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Value-sizing The Patient Experience

Posted on June 8, 2017 I Written By

The following is a guest blog post by Sarah Bennight, Marketing Strategist for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms

In health IT, we talk about the patient experience all the time. Many of us have dedicated our entire careers to improving the patient experience. It has become so central to improving healthcare that patient-reported experience results determine a significant portion of reimbursement.

But today’s patient experiences do beg the question: are they a pie in the sky dream or something tangible that can be addressed in our organizations?

To tackle the patient experience, we have to audit all contact points to determine areas of weakness. A great way to start is by creating a healthcare consumer journey map. Identifying each point a patient could potentially interact with your organization is key to ensuring their experience will be great. Once you have identified each potential encounter, mystery shop that experience as if you were the patient to test your brand’s current performance. When determining whether or not your organization provides a great brand experience, you may find yourself comparing your performance to the top brands you work with on a daily basis.

For example, I recall a time when I studied abroad in the United Kingdom. Upon arriving in a foreign country after 22 hours of travel with little sleep, I needed to eat. I vaguely recalled passing a familiar restaurant sign on the way to my flat: McDonalds. And though I didn’t really love the golden arches at the time, I chose to eat there. Why? Because I knew what to expect. I knew how to order, what menu items would be available, and what it would taste like.

By focusing on consistent interactions and expectations for their customers, McDonalds has created a strong brand. In fact, when asked about introducing new products during a 2010 CNBC interview, former CEO James Skinner said “[McDonald’s doesn’t] put something on the menu until it can be produced at the speed of McDonalds.”

Can your healthcare consumers count on a consistent experience when contacting your organization? Your brand experience should encompass the entire health system to build confidence and loyalty in your brand. Creating consistency across each encounter begins with simple questions. Was their initial call met with a timely, sincere, and welcoming voice? Was parking convenient? Are average waiting times reasonable? Do Center A and Center B provide the same quality support? Is their bill easy to understand? If your answers are all yes, it’s more likely that patients will continue to choose your organization.

When patients feel confidence about provided services and perceive value in the care you provide, brand loyalty is achieved. What’s more, many studies show that patients who have great healthcare experiences and are confident in the level of care they receive will have better clinical outcomes. Value-based care demands consistent, evidence-based clinical interactions. But we can’t leave out the important patient experience outside the walls of the exam room.

After my exhaustive travels, I certainly had a better outcome by relying on my trust in McDonalds’ brand. I chose to value-size my meals frequently throughout my England journey – not because it was the best tasting food, but because I could always rely on consistently convenient and quality experiences. The healthcare industry can certainly learn a lot more from cutting edge commercial companies when it comes to creating loyalty. To learn more about the patient journey and loyalty, download our e-book.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

Staying Connected Beyond the Patient Visit

Posted on April 20, 2017 I Written By

The following is a guest blog post by Brittany Quemby, Marketing Strategist for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Brittany Quemby - Stericycle
I see it everywhere I go – heads down, thumbs flexing. We live in an era where our devices occupy our lives. When I’m sitting at the airport waiting for my flight, standing in line at the grocery store, waiting to be called at my doctor’s office, I see it – heads down, thumbs flexing. Although I wish we weren’t always heads down in our phones, it is inevitable, we rely on our smartphone to stay connected.  As it stands today, roughly two-thirds of Americans own a smart phone, meaning they have access to email, voice, and text at their fingertips.

The increase in connectivity that the smartphone gives its user provides physicians a whole new way to communicate beyond the patient visit. Below are some tips that can help healthcare professionals stay connected while improving engagement, behaviors, and revenue outcomes.

Consider the patient’s preferences
Quite often only one piece of contact information is gathered for a patient and it is typically a home phone number. Patients expect to be communicated with where it is convenient for them, and in a recent survey on preferred communication methods, 76 percent off respondents said that text messages were more convenient above emails and phone calls.  If you are looking to connect with patients in a meaningful way, consider asking them their preferred method of contact to help maximize your engagement.

