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Small Practice Marketing Strategies Twitter Chat (#KareoChat)

Posted on April 12, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Health IT Marketing and PR Awards 2016

Last week we held the Healthcare IT Marketing and PR conference which is organized by Healthcare Scene. By all accounts, the conference ran well and the feedback I’ve gotten is that people really enjoyed the event and the healthcare marketing and PR community we’ve built. During the event, we held the HITMC Awards and Kareo won the award for Best Social Media Program. This is a well deserved honor since they put a lot of work into hosting the weekly #KareoChat.

Coming out of the conference, Kareo asked me if there were some topics from the conference that would work well for the #KareoChat audience of small practice physicians. After reviewing the sessions at the conference, I realized that there was a lot of lessons from the conference that could be applied to small practice marketing. In fact, so many of the topics could be a #KareoChat of their own. With that said, they asked if I’d host this week’s #KareoChat based on topics from the conference. So, I decided to pull together a potpourri of topics that applied well to small practices.

Kareo Chat - HITMC

Here’s a look at the topics for this week’s #KareoChat:

  1. When and why should a physician practice go through a rebranding? #KareoChat @HealthITMKTG
  2. How can you use your and your competitors’ online reviews (good and bad) to your benefit? #KareoChat @mdeiner
  3. Could small practices benefit from their own podcast? Is it worth it?  #KareoChat @GetSocialHealth @Resultant @jaredpiano
  4. How and when should small practices use visual content in their office? #KareoChat @csvishal2222
  5. How can the 4 communication preferences (Facts, Futures, Form, Feelings) help small physician practice marketing? #KareoChat @ChartCapture
  6. Where and how can we use the power of storytelling in small physician practice marketing? #KareoChat @ctrappe @stacygoebel

If you’d like to join us to discuss these topics, just follow the #KareoChat hashtag on Thursday, April 14th at Noon ET (9 AM PT). I expect it will be a really diverse and interesting chat across a wide variety of topics related to small practice marketing.

Full Disclosure: Kareo is an advertiser on one of the Healthcare Scene websites.

Over 2500 EMR and HIPAA Blog Posts

Posted on April 11, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I use to celebrate these milestones a lot more. Like any company, as you grow you forget to celebrate things. Not because you don’t care anymore, but because you’re not quite as hyper focused on the growth of your website. It’s too bad since it’s fun to celebrate.

With that in mind, I just realized that EMR and HIPAA hit a milestone of sorts: 2500 blog posts. Here’s the official numbers as of the writing of this blog post:

  • 2505 blog posts (this will be blog post #2506)
  • 16 official blog authors (many more guest bloggers)
  • 2070 blog posts written by Me
  • 10,215 comments
  • 1,456,541 spam comments blocked
  • 11,606,850 pageviews

For those keeping track at home, the full Healthcare Scene blog network just reached 9,884 blog posts. We’re going to have to plan an amazing celebration when we reach 10,000 blog posts!

When I first started EMR and HIPAA back in December 2005, I never thought I’d become a professional blogger. Even when I quit my day job April 1, 2010, I didn’t really think I’d be a full time blogger either. I quit to do my own startup company. However, the blogs kept growing and I was lucky to make blogging my profession.

I consider myself lucky to have ridden the wave of meaningful use incentive money for EHR. No one can argue that meaningful use didn’t push adoption of EHRs forward at an incredible rate. We’re now going to spend the next decade figuring out how to leverage all that data to benefit patients.

There’s plenty of challenges in healthcare, but there are plenty of opportunities as well. I still wake up every day excited to see what I’ll discover and how IT can impact a healthcare organization for good. Sure, it’s challenging when I see poorly thought out and poorly implemented EHR and health IT solutions harming an organization. It’s also frustrating to see some of the crazy things that we expect from healthcare. The double standards are brutal. However, the people inside healthcare more than make up for it’s ugly policies and perverse incentives.

