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Email vs Text for Healthcare Communication

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The idea of improving communication in healthcare is always a hot one. For fear of HIPAA and other factors, healthcare seems to lag behind when adopting the latest communication technologies. The most simple examples are email and text message. Both are simple and widely adopted communication technologies and most in healthcare are afraid to use them.

At the core of why people are afraid is because native email is not HIPAA secure and native SMS is not HIPAA secure either. Although, there are a whole suite of communication products that are working to solve the healthcare communication security challenges while still keeping the simplicity of an email or text message. In fact, both of the other companies I’ve started or advise, Physia and docBeat, are focused on the problems of secure email and secure text. Plus, there are dozens of other companies working to improve healthcare communication and hundreds of EMR, PHR, and HIE applications that are integrating these forms of communication into their systems.

As we enter this brave new world of healthcare communication, it’s worth considering some of the intricacies of email vs text. The following tweet is a good place to start.

This is really interesting to note and I can confirm those are the general statistics for most email campaigns out there today. I’m not sure of the number of texts that are open, but it’s clear that the number of text messages that are opened is very high.

The reason this is the case is because of the expectation of what’s inside a text message vs an email. When you receive a text, you can be sure that it won’t take up more than a moment of your time. You can consume it quickly and move on with your life. The same is usually not the case with email (especially email lists). Most of the emails that are sent are lengthy because they can be. We try and pack every option imaginable into an email and so people have an expectation that if they start with the email they’re going to need time. I know this is the case because my email subscribers often thank me for my emails because they know they can get something of value quickly.

I think it was Dan Munro that pointed out an exception to the email open rate. His idea was that if the email contains an action item, then open rates are much higher. This was a good insight. There’s little doubt that if an email contains something that you have to do, then more people will open it and do the action. I don’t get a bill in my email and then don’t open it. I have to open it so I can pay the bill. I’m sure this principle can be applied in a number of ways to healthcare.

As we finally bring these common communication technologies to healthcare we need to be thoughtful about which ones we use and when we use them.

April 8, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

HIE as Avenue for New Patient Acquisition

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I’ve mostly taken a bit of time off to enjoy Thanksgiving with the family. I hope you’re doing the same and enjoying the start of the holidays.

For those of you still grinding away, I thought I’d throw out a thought that one of my readers told me in an email discussion we were having. They suggested that at some point they believed that the HIE (Health Information Exchange) would be a way to get new patients. They admitted that it wasn’t the original intent of the HIE, but was still a likely outcome.

I’ve been thinking quite a bit lately about how to drive new patients to a doctors office for my new Physia venture. Although, I have to admit that I hadn’t been thinking about HIE as a way to get new patients. I’ll be chewing on that a little bit this holiday weekend. I’d love to hear other non-traditional ways you’re using to find new patients.

November 23, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.