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Social Media Tips for #HIMSS16 – More Than Just Tweets

Posted on February 12, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The massive HIMSS 2016 Annual Conference is just around the corner and I’ll be participating in it in a big way like usual. I already posted about the 7th Annual New Media Meetup at HIMSS and my session with Shahid Shah on “Marketing to Customers in an Uncertain Healthcare IT Marketplace“. Would love to see any and all of you at those events. I was also blessed to be selected as a HIMSS 2016 Social Media Ambassador (Maybe I should have said #HIMSS16 instead of HIMSS 2016). It’s an amazing group of people and so I feel so thankful to be in such great company.

It’s been fun to watch the evolution of social media at HIMSS. I’m sure one day my kids will look back and say “weren’t you one of the pioneers that use to use that old platform called Twitter which we read about in our history books?” I’ll be happy to say Yes!

Next week Shahid and I are doing a webinar on “Why Don’t People Care About What You’re Selling at HIMSS?” and this is one piece of a slide we’ve been preparing for that webinar:

HIMSS Social Media Growth

That’s incredible growth. In fact, I just did a quick query and there have already been 35k tweets to the #HIMSS16 hashtag and we’re still over 2 weeks away from the event. The explosion of social media sharing that happens during the 5 days of the event hasn’t even started. That’s some extraordinary growth, but that also means there’s a lot more noise.

While Twitter is a fantastic tool, there’s much more to social media than just Twitter. In fact, because Twitter has become so popular (see graphic above), your investment in other social media platforms are likely as important as your investment in Twitter. Let me cover some other social media avenues you might consider using before, during, and after HIMSS.

Side Note: Before I cover the non-Twitter social media options you might consider, I want to mention that Twitter is still extremely powerful. My mention of other social platforms isn’t to diminish the power of Twitter, but instead to expand the scope from one powerful tool to many powerful tools. Plus, I made a bunch of HIMSS Twitter tips and tricks last year and those still apply.

LinkedIn – In many ways, LinkedIn is even more powerful to Twitter. This is particularly true in the business world. I’m still surprised how many people think that LinkedIn is still their online resume. It is that, but it’s so much more. There are hundreds of amazing groups (see the Healthcare Scene group) on LinkedIn that cover every topic imaginable. Join them and participate in the discussions. You’ll be amazed at the connections you make. No doubt many of the people in those groups will also be at HIMSS. Find them. Connect with them and then meetup in person at HIMSS. That’s a powerful use of social media.

Blogging – While a tweet is easy to create, a blog post has a much longer lasting impact. Because of all the activity around HIMSS, a really well done blog post can more easily “go viral” during HIMSS. I’ve seen well done blog posts make the rounds in a fantastically powerful way thanks to the #HIMSS16 hashtag. Those blog posts are often what people are talking about over drinks or in booths at HIMSS. If you don’t have your own blog, try LinkedIn’s blog or medium or even leverage Healthcare Scene’s blogs.

Facebook – People often forget that Facebook can be a powerful tool for yourself or your business. Everyone is on Facebook (give or take a few million), and there’s no better way to connect with someone than doing it both personally and professionally. Plus, there are Facebook groups where like minded people are having work conversations (Here’s the Healthcare Scene Facebook group) or sharing and consuming content. Join those conversations and you’ll be surprised how quickly you can connect to and learn from amazing people.

Periscope – Watch for Periscope to have a break out year at HIMSS this year. I’m not a huge fan of Periscope for a lot of things in healthcare IT, but live events is the perfect place for Periscope. I’ll be searching through Periscope to find who is broadcasting periscopes from HIMSS16 so I can see some of the interesting things I missed. Plus, I’ll likely be doing some periscopes from HIMSS16 myself, so watch for those.

HIMSS Mobile App – I’ll admit that this is a new one for me. I just downloaded the HIMSS Mobile App and I’m excited to see how well it works. While many people think it’s a way to find sessions, maps, etc, the mobile app is much more powerful as a way to connect with people. Unlike Twitter, the mobile app won’t likely have all the noise that exists on Twitter because you can’t automate what’s posted to the mobile app as easily as you can Twitter. Take some time to be active and share insights on the mobile app. I think you’ll be surprised at the impact you can have if you do so.

Those are a few suggestions. Let me know any other thoughts or suggestions you have on how to leverage social media before, during and after HIMSS16.

Periscope and Blab #HITMC Twitter Chat

Posted on November 2, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

For those in the health care marketing and PR community, we wanted to remind you of the monthly #HITMC Twitter chats that we host on the first Tuesday of every month at 9 AM PT (Noon ET). They’re a great opportunity for health care marketing and PR professionals to connect, share, and learn about the unique aspects of marketing and PR in healthcare.

This month (November 3rd for those keeping track at home) we’re excited to have Charles Webster, @wareflo, hosting the health care marketing and PR Twitter chat where we’ll be talking about using Periscope and Blab for Health Care IT Marketing and Public Relations. Should be a lively conversation talking about two of the most exciting platforms out there and how health care can (and can’t) utilize them.

Right after the #HITMC Twitter chat we’ll be hosting a post chat #HITMC blab where we can talk about what was said on the chat, share more stories, and connect with those who participated. Plus, if you’ve never been on a blab before, this will be a chance for you to hop on and watch (or even jump on camera if you want). You can subscribe to the blab here.