This weekend at the Health IT Marketing and PR Conference Shahid Shah asked the audience if they’ve ever seen a more dramatic change in healthcare IT than we’ve seen in the past 5 years. The audience agreed that we’d seen really dramatic changes. Shahid then suggested that the next 5 years are going to make the previous 5 years look like nothing.

I’m excited that EMR and HIPAA will be along for the ride covering what’s interesting, new, unique, and innovative in healthcare IT. Plus, we’ll never forget to offer the practical, useful, and entertaining as well.

Thanks to all of you who have read EMR and HIPAA over the years and for those who have sponsored us as well. We feel lucky to be part of such an extraordinary industry that really can impact people’s lives for good.

Healthcare Scene #HIMSS15 Guide

Posted on April 9, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

If you read this and any of the other Healthcare Scene blogs or follow us on social media, you know that #HIMSSSanity is upon us. Yes, it’s the Thursday before the big HIMSS Annual conference in Chicago.

I’ve often described my visits to the HIMSS annual conference like a kid in a candy store. As a blogger the model is pretty simple. I need: content, readers, and advertisers. Everywhere I look at HIMSS you can find potentially all three of those things. That’s why I’ll be there all week enjoying time meeting with lots of really interesting people and companies.

My HIMSS schedule is packed with meetings. I think when all is said and done I’ll have about 30 must attend meetings and hundreds of casual meetings and networking with people. I always love meeting readers in person at HIMSS, so please find me and come say hi. Luckily, in our HIMSS 2015 guide we have a number of options where you can find me. Plus, I’m listing a number of other talks/sessions/features at HIMSS that have caught my eye. Here we go:

HIMSS Opening Reception
I’ve had mixed experiences at the HIMSS opening reception. I usually like to check it out and see what HIMSS has done. Plus, it’s a great place to meet random people. One challenge I have with social media is that it now facilitates me meeting a lot of the same people. That’s a great thing, but does sometimes limit meeting new people. I love the HIMSS Speakeasy theme for the opening reception. I heard that the live music will make for the perfect #HIMSS15DanceOff setting.

iPatientCare
If you’re interested in “What comes after MU? Real digital attention to your patients” then you’re going to want to join Shahid Shah at the iPatientCare Booth #2941 on Monday 4/13 at 2:30 PM CT. They’ll be discussing the questions: What are you doing to manage chronic care in your organization? Is your approach to interoperability bad for patients? What are you doing to manage chronic care in your organization? Changing reimbursement is going to require true patient engagement (not just MU required engagement). In this talk at the iPatientCare booth, Shahid will dive deep into what true patient engagement looks like.

Social Media and Influence Meetup
This meetup will be hosted by myself and my partner Shahid Shah at the HIMSS Spot (North Hall – B Lobby) on Tuesday 4/14 at 12:30 CT. This will be one of the best places to come and find me. Plus, we always have a great crowd and an even better discussion with those that attend. In some ways this will be a small preview into the larger 2 day healthcare IT marketing and PR conference. We hope to see lots of the #HITMC community there.

SAP Healthcare
The famous Shahid Shah together with Dr. David Delaney, SAP’s CMO, will be leading a great discussion at SAP Booth #2656 on Tuesday 4/14 at 2PM CT. The discussion will be around the topic “Driving Clinical Value and ROI Out of Your Data” and will cover questions like: Is data really generating clinical value? Is anyone really driving clinical value from data? Do we have the resources we need to generate ROI from our healthcare data? These are some really important questions for healthcare and I’m sure the discussion will be great.

New Media Meetup Sponsored by Stericycle
We posted about the New Media Meetup before and so hopefully you’ve registered to attend. If you haven’t, there are only a very few number of slots left and then we’re at capacity. This really is a who’s who of healthcare IT social media influencers. I’m proud to host the event and have loved working with Stericycle and Patient Prompt to plan it. We’ve got a lot of fun things and great giveaways planned for the event. Can’t wait to see everyone there.