Use a various methods of communication
Recently we surveyed over 400 healthcare professionals to learn about the ways they are communicating and engaging with their patients. Our findings revealed that 41 percent of physicians and healthcare professionals utilize various methods to connect and communicate with their patients.  Long gone are the days when you could reach someone by a simple phone call. Today, if I need to get in touch with someone this is how it goes down: I will email them, then I will call them to let them know I emailed them, and then I text them to tell them to go read my email.  A recent report shows that on average 91 percent of all United States consumers use email daily and that text messages have a 45 percent response rate and a 98 percent open rate. Connecting with patients through multiple channels of communication can show a significant change in patient responsiveness and behavior, including an increase in healthcare ownership, a decrease in no shows, and a substantial increase in revenue.

Automate your patient communication messages
Investing in an automated patient communication solution is a great way to connect with your patients beyond the doctor’s office. It will not only increase patient behaviors, efficiencies, satisfaction and convenience, but will also dramatically impact your bottom-line.

A comprehensive automated patient communication platform allows include regular and frequent communication from your organization to the patient in a simple and easy way.  Consider implementing some of the following automated communication tactics to help you increase your practice’s efficiencies while continuing to engage with patients outside of the office:

  • Send appointment reminders: Send automated appointment reminders to ensure patients show up to their appointment both on time and prepared.
  • Follow-up communication: Patients only retain 20 to 60 percent of information that is shared with them during the appointment. Send a text or email with pertinent follow-up information to increase patient satisfaction and decrease readmissions.
  • Program promotion: Connect with patients to encourage them to come in for important initiatives your practice is holding like your flu-shot clinic.
  • Message broadcast: Communicate important information like an office closure or rescheduling due to severe weather.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

Healthcare Scene Supporters

Posted on March 29, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I have to feel pretty lucky to be a healthcare IT blogger. Certainly it’s a lot of work, but it’s also a lot of fun. What’s amazing to me is that just on this EMR and HIPAA blog, I’ve published over 2750 posts and generated over 12 million views. If you look at the broader Healthcare Scene network we’ve published over 11,000 blog posts, generated 18 million pageviews, 55,000 email subscribers, and have over 72k Twitter followers. That’s insane for me to think about when I look back on what started as a fun side project one weekend over 11 years ago.

Today I’m feeling a lot of gratitude for my readers and supporters over all these years. My hope is that I’ve provided them as much value as they’ve provided me in being able to be a full time blogger for the past 7 years.

I would have had to stop a long time ago if it weren’t for amazing companies who supported the vision of what we want to do at Healthcare Scene. If you’ve gotten value out of reading EMR and HIPAA, take a few minutes to check out the companies that financially support the work we do here. Plus, you might just find something that makes your life easier and healthcare better for patients.

AndPlus – This is a new supporter of EMR and HIPAA, but they have some good experience developing custom software in healthcare. If you’re looking to develop a healthcare app or need some custom development work to supplement the work you’re already doing, reach out to AndPlus and see if their software development experts can help you get their faster and with better quality.

Stericycle Communication Solutions – If you’ve been reading this blog for a while, then you’re probably familiar with Stericycle and specifically Stericycle Communication Solutions. They’ve been a long time sponsor of the Communication Solutions Series of blog posts which really put into perspective how many healthcare organizations can improve their patient communication. If you need high quality telephone answering, online appointment scheduling, or automated communication services in your office, then you should take a second to connect with Stericycle Communication Solutions.

Breakaway Learning Solutions, a Conduent Company – Another extremely long time sponsor of EMR and HIPAA is Breakaway Learning Solutions. You may remember them as The Breakaway Group which was part of Xerox, but they’re split off now in their new company called Conduent. Despite the change in company name, they’re still the people behind the unique EHR simulator training method that’s made them so successful. To get an idea of how they look at things, check out their Breakaway Thinking series of blog posts. If you’re in need of a better way to do your EHR training, reach out to Breakaway Learning Solutions.

HIPAAOne – Given the name of this blog is EMR and HIPAA, it was a natural fit for us to work with HIPAAOne. The team at HIPAAOne has an extreme focus on making HIPAA manageable for every practice. I love their thorough approach that sets them apart from many of their competitors. Along with offering a solid HIPAA Risk Assessment tool, they also recently put out this whitepaper on Making Windows 10 HIPAA Compliant which they did in partnership with Microsoft. Making Windows 10 HIPAA compliant is something almost every healthcare organization has to do or will have to do shortly.

