Free EMR Newsletter Want to receive the latest news on EMR, Meaningful Use, ARRA and Healthcare IT sent straight to your email? Join thousands of healthcare pros who subscribe to EMR and HIPAA for FREE!!

Healthcare Content Creation for the Audience Economy – #HITsm Chat Topic

Posted on April 11, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 4/14 at Noon ET (9 AM PT). This week’s chat will be hosted by Jess Clifton (@jslentzclifton), Sarah Bennight (@sarahbennight), and Steve Sisko (@shimcode) on the topic of “Healthcare Content Creation for the Audience Economy”.

The Healthcare IT Marketing and PR Conference (HITMC) took place last week and, as would be expected from an event largely attended by “marketing people,” social media lit up with content, insight, opinions and a bit of wackiness. Almost 2200 tweets were shared on Twitter alone during the three-day conference with the lion’s share of those tweets addressing the following topics:

  • Inspiration including leveraging influencer/champions, employees and the importance of passion
  • Content including case studies, personalization, repurposing, strategies, and use of experts as content creators.
  • Buyer Personas & Customer Journeys
  • Importance of Video and visual content
  • Innovation
  • Pitching media outlets and others to convey your content
  • Tips, tips and more tips

Based on the above and all the good information emanating from the HITMC event, this week’s #HITsm chat will explore “Healthcare Content Creation for the Audience Economy” via the following topics:

The Questions
T1: What are some of the ways content & messages can be made inspirational and humanized? #HITsm

T2: What are characteristics of a ‘good’ SME and how do you identify SME’s in your organization, tribe, circle of associates? #HITsm

T3: What are most effective types of ‘personalized content’ to share w/ a buyer & at what point in their journey? #HITsm

T4: What are some of the ways video can be used to market and support healthcare products/services?  #HITsm

T5: What’s not going to change in Healthcare in the next 10 years and how will content remain the same as it is today? #HITsm

Bonus: What are some of the best content marketing tips you learned at the HITMC? Or would like to share if you didn’t attend? #HITsm

Content, Insight, Opinions, Tips & Bits of Wackiness from #HITMC
For a curated list of tweets emanating from the HITMC event, check out this blog post.

Upcoming #HITsm Chat Schedule
4/21 – Innovation vs Incremental
Hosted by @Colin_Hung

4/28 – TBD

5/5 – TBD
Hosted by @IntelHealth

We look forward to learning from the #HITsm community! As always let us know if you have ideas for how to make #HITsm better.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

#HITsm and #hcldr Meetup at #HIMSS17 (And Online)

Posted on February 21, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I was excited to join forces with my friend Colin Hung and do a combined meetup with the #HITsm and #hcldr communities at the HIMSS 2017 conference. There’s so much overlap between the two communities, we didn’t see any reason to do something separately.

After a lot of discussions, we decided to go back to our roots and return to the old meetup style. So, we’re meeting in the lobby outside of Hall D on Tuesday, 2/21 at 10 AM ET (7 AM PT). We’ve also enlisted the help of some great people to facilitate those who show up for the meetup (Thanks @mandibpro, @shahidnshah, @sarahbennight).

There’s not really a formal agenda per se. However, we do have a fun social activity for people to participate in. Plus, even if you’re not at the event, you can participate remotely. Here’s the format if you plan to participate remotely.

At 10 AM ET (7 AM PT), you can start by introducing yourself, what you do, and a fun fact or something interesting about you.

Shortly after that, take out a piece of paper or a whiteboard in your office and answer the question “How can we #ImproveHealthcare?”. Once you’ve answered the question on paper or the whiteboard, take a picture of you with the answer and tweet it out with the question “How can we #ImproveHealthcare?” and the hashtags: #hcldr #HITsm and #HIMSS17.

The great news is that @JoeBabaian will be taking care of managing those that are participating remotely. Plus, those of us that are in attendance live will be doing the same. So, we will be able to see the remote messages and those people following along remotely will be able to see our messages from HIMSS.

That’s all. Simple and sweet. We hope you’ll join us. Plus, if are following along at home, you can check out all of the tweets people are sharing here.

#FakeICDCodes for #HIMSS17

Posted on February 13, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

In the world of Healthcare IT, we’re all consumed by the HIMSS Annual Conference happening next week in Orlando. You’ve probably realized that as you’ve read about my HIMSS17 Meetups, my HIMSS17 Conference and Social Media Resources, and my HIMSS17 Tips for Hospital Professionals. Oh yes, and of course my New Media Meetup Party (Be sure to register if you plan to attend). We’ll get back to our regularly scheduled programming after next week. Until then, we’ll try to give you a glimpse into the HIMSS conference experience along with insights, perspectives, and a little industry humor.

With that in mind, I was really excited when the brilliant Sarah Bennight, Marketing Strategist at Stericycle’s Enterprise Healthcare Group, shared the idea of #FakeICDCodes with me. In a lot of ways, this is a take off of the humorous ICD-10 codes list that were so popular, but applied to HIMSS17 and the healthcare IT industry as a whole with a little nod to the #FakeNews world.

Here are some sample #FakeICDCodes that I’m sure you’ll appreciate if you’ve taken part in HIMSS or some other large conference.

We’ll be sharing a bunch of other humorous #FakeICDCodes over the next couple weeks if you want to see them all on Twitter. Plus, this doesn’t just apply to #HIMSS17. These codes can apply to the industry year round. Feel free to join in and share your own #FakeICDCodes. We look forward to seeing what creative ones you come up with and share.