Vocera
Vocera has a whole schedule of talks to choose from. The one by Rhonda Collins, CNO at Vocera called “Navigate the Storm without Creating Your Own Twister” caught my eye. I think we can all relate to the storm of healthcare IT priorities and challenges. Although, the Sue Murphy, Exec. Dir. of Patient Experience & Engagement at University of Chicago Medicine, session on Transforming Patient Experience Using Care Rounding also looks interesting.

#iHeartHIT Meetup
I really wanted to make this meetup, but it looks like I’m booked other places. Doesn’t mean you can’t enjoy it. I believe the HIMSS social media ambassadors will be there. Luckily, I think I’ll see them at some of the other events. It also means that it will likely generate a lot of tweets so I can kind of experience the event later.

#HITsm at #HIMSS15
This year, #HITsm is mixing it up with their meetup. They’re basically having a panel discussion with Keith Boone, Rasu Shrestha, MD, David Muntz, and Douglas Fridsma, MD. I believe that Mandi Bishop is moderating. Seems like the topic du jour is going to be interoperability given the panelists. Should be a great panel for that topic. I’ll be the heckler in the back or maybe I’ll just save my heckling for Twitter.

Bush Keynote
The keynotes this year are pretty disappointing for me. I think Bush’s keynote will likely be the most interesting. Although, I always love hearing people like Jeremy Gutsche as well. Of course, I think you’re crazy to actually attend the keynote. Why do I want to watch a little small person up on stage? I’ll be watching the keynotes from the comfort of the press room (plus, they have internet and power).

HIMSS Block Party – This is similar to the opening reception. The block party idea is pretty cool. I’m quite sure you’ll find me in the Little Italy area. #ItalianFoodAddict

HX360
I’m always intrigued by the unique tracks that HIMSS puts together. This year it’s called HX360. This consists of a bunch of programming and also a section of the exhibit hall. Looking at what this area has to offer gives you a good idea of what HIMSS is thinking about the future of healthcare IT.

So many more things could be listed like the CHIME Fall Forum at HIMSS15 on Saturday and Sunday. Of course, there are a lot of evening events including the popular Encore/Next Wave Connect Pub Nights, athenahealth Cloud Party, HIStalkapalooza, Anthelio Casino Night, Divurgent’s summHIT, and AEGIS Odyssey (yes, it’s a massively beautiful yacht) to just name a few.

I personally fly in on Saturday and out on Friday. I’m still looking for something great to do on Wednesday and Thursday evening. If some people are going to be there Wednesday and Thursday evening, maybe we could do something fun together. I’d love to hear people’s ideas if you’re around.

4 Great Healthcare IT Bloggers

Posted on March 9, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

This post was inspired by Dave Newman’s post which listed his 4 favorite health IT bloggers. In his list, I’m in great company alongside Marsha Tatt, Shahid Shah and Ed Marx. What I loved about Dave’s description of each is that you knew he actually read each of the sites regularly since he summed us each up very well.

Also to answer his question “Does he [John Lynn] ever sleep?” Yes, I do sleep. My favorite response is “Sleep is for the weak…and sometimes I’m weak.”

I think the reason I loved Dave’s post so much is that it hearkened me back to my early days of blogging where people would do posts like this all the time. This was pre social media. Twitter didn’t exist and Facebook was for college campuses. The idea of a healthcare IT blogging “community” has kind of gone away in a lot of respects. There are a bunch of bloggers, but not much of a blogging community.

I miss those days, but I’m not sure it’s an awful thing. The reason there was a blogging community before was that the blog was the only format people had to share their ideas and thoughts about what was happening. So, the blogs and the comments of blog posts was this amazing way to connect with people who had common interests. That blogging community has now moved to social media where we have Twitter communities. Many people who were blogging and who would blog are now just sharing their thoughts on Twitter and other social media. In many ways that’s a lot easier than starting a blog. Plus, those communities are really strong.

What’s clear to me is that people’s desire to connect with other people in a community and people’s desire to share their ideas and thoughts will never end. It’s just the format that will change.