It’s amazing to work with such great partners that I feel comfortable writing about and promoting on this site. Hopefully some of them can help you and your organization be more effective at what you do. Our goal with all of our advertisers is to have them be an asset to readers of this site. We aren’t always perfect with that, but that’s our goal.

Thanks to each of you for reading. Here’s to the next 2750 blog posts!

Why Provide Consumer-minded Communications? Patients Expect Them

Posted on March 9, 2017 I Written By

The following is a guest blog post by Chelsea Kimbrough, a copywriter for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Chelsea Kimbrough
With technology advancing rapidly, communication has become both more accessible and more difficult than ever before. Today, Americans nationwide communicate with their smartphones via various social media platforms, mobile calls, text messages, applications, and more. In fact, 80 percent of consumers now own a smartphone for personal use, which could include making purchasing decisions and seeking out support with not only commercial industries, but with healthcare organizations as well.

Patients instinctively utilize the communication methods they are most comfortable with when interacting with healthcare organizations. These often include traditional methods such as live voice appointment scheduling and telephone answering. But as healthcare consumerism has grown more prevalent, these methods also frequently include digital and automated solutions such as online self-scheduling, appointment reminders via text message, and other automated messaging options.

As a self-professed consumer-minded patient, I tend to seek out the latter communication methods when it comes time to contact my healthcare provider. If there is an option to schedule an appointment online from the comfort of my own home, I take it. When asked if I’d like to opt in for email, voice, or text message reminders and messaging, I always indicate ‘yes.’ And if given the opportunity to meet with my physician virtually rather than in the office, I jump at it.

These features and functionalities provide me with the freedom to more proactively manage my healthcare needs without disrupting my day-to-day responsibilities. This freedom is also why I’ve become a loyal patient to my local provider. And I’m not alone.

As reported by the Beryl Institute, 87 of consumers say the patient experience is extremely important overall and 67 percent report that it plays an extremely important role in their decision-making process. Communication plays a major part in what patients view as their patient experience. If my healthcare provider were to only provide traditional live voice services, I may not have been as apt to schedule an appointment. Similarly, if they focused solely on digital solutions, they could miss out on other valuable patients.

So, what’s the answer?

Healthcare organizations should holistically approach communications with a combination of traditional and technology-based communication methods. Patients must be able to communicate however they feel most comfortable, including via a traditional phone call or by receiving important appointment information via automated emails or texts. Healthcare organizations that provide a combination of live voice, digital, and automated communication support tools are more apt to meet the diverse and evolving expectations of their entire patient population. In turn, these same organizations are more likely to successfully foster ongoing patient loyalty and satisfaction.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

A Girl, a Fitbit, and an Already Failed New Year’s Resolution

Posted on February 9, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The following is a guest blog post by Cristina Dafonte, Marketing Associate of Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter:@StericycleComms
cristina-dafonte
Have you ever heard the story of the person who makes a New Year’s Resolution to exercise more and eat healthy, buys themselves a cool new gadget to stay motivated, a fresh new pair of sneakers, and then has already failed by February? This person is me – in February of 2017, I have fallen victim to every New Year’s Resolution stereotype in existence.

Last week, after eating half of a “family sized” bag of Cool Ranch Doritos and thinking about how frustrated I was that I couldn’t eat healthy for a whole two months, someone gave me a bit of great advice. They told me to write down what I had learned since January.

Lesson 1:

I love Cool Ranch Doritos and I have no self-control over my hand-to-mouth motion when I am around them.

Lesson 2:

Eating half of a family sized bag of Cool Ranch Doritos is guaranteed to make you feel extremely sick.

Lesson 3:

My “stay motivated” gadget is way cooler than I thought.

I bought myself a FitBit Charge 2 so that I could not only monitor the number of steps I took, but also monitor my heart rate while exercising. I had no idea why this was important, but my triathlete boyfriend had a heart rate monitor, so I wanted one too.

