies who support the work we do here at EMR and HIPAA. Without them, I wouldn’t be able to be a full time blogger and provide you the content I do. Take a second to look through the list and see if one of them might be able to help you solve a problem you’re working on in your job.

Vocera – Vocera is an interesting story for me, since they acquired a secure messaging company I advised (docBeat). Since that acquisition, I’ve been lucky to advise them on some marketing and they’ve also been sponsoring a number of Healthcare Scene email campaigns. They offer a pretty compelling set of secure, real-time communication solutions for healthcare. Plus, they have a good announcement coming out at HIMSS that I think will set them apart from the other secure messaging solutions out there. Although, I’m not allowed to talk about the announcement yet. You can see Vocera’s HIMSS 2015 plans if you want to meet with them in person and learn about the announcement.

Iron Mountain – It was fun working with Iron Mountain on their Healthcare Information Governance Predictions and Perspectives series. You can find all the entries in that series here and my entry here. Plus, I was able to participate in their #InfoTalk Twitter chat which was really well done as well. I hope they continue the discussion, because it’s an important one.

ClinicSpectrum – Regular readers should be familiar with ClinicSpectrum. They’ve been contributing some great content in our Cost Effective Healthcare Workflow Series. I love how they’re interested in taking the discussion beyond just EHR and meaningful use into how a practice or hospital can optimize their use of technology. Plus, they’re really passionate about the hybrid workflow which mixes technology and people to find the optimal solution. We need more of this optimization in healthcare.

The Breakaway Group (A Xerox Company) – You’ll also likely be familiar with The Breakaway Group and their Breakaway Thinking Series. I’ve always loved the researched based perspective that they provide to the challenges that face healthcare IT. Plus, they offer some unique perspectives on training and learning in healthcare. One of the biggest challenges with any healthcare IT implementation is getting the training right. The Breakaway Group is dead set on solving that problem.

Ambir – Ambir’s been supporting the work we do here since January of 2010. Amazing that they’ve been with us for 5 years. I think that was before I even quit my day job. Most people know them as a scanner company, but word on the street is that at HIMSS 2015 they’ll be announcing a new tablet based product. I’ve heard the concept and I think it’s a really creative approach to solving healthcare’s workflow challenges.

HIPAA Secure Now! – We’re seeing a big wave of healthcare organizations and business associates finally starting to do something about HIPAA. Much of this has been pushed by meaningful use’s risk assessment requirement, but it’s also been driven by all the breaches. HIPAA Secure Now! is offering our readers Free HIPAA Security Training.

Colocation America – Colocation America has been supporting us for 2 years. It’s no surprise that more and more companies are looking to outsource their hosting to a HIPAA compliant hosting solution. Healthcare companies don’t want to be in the hosting business. They want to be in the healthcare business. So, working with a company like Colocation America for their HIPAA compliant hosting needs just makes sense.

A massive thank you to all the companies that support the work we do. We look forward to seeing many from the EMR and HIPAA community at HIMSS in Chicago and then at the Health IT Marketing and PR conference in Vegas.