With all of that said, I still have a friendly affection for bloggers. Particularly bloggers that can slay the content beast and regularly publish thoughtful content. While I like many of you don’t follow that many bloggers fanatically like I might have done before (I use social media to bubble up the interesting content), I still am fond of some really exceptional healthcare IT bloggers who I do read regularly. Here are 4 of the many I could highlight.

Life After Epic – Epic is the Apple of Healthcare IT. They have such tremendous fan following on each side. Plus, they are incredibly secretive about many of their business practices. Everyone likes to know a secret, so it’s always fun to read some of the behind the scenes insights that Life After Epic provides. I hope he/she brings on some other former Epic people to contribute content to the site so that the site is always updated on the latest perspectives. In fact, they need a button that lets someone submit info to them to be published. They should continue to publish it anonymously, but not accept anonymous submissions.

EMR Advocate (Jim Tate) – If you care about meaningful use, then Jim is a must follow. He’s deep in the meaningful use attestation and audit world. Plus, he’s just a fantastic individual. While he doesn’t post as regular as some, whenever he posts it’s interesting.

HIStalk – When I first found HIStalk 10 years ago, it wasn’t that interesting to me since I wasn’t deeply entrenched in the industry. However, as I dug in and understood many of the inner workings of healthcare IT, I started to appreciate HIStalk so much more. I can’t imagine the number of hours Mr. H spends and has spent creating all of the content he creates. He deserves a lot of credit for the work he’s done. If you’re entrenched in healthcare IT like me, you’ll enjoy and appreciate the work they do on HIStalk.

HealthSystemCIO (Anthony Guerra) – Ever since Anthony and I first battled it out on a “Meet the Bloggers” panel at HIMSS (we have very different views on how to approach content), I’ve respected the work he’s done. He has a very ardent view of how to approach content and I respect him for sticking with it all these years later. Although, his work I love the most is when he writes about his personal experiences. I always love a good story and Anthony’s great at telling stories.

There you go. 4 great healthcare IT bloggers. Notice that I didn’t say “favorite” since it’s impossible for me to choose a favorite, or a top, or a greatest. Plus, the comparison doesn’t matter to me. Variety is the spice of life, so I love mixing in a variety of great bloggers.

Which bloggers do you read regularly? Which bloggers are your favorite? Which social media personalities do you wish were blogging?

Getting Beyond the Health IT Cheerleaders, BS, and Hype Machine

Posted on March 20, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

My friend Shahid is chairing a healthcare IT event series called HealthIMPACT (10% discount for Healthcare Scene readers with the code IMPACT10) and the first one of the year is taking place in Houston on April 3. Given his no-nonsense attitude and low tolerance for hype, it looks like it will be a great place for healthcare technology enthusiasts and buyers to get actionable advice on what’s real, what’s BS, what to buy, what not to buy, and perhaps most importantly, which guidance is worth following. Shahid tells me that the following important topics will be covered at the Houston event:

  • How IT can support the overarching financial, operational, and clinical goals of your organization
  • HIEs in your region and provider participation in them
  • Technologies that support value driven care and population health management
  • Cloud based systems in healthcare
  • Programs that drive patient engagement
  • Leadership strategies that drive innovation
  • Predictive analytics that improve care delivery
  • EHR implementation and meaningful use
  • ICD10 compliance, readiness and physician training

If you’re a buyer of technology, it’s certainly worth attending. If you’re selling technology and want to learn how to reach the buyers or need to talk to buyers directly it’s also worth attending. Shahid’s come up with an interesting “mini focus group” model that allows technology vendors to sit directly with buyers and pick their brains. A very interesting model that’s worth exploring.