After about 1 week with my new FitBit, I was hooked. I was monitoring my heart rate all day, everyday. I wanted to know where my peak heart rate was and how far it was from my resting heart rate. I used the customized “relax” feature on my FitBit, which took me through guided breathing exercises to lower my heart rate. The FitBit also calculates how many hours you sleep and how many calories you burn while running, all based on my heart rate! I was amazed on how much I learned about my body just by watching my heart rate, which led me and my #HIT mind to thinking about how this data could or should be shared with my primary care doctor.

In a recent study by Stanford Medicine, researchers proved how wearables could tell when a person was getting sick. They discuss how healthcare providers can use wearables and the data they collect to help individualize medicine – by establishing a unique “baseline,” providers will easily be able to tell when something is wrong.

The future of healthcare, and personalized medicine, and the interconnectedness of it all is exciting. I know that given the option, I would gladly share my FitBit data with my primary care physician. I trust that something I wear every single day that monitors my activity, sleep, and heart rate knows me better than the doctor I visit once a year. I look forward to the day where this is a reality, and all of this incredible data that wearables are collecting can be used to help advance medicine and enrich patient data.

Learn more about some of the ways Stericycle Communication Solutions is closing the gap between patients and their providers here.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

Where to Meetup and Connect with People at #HIMSS17

Posted on February 1, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The 2017 HIMSS Annual Conference is just around the corner. For those not familiar with the event, it’s the mecca of healthcare IT conferences that brings together somewhere in the neighborhood of 50,000 attendees and 1300 exhibitors in one place. It’s a weekly long feast for someone like me who eats, breathes, and sleeps healthcare IT. Although, it can be a bit overwhelming for those attending for their first time.

One of the things I’ve learned over my years attending HIMSS is that my favorite part of the conference is meeting and connecting with other brilliant healthcare IT minds. There are certainly some great educational opportunities that I’ll never forget and I’m always interested in what’s happening with the exhibitors at HIMSS, but the most satisfying experiences I have at HIMSS are the discussions, debates, and insight sharing that occurs with attendees.

With this in mind, I’ve put together a whole schedule of HIMSS 2017 meetups where anyone can join and participate in the discussion with myself and other experts. We welcome everyone to join us and share an alternate point of view, ask hard questions, and share insights that might help others in attendance. These meetups are a judgement free zone where everyone is welcome. However, you should expect vigorous debate, strong opinions, and respectful perspectives. That’s how we all learn and grow together.

You’ll find all the Healthcare Scene meetups listed below. Each meetup has its own topic, so browse through the list and select the ones that interest you most. Please invite any of your friends and/or colleagues who have an interest, experience, or expertise in any of these areas as well. A few have a registration, but the rest you can just plan to show up at the location at the specified time. Ask for the meetup and we’ll be easy to find.

Monday, February 20, 2017 HIMSS Meetups

HIMSS Social Media Ambassador Meetup – Monday, 2/20, 11:00-11:45 AM at the HIMSS Spot (Lobby C)
We’re honored that Healthcare Scene’s very own @techguy was selected as 1 of 20 HIMSS Social Media Ambassadors. This is a select group of some of the most influential people in healthcare IT social media. This meetup organized by HIMSS will bring together the 20 social media ambassadors to talk about insights into healthcare IT, HIMSS17 and social media.

Healthcare Consumerism Meetup – Monday, 2/20, 1:00-2:00 PM at the Dell EMC Booth #3161
At this meetup, we welcome you to join us in a discussion about a topic which will impact all of us: Healthcare Consumerism. It’s clear that patients are becoming more active, involved and informed in their healthcare. At this meetup, we’ll discuss how far healthcare consumerism will go and what this means for healthcare. We’ll discuss the challenges and opportunities this presents along with a realistic discussion of who holds the power in healthcare today and where that could go in the future. We’ll be tweeting on the #TransformHIT hashtag during the event.

