NY Med Social Media Firing

Posted on June 27, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Update: Katie Duke stopped by and left the following comment that’s worth noting:

Thank you for this article and review. I did not violate any aspect of the social media policy or HIPPAA and was technically fired for what my manager calls “we just don’t want you working here anymore and you’re insensitive” (as referring to the post)

I have been in the spotlight for several years and thoroughly respect the rules and regulations of our profession and it’s presence on social media. My goal is to change the portrayal of nursing in the media. We all make mistakes and we must learn from them. Do I feel it was a terminable offense? No- I feel I should have been counseled or even given some constructive criticism. After all- I am a great nurse and was with NYP for 7 years and of their motto is to put patients first then they should advocate more for the retention and growth of the nurses they have. Nurses are NOT disposable. Thank you for this venue to get the dialogue going about this rather controversial and taboo topic.

I applaud Katie’s efforts since I’ve often commented how nurses are an afterthought during an EHR selection and implementation process and that’s a pity since they’re such an important part of the organization. I imagine this same thing applies to other hospital policies. Thanks for your added comments Katie.

Last night was the premiere of the second season of NY Med on ABC. I saw the previous season and enjoyed it and so I was interested to see the new season. I like all of the show except for Dr. Oz who is obviously there because he has a big name and not because he’s actually practicing medicine. I love the quote I read online “Dr. Oz is a fake even when he’s scrubbing in. His mask isn’t on while he’s fake scrubbing.” All of the Dr. Oz parts felt very contrived so they could get him involved in the show. When real cardiology was being practiced, he called in the leading expert, or at least someone who actually could help the patient.

Dr. Oz part aside, the 3 ER nurses are my favorite part of the show. I remembered 2 of the 3 from last season and so I was really glad to see that they were back. Those are some firecracker nurses that always face interesting situations in the ER.

While the show isn’t perfect since as soon as you turn a camera on, people change, it’s still an interesting look into the challenges that many doctors and nurses face on the front lines of healthcare. While Grey’s Anatomy is a well written, entertaining drama and sometimes taps trending topics for its story, it’s not a good depiction of reality.

With the above review, I was particularly intrigued last night when Katie Duke, one of the ER nurses, got Fired from the hospital for posting a picture on Instagram. It was pretty interesting to see both the other ER nurses and Katie’s first hand response to her being fired and escorted from the building.

Since this is EMR and HIPAA, let’s talk about the HIPAA implications of what Katie did. They didn’t show the picture she posted for very long, but there were no people in the picture. Just a room after they’d had a trauma case in the ER. Basically, at quick glance I can’t imagine there’s any HIPAA violation with the picture. She did tag the picture with a number of hashtags. The only one that seemed in question was the “#Man vs 6 train” one, but that’s not a HIPAA violation either or would be an enormous stretch to make the case that it is a violation.

I think it’s fair to say she didn’t violate HIPAA with her instagram post. However, that doesn’t mean she didn’t violate a hospital social media policy. I’d be interested to see New York Presbyterian’s (the hospital who fired her) social media policy. It’s hard to guess at what the policy might include. I’ve seen really strict social media policies, really open social media policies and organizations with no policy (that’s scary). Given their policy, it might very well have been appropriate to fire her. In fact, if it wasn’t, Katie Duke seems like someone who would fight back in court if it wasn’t appropriate.

While Katie Duke was fired from New York Presbyterian, she was hired at Roosevelt on the West Side. I wonder what they said to Katie about social media when they hired her. In the NY Med episode they show her doing well. Although, they noted that she was great with patients, but was having a challenge getting up to speed on their computer system. Makes me wonder what EHR they use in their ED. Although, I think it’s safe to say that this could be said about any ER nurse in any ER regardless of the computer system they use. It just takes some time to get up to speed on an EHR.

In case you’re wondering, Katie Duke has launched a website and on July 1st she’s launching a YouTube show, she has an endorsement deal with Dickies and Cherokee scrubs, has speaking engagements around the country, and a line of merchandise around the phrase “Deal With It.” I guess that’s how she’s chosen to deal with the firing. If you look at her Twitter account, you can see a lot of nurses who really look up to her and appreciate her.

The discussion of social media in the workplace is an important one and it’s really important that you understand your employer’s views on the subject if you’re going to take part in it. Although, I think we all have to appreciate the irony of a hospital firing someone for posting a picture to instagram while that same hospital has a bunch of cameras video recording in their hospital for a TV show on ABC. Feels pretty hypocritical, do as I say, not as I do.

What do you think? Did you see the show? Where will social media sharing take us in healthcare and what will be the good and bad consequences of it?