Not only are the topics pretty relevant but he seems to have been able to convince some pretty well known Speakers to join him:

  • Edward Marx, Senior Vice President and CIO, TEXAS HEALTH RESOURCES
  • George Conklin, Senior Vice President and CIO, CHRISTUS HEALTH
  • Pamela Arora, Vice President & CIO, CHILDREN’S MEDICAL CENTER
  • Theresa Meadows, Senior Vice President and CIO, COOK CHILDREN’S HEALTH CARE SYSTEM
  • Chris Belmont, Vice President & CIO, UT M.D. ANDERSON CANCER CENTER

Register online here and reference code IMPACT10 to receive a 10% discount for being a Healthcare Scene reader.

#HIMSS14 Day 1 – Interoperability, HIE and Social Media

Posted on February 24, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Well, this is technically my second or third day, but this is the first official day of HIMSS. It’s a mad house like you can imagine and the vendor hall is as big as you’d expect. You need about 3 weeks to go through it. I actually decided to do a walking meeting with someone and we basically walked the whole exhibit floor twice. Luckily, the conversation was good and we dove into some interesting topics. I also told them about my future mobile strategy for Healthcare Scene. She liked it. Hopefully I can roll it out in the next few months.

My day happened to start off with a lot of discussion on interoperability and HIE with MAeHC and then Orion Health. I think it’s really interesting to see the progress we’ve made when it comes to interoperability and HIE, but I also found it interesting that Micky Tripathi from MAeHC still described healthcare interoperability as being in its infancy. I largely agree with him and it’s really too bad. Although, it was also interesting to compare that to Orion Health talking about how they’ve proven that HIE can work. Plus, they also noted something I’ve written multiple times: Private HIEs are growing faster than the Public HIEs.

I’m still really torn on the business model for interoperability and HIEs. I don’t see a clear model in most situations. I even saw one tweet yesterday that talked about taxing on a per patient basis to pay for the HIE. I heard that in NY they’re actually literally working on a tax to fund it. However, I really think that calling it a per patient tax is a really bad way to describe the funding. I’ll certainly be covering more of my interoperability and HIE discussions in the future. Watch for those blog posts in the coming weeks.

I also did a lot of social media talk today. Together with Shahid Shah and Cari McLean we had a discussion about Social Media and Influence. It was great to see so many friendly faces in the audience. I feel lucky every chance I get to hear Shahid talk. He’s really good at reframing things in interesting ways. Plus, Cari has a unique perspective to offer from her perch on top of the HIMSS Social Media tower. I previously noted that social media has just become an integral part of HIMSS. What’s interesting is that most of the companies at HIMSS haven’t created it as an integral part of their company. Many are still learning, but it’s great to see them learn. I hope many will attend the Health IT Marketing and PR Conference where we dive in a lot deeper on these topics.

As I said to someone today, social media can provide value to every company, but not every company should do social media. Some companies aren’t ready to commit to doing social media the right way. Other companies aren’t ready to be that open and transparent. Social media is just one tool in the kit. Although, it’s a really powerful one if used properly. I’ve also been touched by the power of social media to help individuals. Social media has connected me to people that would have no doubt been back at their rooms or in the corner of the event wondering why they were there, but instead they’re out having a good time and connecting with other interesting people.

There you go. I talked about a number of other things today, but I’ll cover that over the weeks and months ahead. For now I’m calling my day today HIMSS HIE, Interoperability and Social Media day.

Be sure to also check out my #HIMSS14 Twitter Roundup and my post on Hospital EMR and EHR about the real cause of hospital readmissions. I think the later post will be a post I reference over and over as people continue to talk about solutions that reduce hospital readmissions.

Healthcare IT Marketing

Posted on May 22, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m often surprised by people’s reaction when I say that I’m a blogger. Most then believe that it must be a part time thing that I do for fun at nights. While it started that way, blogging is my full time job. If it weren’t for a large number of companies who’ve supported my work over the years, I’d probably have one blog that I’d post to a couple times a month. I can’t say how much these companies support means to me.