Cloud Security Meetup – Monday, 2/20, 3:00-4:00 PM at the CDW Healthcare Booth #2761
This meetup and discussion will be led by my partner Shahid Shah (@shahidnshah), Neal Clark, Cloud Client Executive at CDW Healthcare, and myself. If you’re like most healthcare organizations and one of your bigggest challenges is cloud security, you’ll want to take part in this discussion. We’ll be discussing topics such as ransomware, the shadow IT risk, and ensuring cloud security from HIPAA business associates. Be sure to register for the meetup here.

Tuesday, February 21, 2017 HIMSS Meetups

#HITsm and #hcldr Meetup – Tuesday, 2/21, 10:00-10:45 AM at the Orlando Convention Center Lobby Hall D
We’re going back to our roots and doing a true tweetup with the combined #HITsm and #hcldr crowds at HIMSS 2017. I think we have got some ideas on how to make this meetup special. First of all, we’ve enlisted the help of community rock stars Sarah Bennight (@SarahBennight), Mandi Bishop (@MandiBPro), and Shahid Shah (@ShahidNShah) to help us facilitate the meetup. This way everyone who comes will hopefully feel welcome and get a chance to meet and connect with incredible members of the #HITsm and #hcldr communities. Join us as we connect and collaborate to improve healthcare.

Digital Transformation Meetup – Tuesday, 2/21, 11:30-12:30 PM at the Dell EMC Booth #3161
We all hear about and talk about Healthcare Transformation or Healthcare Disruption, but what does this really mean to the healthcare Industry? Join us at this meetup where we’ll cut through the jargon and hype and talk about how we can pursue authentic collaboration that truly transforms healthcare. Plus, we’ll discuss trends in healthcare that are going to disrupt the status quo and how we can make sure our organizations are prepared for those changes. I’m also really pleased that the HC Disruptors group that Michael Joseph (@HealthData4All) started will be joining us. At the end of the day, our goal for this meetup is to explore how we can all be agents for change in making healthcare better. Join us for this open discussion. We’ll be tweeting on the #TransformHIT hashtag during the event.

Get Ready for Precision Health Meetup – Tuesday, 2/21, 2:00-2:45 PM at the Intel Booth #2661
Precision Health is the future of healthcare, but many healthcare organizations are still trying to figure out what they can do with all this data. Join us at this meetup to discuss the impact of precision medicine on patients, clinicians, and IT experts. Plus, we’ll dive into what your organization can do today to make sure you’re ready for precision health. If your organization is up to your ears in data and not sure how to use it, join us for this discussion. This meetup will also be available live via Periscope on @IntelHealth.

Strategies to Enhance Your Professional Profile Meetup – Tuesday, 2/21, 4:00-5:00 PM at the Hyatt Regency Orlando – HIMSS Career Fair – 4Medapproved Booth #12
For those career concious people, this meetup will take place at the HIMSS Career Fair that’s across the street at the Hyatt Regency. We’re pleased to have Wendy Whitmore from 4Medapproved, Jeff Cunio from Pivot Point Consulting (A Vaco Company), Christine “Chris” Hutchison from Encore (A Quintiles Company), and myself leading the discussion. If you’re looking for a job or you’re looking to hire someone, join us at this meetup and you will not be disappointed by the engaging discussion and networking. Be sure to sign up if you plan to attend.

New Media Meetup – Tuesday, 2/21, 6:00-8:00 PM at Cuba Libre at Pointe Orlando
This is the 8th annual New Media Meetup at HIMSS. This event brings together most of the influential people in Healthcare IT social media and a wide variety of journalists, bloggers and readers as well. Plus, thanks to our sponsor, Stericycle Communication Solutions, we’ll have food, drinks, and some killer giveaways. This event does require you to register to attend, so please be sure to register if you plan to join us.

That’s all the HIMSS 2017 meetups we have scheduled for now. That’s probably enough, but if we add any more, we’ll be sure to update this post with others.

Dell, CDW, Intel, and Stericycle are all sponsors of Healthcare Scene and paid to sponsor a number of these meetups.