For those not familiar with Twitter chats and blabs, all you need to do is visit this link at 9 AM PT (Noon ET), Tuesday, Nov 3. Then, visit this page at 10 AM PT (1 PM ET) for the post chat blab.

It’s all a bit meta, but if you’re interested in these topics we hope you’ll join!

Healthcare IT Marketing and PR Conference
The early bird registration for the Healthcare IT Marketing and PR Conference is open and will save you $500 if you register between now and November 30th. Plus, since you’re a reader of a Healthcare Scene blog, you can get an additional $100 off by using the promo code: HITRocks when registering for the conference.

Also, the call for speakers is still open for a few more weeks for those who have a great health care marketing and PR experience to share. Don’t be shy. Be creative and share your knowledge with the community.

Healthcare Blabs – Can They Be Used in Healthcare?

Posted on September 4, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As most of you know, I’ve been exploring various new live video platforms like Periscope. I even did a few periscope videos from Dubai while I was teaching an EHR workshop. I got one of the attendees on camera (maybe I’ll post the video to YouTube later) and he really enjoyed being part of the live stream (I know he did since he thanked me later for it.). Interestingly, this was a doctor who was in charge of the EHR implementation for his hospital in Saudi Arabia.

All the cool kids on social media and content marketing circles I follow had recently started using Blab for their video streaming. Since I’m always interested in exploring new platforms, I decided I’d give it a try and see how it was the same and different than Periscope and Google Plus hangouts which I’ve used quite extensively.

I invited a few friends to join me in our inaugural Blab and we were off and running. It was a totally impromptu Blab with no planning and many times we were trying to figure out exactly how Blab worked (so excuse the informal parts including my laughing when I say the word Blab), but you can watch the replay of the Blab here or in the embedded video below:

Pretty amazing that we could get a number of doctors to join us live for an impromptu Blab that lasted an hour. On the video we talk quite a bit about Blab, Periscope, Google Plus, Meerkat, and other online video streams. However, we also talk about a number of other topics like healthcare and hospital ratings for example. A marketer from a hospital joined us and gave some great insights into what they’re seeing and what they’re working on from a hospital perspective. We even ask the question on whether doctors are watching blabs/periscopes/etc and the impact of HIPAA.

As I mention on the video, Blab is a fun extension of what was already happening with justin.tv, uStream, Google Plus hangouts, Periscope, Meerkat, etc. All we have to do is look at what was happening in healthcare on those platforms and we will have a good idea of how Blabs can be used in healthcare. Healthcare education will certainly be leading there, but also live streaming of surgeries and plenty of reaching out to customers by vendors.

I’d love to hear your thoughts on Blab and the other topics we talked about in the video above. Plus, where in healthcare could you see value in live video streaming options like Blab?

Do You Periscope?

Posted on August 21, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I recently started to play around with Periscope. Have you been using it? Or have you been watching other people’s Periscopes? For those not familiar with the technology (or its competitor Meerkat), Periscope is a super simple way to live stream video from a mobile device. In literally a few clicks of your mobile screen, you can live stream pretty much anything.

Charles Webster is officially a Periscope addict and wrote a great post about why he’s become an addict and some of its healthcare IT uses. Here’s a section of that post:

I’ve fallen hard for Periscope, Twitter’s new live video streaming app. Despite a long list of “But…”s (privacy, flakey clients, low rez video, difficulty finding the best videos in real-time, trolls…), the idea itself — “Explore the world in real time through someone else’s eyes” — is great, perhaps even, dare I say, revolutionary. For example, yesterday I explored the world of EHR and health IT medical office workflow through the eyes of a patient and her physician. (By the way, the Periscope link is only good for 24 hours, so will cease to work today around 2PM EST. See further below for YouTube archive. The Periscope is to be preferred, because it includes comments and hearts.) I’ve surfed off the coast of Australia. I’ve admired kittens online (now, that IS revolutionary!).

Personally, I’m not as taken by Periscope as Chuck. The video quality isn’t as good. It’s not as fun for me to do by myself, but it is fun to do at a party where there are a lot of people. If you’re on a busy periscope, the chat messages get lost in the wave of messages. The hearting in periscope is nice unless you’re in a busy periscope where the hearts just never stop.

I’ll admit that the few periscopes I’ve done personally have felt really awkward. Dr. James Legan described it this way:

All of this said, I love to try new technologies and understand what’s going on by getting my hands a little dirty. Periscope is part of a trend around live streamed video that’s been happening for a lot of years now. Periscope has just taken it to another level of ease. Before it took a bit of technical skill to live stream video everywhere. Now anyone can do it with Periscope and it takes almost no effort. That’s something to watch.

Still don’t believe me? According to a post which is a few weeks old, there are over 10 million periscope accounts. Plus, they’re seeing over 40 years of video watched every day. I’m sure that’s number even larger today. Will this be a passing fad? I don’t think so since it’s really just the continued evolution of live streamed video.

I’m still not sure all the impact for good and bad of all this live streamed video. However, there’s something compelling about someone taking you live into their life. The list of Periscopes I’ve seen is quite different than Chuck’s list above. However, it’s just as broad of a spectrum of things and it’s great that we each have a customized experience of what’s interesting to us. There’s something really exciting about the discovery of something new or a look into something you’ve never seen before. It’s like going backstage into someone’s life. Everyone likes a behind the scenes look into something.

Consider this the start to my exploration of new technology. I’d love to hear your thoughts on Periscope. Have you used it? Have you found it valuable? Does it scare you? How will we see it used in healthcare?