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5 Tips When Implementing a Secure Text Messaging Solution

Posted on December 20, 2016 I Written By

The following is a guest blog post by Matthew Werder, CTO, Hennepin County Medical Center. Thanks to Justin Campbell from Galen Healthcare Solutions for facilitating this guest post for us.

Now twelve months into our secure messaging implementation, and it’s safe to say our transition to a secure-messaging application with the aspiration to eliminate pagers has been quite a journey.  Recently, I answered a couple of reference calls on the selection process from some of my healthcare colleagues and determined it was time to share 5 (of many) tips for implementing a secure messaging solution.  Like most healthcare technologies, what may appear to be simple isn’t and even with the best of the best implementation plans, project manager, and leadership support – the road to implementing a secure messaging solution contains many challenges.

To start, here are five tips that have left me with scars & memories:

#1 – Define Your Strategy.  Are you just adding another technology, enhancing an existing, or just buying into the hype of secure text messaging applications?  In his post dated January 26, 2016, Mobility Solutions Consultant, Jason Stanaland from Spok stated, “secure text messaging should be implemented as a workflow solution, and not simply a messaging product.”  Before putting ink to paper, ensure that your goals are aligned, providers are supportive, and a measureable outcome has been identified.  Just because you can implement a technology doesn’t mean you should.

#2 – Beware of the Pager Culture.  In the words of Peter Drucker, “culture eats strategy for lunch,” and the same can be said for the pager culture.  This was impressed on me last summer when a physician stopped me in the hallway and had questions about the new text messaging solution we were implementing.  She was very excited and encouraged to hear that we were taking communication, mobility, and security seriously.   What I wasn’t prepared for was her question, “What is your plan to address the 4, 5, and 9-digit callback needs?”

In many institutions, a pager Morse code exists.  Telemediq’s Derek Bolen wrote in December last year that the, “Pager culture’ is real, and extremely persistent, in healthcare.” Judy Mottl, of Fierce Mobile Healthcare, talks about “Why the pager remains a viable and trusted tool for providers.” She wrote that the pager has been a resilient tool and in order for new technologies to replace it, they must overcome the benefits of such a simple mobile device – the pager!  Don’t underestimate #PAGERPOWER!

#3 – Text Administration and Etiquette Policy.  If your goal is to replace your paging system or add a secure text messaging solution in addition to pagers, your paging and messaging policy will need to be archived and a new text messaging/secure messaging policy will need to be authored.  Who authors the policy will be a collaborative effort between the medical staff, legal, IT, nursing, compliance, and operations.  Gentle reminders as written by Dana Holmes, Family Lifestyle Expert of the Huffington Post, in her 2013 blog, “A Much-Needed Guide to Text Etiquette”, highlights the necessary rules and guidelines of texting. Many of these are well known, yet good reminders in the adoption of secure text messaging in healthcare.

#4 – Think Beyond Text Messaging.  Regardless of your strategy, text messaging alone will provide minimal value.  Organizations implementing secure text-messaging solutions should think beyond the implementation and think in terms of “Connection Point” or “Communications Hub” opportunities with the patient/customer in mind.  On August 19, 2015, Brad Brooks, TigerText Co-Founder and Chief Executive Officer, stated that secure texting not only fosters a collaborative environment, but it also enables users to quickly communicate and coordinate with other colleagues while eradicating the need for multiple devices and tedious communication channels. Unlike emails, secure texting is instantaneous and avoids outside threats or hackers. Secure texting encompasses everything we love about mobile messaging, but with built-in features and tools to help one work faster and more easily with his or her team.  Does the vendor have a roadmap to take you where you want? Intersect it with patients, and make for texting amongst patients and provider. Include the patient, how can they take advantage of the texting platform?  Turn it into an engagement tool.  Drive collaboration and improve the patient experience and family experience.

#5 – Enjoy and Have Fun.  I am amazed at times when technologists don’t embrace the adoption of a new technology that could have a significant impact on their organization.  The secure text messaging industry is rich and deep right now with countless options and innovative solutions at every corner.  You run into unforeseen obstacles and workflows, and despite the promise of a short implementation multiple it by two.  We all know that change in healthcare is challenging and exhausting so enjoy the ride!

Of course there are many more. At last count, about 37 additional lessons and tips should be considered when implementing your new secure-messaging solution, so feel free to comment and share your experiences.

About Matthew Werder
Matthew Werder brings over 20 years of healthcare experience in his position as Chief Technology Officer at Hennepin County Medical Center, a 477-bed Level 1 Trauma Center and Academic Medical Center in Minneapolis. In his role, he is responsible for advancing HCMC’s technology vision and strategy to enable the organization to achieve its critical priorities.  Currently, Matthew is leading the development of an enterprise telemedicine strategy, migration to a new data center, and leading the execution of the organization’s technology strategy.

Prior to his role as CTO, Matthew was the Director of Supply Chain at HCMC, where over the course of 4 years achieved over $12M in cost savings while transforming the supply chain organization whom received recognition by Supply & Demand Chain Executive as Pros to Know.  He also worked as a Supply Chain Manager for Medtronic, Inc. at their Physiological Research Laboratories and in the Global Strategic Sourcing group. Matthew is a certified Master Lean instructor and previously worked as a Lean Consultant with Operational Excellence, Inc. 

Matthew holds a Master’s Degree in Health and Human Services Administration from Saint Mary’s University and graduated from Concordia University with a degree in natural science.  He has presented and been published on several topics focusing on operational excellence, cost management, technology and the patient experience, and strategic sourcing for services in healthcare.

Barcodes, Integrating Bedside TVs, EHR, and Nurse Messaging Into Pain Management Workflow

Posted on February 7, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As I look across the healthcare IT landscape, I believe we’re just at the beginning of a real integrated solutions that leverage everything that technology can offer. However, I see it starting to happen. A good example of this was this case study I found on “Automated Workflow for Pain Management.”

The case study goes into the details of the time savings and other benefits of proper pain management in the hospital. However, I was really intrigued by their integration of bedside TVs together with barcodes, EHR software, and nurse messaging (sadly they used a pager, but that could have easily been replaced with secure messaging). What a beautiful integration and workflow across so many different technologies from different companies and this is just the start.

One major challenge to these workflows is making these external applications work with the EHR software. Hopefully things like the blog post I wrote yesterday will help solve that problem. Case studies like the one above illustrate really well the value of outside software applications being able to integrate with EHR software.

What I also loved about the above solution is that it doesn’t cause any more work for the hospital staff. In fact, in many ways it can save them time. The nurse can have much higher quality data about who needs them and when.

This implementation is also a preview of what Kyle Samani talked about in his post “Unlocking the Power of Data Science in Healthcare.” While Kyle wrote about it from the perspective of patients and getting them the right information in the right context, the same applies to healthcare providers. The case study above is an example of this shift. No doubt there will be some resistance to these technologies in healthcare, but once they get refined we’ll wonder how we lived without them.