Top 3 Tips for Taking on Digital Health

Posted on January 18, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The following is a guest blog post by Brittany Quemby, Marketing Strategist of Stericycle Communication Solutions as part of the Communication Solutions Series. Follow & engage with them on Twitter: @StericycleComms
Brittany Quemby - Stericycle
The other day I deleted several apps from my mobile phone. One I had downloaded when I was traveling, one took up too many gigs on my phone, and the last was one I downloaded to track specific health activities last January probably hoping to achieve one of my many New Year’s resolutions.  This happens to me all the time – I download an app or tool, use it once or twice, realize I don’t have any use for it or haven’t used it in 3 months and end up deleting to free up space on my phone.

This got me thinking about digital technology in the healthcare industry. Unfortunately, every day there is a slew of digital health tools developed that take a lot of time, money and effort and then go unused by the user for a variety of reasons. I picture something like a digital health tool graveyard that exists somewhere in the cloud.

After I got the mental image of a technology version of the Lion King’s Elephant Graveyard out of my head, I began to ask myself why so many digital heath technologies went stale. What needed to change? The time, money, and beautiful design that is put into development won’t draw patients by the masses.  The thing about digital health is that there has to be something in it to evoke a user’s actions.  Below are 3 important strategies I believe we need to all keep in mind when taking on digital health:

1. What does the patient EXPECT?

It’s no surprise that patients want technology incorporated into their healthcare.  However, it’s essential to couple the right technology with appropriate expectation of the user.  What you THINK a patient expects, might not always turn out to be the case.  According to a recent study by business and technology consulting firm West Monroe Partners, 91 percent of healthcare customers say they would take advantage of mobile apps when offered.  However, according to an Accenture report, 66% of the largest 100 US hospitals have consumer-facing mobile apps, 38% of which have been developed for their patients, and only 2% of patients are actively using these apps. When users are met with digital health technology that lacks the expected user experience, they are left feeling disappointed, unfulfilled, and begin looking elsewhere for services.

2. What does the patient WANT?

Patients are longing for a consumer experience when it comes to their healthcare.  New research shows that “patients today are choosing their providers, in part, based on how well they use technology to communicate with them and manage their health,” says Joshua Newman, M.D., chief medical officer, Salesforce Healthcare and Life Sciences.  Patients crave technology, customization and convenience.  There is no doubt that digital health tools satisfy the convenience factor.  However, they are nothing without a customized experience. Limiting your interactions with patients to an out-of-the-box, one-way digital communication strategy can be disadvantageous and could mean you aren’t reaching patients at all.  Digital health that is personalized, optimized, and sent through multi modalities allows you to be sure that you are engaging your patient in a way they want.

3. Where does the patient GO?

It’s no surprise that patients expect a consumer experience when it comes to interacting with their healthcare provider. But mastering digital health must include more than just mobile apps and the doctor’s office.  A digital health strategy that connects with patients across the entire continuum of care will optimize their experience and satisfaction.  In a recent study by West Monroe Partners called No More Waiting Room: The Future of the Healthcare Customer Experience, Will Hinde, Senior Director says “we’re starting to see more providers incorporate the digital experience with their office visit, by shifting to more online scheduling of appointments, paperless office interactions, following up via email, portals, and mobile apps and taking steps towards greater cost and quality transparency.”  Connecting with patients outside of the doctor’s office and in places where they frequent most allows for better changes of engagement, leading to greater experiences.

Tackling digital health can be daunting and unsuccessful if it’s looked at solely from the angle that technology is king. Looking at it from the lens of the patient becomes less intimidating and more likely that your digital health efforts don’t end up in the Elephant Graveyard.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

8th Annual New Media Meetup at #HIMSS17 Sponsored by Stericycle Communication Solutions

Posted on January 12, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

8th Annual New Media Meetup - HIMSS17 in Orlando

For those of you planning to attend the HIMSS 2017 conference in Orlando, I’m excited to share the details of the 8th Annual New Media Meetup at HIMSS. For those who’ve missed the last 7 events, it’s a unique event that brings together healthcare IT bloggers, tweeters, and other social media influencers at the mecca of Healthcare IT conferences.