As my blogs have grown and the industry has changed (when I started people didn’t even know what a blog was), I’ve been working to evolve with the industry. While display advertising still does quite well for me and my advertisers, there are a number of shifts happening in healthcare marketing. That’s why I launched Influential Networks, an EHR Job board, EMR and EHR whitepapers, email blasts, and a number of other projects I’m still working to officially launch like my EHR and Health IT video series.

There’s a lot happening when it comes to healthcare marketing, and next week as part of my EHR and Health IT interview series, I’m going to be doing an interview with Don Seamons from Lumeno Marketing and Shahid Shah from Influential Networks. More details on that to come, but it should be a really interesting conversation on the changing healthcare marketing landscape.

With everything I do, my goal is to provide value to everyone involved. For example, those reading the site get value from the free content that’s available to them and also get introduced to companies they may not have known about otherwise. Those companies that advertise benefit from exposure to people reading the content we create. I don’t always nail this perfectly, but I’m sincere in my efforts to provide value all around. Plus, whenever there’s a financial interest involved in something I’m doing, I try to make that clear to the reader. That way everyone knows any bias I may have and can make their own judgement on the content I provide.

With all of this in mind, I want to take a second recognize the new and renewing EMR & HIPAA advertisers.

ZH Healthcare – As most of you know, my blog run on the backs of many open source software products. So, I’m really glad to have an open source EMR company supporting EMR and HIPAA. ZH Healthcare is built on the back of the most successful ambulatory EHR software to date, OpenEMR. If you want the flexibility of an open source EHR, check them out.

Caristix – I love the tagline from their ad, “HL7 interfacing 50% faster.” I think that pretty much describes what Caristix offers to those in healthcare IT. HL7 is going to be with us for a long time to come, so every institution and company should know a great HL7 company. Check out Caristix if you’re looking to do some HL7 integrations.

Chetu – Rather than me trying to describe Chetu, check out this interview I did with Craig Schmidt from Chetu. You can see the breadth of experience they have developing software for healthcare. If you’re looking to outsource some IT development work, check out Chetu.

Renewing Advertisers
The heart and soul of our support is in our renewing advertisers. So, a big thanks to all of the companies listed below for renewing their ads with us. It’s great to look over so many of these companies who have been supporting us for so many years. Here’s to many more years working together. If you enjoy what we do here at EMR and HIPAA, check out the advertisers below and see if they offer something you’re looking for.
Ambir – Advertising since 1/2010
Amazing Charts – Advertising since 5/2011
simplifyMD – Advertising since 9/2012
Canon – Advertising since 10/2012

A number of other exciting things coming in the future. Thanks to all the readers and supporters of EMR and HIPAA.

This Week in Health Innovation and The Coming Mobile Health Startup Revolution

Posted on April 5, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

After the great experience many of us had at the Dell Healthcare Think Tank event, Gregg Masters asked if Shahid Shah (my partner in Influential Networks) and I would take part in an online interview he does called This Week in Health Innovation. This is one element of the Health Innovation Broadcast Consortium that Gregg and a few others have put together. We had a great 30 minute conversation about some of the major trends we saw happening in healthcare IT and then we even went into an overtime discussion for another 10 minutes. The time flew by in our discussion, but I think there were some really good nuggets shared in the interview. You can listen to the full interview in the embed below.

Listen to This Week in Health Innovation on Blog Talk Radio

I was also recently asked to do a guest blog post for the NYEC (New York eHealth Collaborative) blog. First, I have to say that I love that their blogging. Second, as many of you know, I’ve been participating in the Digital Health Conference in NYC that the NYEC puts on every year. It is a really great event.

With that background, I think that many of my readers will enjoy my guest post titled “The Coming Mobile Health Startup Revolution.” This is really coming, but I don’t think it’s going to come as most current mobile health people expect. A long series of incremental technology advancements have us prepped for an explosion of innovation in healthcare. I just hope that the healthcare structure doesn’t slow it down.