It’s incredible to think how far social media, blogging, and other new media formats have changed since we first started the New Media Meetup 8 years ago. What hasn’t changed is how many incredible connections happen on social media and how much fun we have meeting in person at the New Media Meetup during HIMSS. We’re lucky to have Stericycle Communication Solutions supporting our desire to bring together the best healthcare IT influencers at this incredible event. I hope everyone will spend some time checking out Stericycle Communication Solutions and thank them for sponsoring the event.

If you’d like to attend the event, please make sure you register.

Here’s a quick summary of what we have planned for the event:
When: Tuesday 2/21 6:00-8:00 PM
Where: Cuba Libre at Pointe Orlando, 9101 International Dr, Orlando, FL 32819 MAP (Cuba Libre is a short walk from the convention center.)
Who: Anyone who uses or is interested in New Media (Blogs, Twitter, Social Media, YouTube Live, Facebook, etc)
What: Food, Drinks, Dance Floor, Giveaways, and Amazing People

Register Now!

Sponsored by Stericycle Communication Solutions
SRCL Communication Solutions
Stericycle Communication Solutions helps bring patients and healthcare organizations closer together. We believe that the key to patient engagement and positive patient experiences is effective and timely communication. Stericycle Communication Solutions is a leading provider of live agent services and technology solutions including high quality telephone answering, online appointment scheduling, and automated communication services; allowing patients and providers to interact through multiple communication channels such as phone, email, voice, text and online.

Learn more at: www.stericyclecommunications.com

Those interested in the New Media Meetup at HIMSS will want to check out the full scale Healthcare IT Marketing and PR Conference that we’re hosting in Las Vegas April 5-7, 2017. It’s a special 3 days devoted to health IT marketing and PR professionals.

A really big thank you also goes out to all the members of Influential Networks and Healthcare Scene that help promote the New Media Meetup. This event was originally brought together through social media and is still largely organized thanks to social media.

Let me know if you have any questions and I look forward to seeing many of you in Orlando very soon!

What Should Coffee Shops and Healthcare Organizations Have in Common?

Posted on December 8, 2016 I Written By

The following is a guest blog post by Sarah Bennight, Marketing Strategist of Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter:@StericycleComms
sarah-bennight
Several months ago, I failed to get up in time for my normal coffee brew. So on the way to work, I decided to stop at a local Starbucks to grab a latte. The drive-thru was packed. Panicking, I stepped inside where the line was sure to be shorter. It was not. As I waited, I noticed folks walking in and going straight to the barista bar, giving an order, and receiving it immediately. No line. No wait. What was this amazing service and why didn’t I receive it? I felt left out of cool kids club as I waited my turn and finally arrived 3 minutes late to work. After searching my junk email, I found several emails touting a new order in app and pay service. With my busy lifestyle and love of coffee, I thought this was too good to be true.

Next time I was running late, I opened the app and ordered my favorite beverage with one hand while putting on makeup with the other. I felt like a true VIP when I sauntered into my local cafe and whispered my order to the barista, who had my drink ready and waiting. You can bet, if I need a coffee on a hurried morning, I will remain loyal to the pre-order app from Starbucks. It’s just too easy.

With increasingly busy lifestyles and the need to complete more in less time, consumers look for the quickest and easiest goods and services. We are much more willing to adventure into unknown spaces if it promises to give us precious time back. After moving last month, I received a card in the mail from a well-known grocer saying “welcome to the neighborhood, we now offer online grocery shopping.” Busy people in my neighborhood are celebrating an end to their most hated and time-consuming weekly errand. I have yet to try this service since there are rarely timeslots open, but the Starbucks’ model of order online and avoid the wait is becoming the norm.

We are so accustomed to immediate service that we sometimes get frustrated with even small delays. Take, for example, my two very different experiences at urgent care centers. Earlier this year, I had to take my daughter in for possible strep throat. I avoided the trip long enough that her primary care physician office was closed and urgent care was the only option. We took our chances with the local pediatric urgent care and waited for our sick child to be seen for over two hours – 45 minutes of which was spent in the examination room before anyone came in to see us.

When the need arose for me to visit an urgent care clinic recently, I was already well versed in the advantages of ordering online without a wait. Although I had been to the local ER for the same condition and they had all of my labs and records, the thought of a potentially lengthy wait was daunting. So, I searched for a clinic that could accommodate my schedule and decided to try a new clinic because they offered the “online ordering model” for urgent care visits. I signed up online and was called back within 10 minutes of arriving at the clinic. The doctor saw me within 15 minutes of being placed in a room. The experience was so positive the clinic has earned my loyalty for future care needs. Not only do they have a caring staff, they get me in and out in a reasonable time.

This trend is rapidly being adopted across commercial industries, but healthcare isn’t far behind. And health providers that aren’t ready to adapt will soon feel the pressure as consumers demand convenience. Services and tools such as Amazon PrimeNow and Disneyland FastPasses prove one thing: Americans simply hate to wait.

Recently, I spoke with a client who made the decision to implement our online scheduling solution as a result of increasingly consumer-driven expectations. Competition with retail clinics for primary care visits also played a role in their decision. They stated, “We are now competing with Walgreens and CVS for simple clinic visits because we make it too difficult to get the patient in the door.” A McKinsey 2015 Consumer Health Insights Survey found the same, as two thirds of the people surveyed reported they would be comfortable using retail clinics such as CVS or Walgreens for care. When asked why, the major reason cited was accessibility.

With two very different clinic visits shaping my view, I imagine on demand access and appointment scheduling will continue to shape the healthcare access scene in the next few years. Convenience is king in our consumer-minded world, and those who rely on only traditional methods of getting patients in the door could miss potential opportunities – or worse, lose existing patients to competitors who provide easier access. I won’t return to the first urgent care clinic because the more recent visit offered better access and a more convenient experience by significantly cutting my wait time. With my new found love for ordering online and avoiding the wait, I have also recently changed the family eye doctor to one who offers this service. Now, if they could only offer an onsite coffee bar…

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media:  @StericycleComms

Are Providers Using Effective Patient Communication Methods?

Posted on December 1, 2016 I Written By

The following is a guest blog post by Cristina Dafonte, Marketing Associate of Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter:@StericycleComms
cristina-dafonte
This year at MGMA 2016, the Stericycle Communication Solutions team had the opportunity to survey over 800 providers about their patient communication strategy. Getting to collect our own data, rather than relying on facts and figures from scholarly articles, was truly invaluable. But what was even more exciting was sitting down and analyzing the results.

Many of the statistics weren’t surprising – nearly 100% of providers are sending appointment reminders, 60% of providers are using technology to send these reminders, and 2/3 of providers surveyed love the idea of online self-scheduling. These statistics all made sense to me… it’s almost 2017, of course providers would prefer to use technology when it comes to their patient communications.

But as I dug more into the numbers, I saw a startling trend:

  • Only 1 out of 3 providers who “love” online self-scheduling offer it to their patients
  • While almost all providers are sending appointment reminders, 1/3 are still manually calling their patients
  • Over 60% of providers are only sending appointment reminders via ONE modality

I started to think about other parts of my life where I booked appointments or used technology to interact with a vendor– did these healthcare numbers match their non-healthcare counterparts?

First I looked to my hair salon. When I go to their website, I have the ability to book an appointment with my current hair dresser directly on their home screen. I get an email reminder the day that I book the appointment with a calendar attachment. The day before the appointment, I get a text reminding me what time my appointment is and whom it is with. Four months after the appointment, I get an email reminding me that it’s time to come in for my next appointment… with a link to book an appointment online. Surprisingly, this didn’t match what I was seeing in my survey data analysis. When I looked at scheduling an appointment to get my car serviced, I saw the same trend – booking was conveniently online, the communications were all automated, and I received more than one reminder.

So why does there seem to be such a difference when it comes to healthcare communication? Our survey shows that providers like the idea of technology, so, I wonder, why are most providers only going halfway? What is it that is holding them back from fully investing in automated patient communications? According to TIME, the average person looks at his or her phone 46 times per day. As we near 2017, shouldn’t we reach and capture patients where they are engaged and spend most of their time – on their mobile devices and computers?

For more MGMA survey results and a sneak peak into how Stericycle Communication Solutions can help you adopt an automated patient communication strategy, download the infographic here.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media:  @StericycleComms