Where You’ll Find Me at HIMSS 2013

Posted on February 28, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I can’t believe that HIMSS 2013 is finally here. Well, it’s almost here. I fly out on Saturday, and I’m seeing the tweets come in from the various vendors who are arriving in New Orleans to setup their booths. For those that can’t attend, we’ll do our best to give you a peek into the event. For those that can attend, I always love to meet those who read EMR and HIPAA in person. The following is a list of events that I’m hosting, participating in or otherwise engaged. All of these events and more are also listed in the Influential Networks HIMSS 2013 Event Guide.

I look forward to seeing many of you at these great events and in the hallways of HIMSS. It’s always great to see old friends and make new ones.

#SocialMedia and #Influence Tweetup
Monday, March 4, 2013
2:30 PM – 3:30 PM
Description:
Discuss the best approaches to influencing audiences around your ideas, products or services with John Lynn and Shahid Shah, InfluentialNetworks.com. Learn how social media can be used to get your messages out to those who matter. Discover common myths and misconceptions about new media, and learn proven strategies and techniques to get the most out of social media.
Location: Social Media Center

Discussion with Rita Bowen, Chief Privacy Officer at HealthPort, About HIPAA Omnibus Rule
Tuesday, March 5, 2013
12:00 PM – 1:00 PM
Description:
Come learn from one of the leading experts on HIPAA, Rita Bowen, as she discusses the latest details on the new HIPAA Omnibus rule with John Lynn, HealthcareScene.com.  We’ll talk about all the changes with business associates, how to make sure your compliant, and making a smooth transition to the new rule.
Location: HealthPort Booth #6841

New Media Meetup at #HIMSS13 Sponsored by docBeat
Tuesday, March 5, 2013
6:00 PM – 8:00 PM
Description:
Great food, free drinks, and time to mingle with the best and brightest that healthcare social media has to offer.  Come and meet people you’ve only connected with online and find new friends.  The New Media Meetup is where the online world meets offline.
Location: Mulate’s Party Hall – 743 Convention Center Boulegvard, New Orleans, LA
Register to attend: http://tinyurl.com/HIMSS13NMM

Point of Care Video with Metro
Wednesday, March 6, 2013
12:30 PM – 1:00 PM
Description:
Come learn more with John Lynn, HealthcareScene.com, about Metro’s latest point-of-care systems, AccessPoint mobile computing system, and their Metro Access platform.  We’ll be shooting a video of their latest products.  Don’t worry, you don’t have to be in the video unless you want to be.
Location: Metro Booth #6312

Using Influencers to Differentiate Your Health IT Products

Posted on January 25, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Shahid Shah and I have been working together for the past little while on a new company called Influential Networks. It’s been a really amazing experience for me to work alongside Shahid and to learn from his amazing expertise.

As HIMSS fast approaches, Shahid and I decided that it would be helpful for us to share some tips and tricks to improve a company’s marketing and messaging strategy and how they can use influencers in that strategy. We’ll be hosting a webinar on Tuesday, January 29th at 2:00pm EST to share these tips. The tips we will be sharing apply at HIMSS or to any company looking to differentiate their product or service in the healthcare market.

For those who don’t want to wait or can’t attend on Tuesday, last Thursday we teamed up with HIMSS Social Media gurus, Cari McLean and Michael Gaspar, to do a similar webinar focused on differentiating your product and services at HIMSS. You can download a recording of that webinar here.

Much of the content in the webinar on Tuesday will be similar to the one we did with HIMSS, but with a few different twists. Plus, we’ll save time for Q&A at the end of the event where you can get your company specific questions answered. Here’s a short outline of the major subjects we’ll cover:

  • Describe the expectations of attendees and why they attend
  • Provide suggestions for how to clearly differentiate your products and services
  • Explain some of the common mistakes exhibitors make
  • Plan what to do before, during, and after the conference

You can register for the Tuesday webinar online. Everyone is welcome to attend.

If you have any specific questions you’d like to make sure we answer at the webinar, feel free to leave a comment below and we’ll be sure to answer them for you.