A Million Healthcare IT Focused Ad Impressions

Posted on February 4, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It’s been about 3 months since I posted about healthcare IT advertising and the advertisers that keep EMR and HIPAA running. However, I’ve been talking to a lot of people lately about healthcare IT advertising since before HIMSS I’m planning:
1. A New Premium Advertising Package Announcement
2. Launch of a New Healthcare Blog Network

In those discussions (and certainly influenced by the crazy money spent by vendors for HIMSS), I like to give this comparison:
“Compare what you spend at a conference like HIMSS with the 1 million ad impressions a 6 month ad run (Currently $2100) on EMRandHIPAA.com will provide.”

Yep, it costs vendors more to fly people out to a conference than it does to advertise on a very targeted EMR site. I’m currently working on a media kit to help better quantify the value that an advertiser on EMRandHIPAA.com and our family of websites provides.

Even with my pretty simple EMRandHIPAA.com advertising page, we’ve had a lot of very supportive advertisers. In fact, since the last time I posted about new EMR and HIPAA advertisers, I’ve had 8 existing advertisers renew their ads and 3 new advertisers sign up. New advertisers are always great, but there’s a great feeling when an existing advertiser renews since that means they’re getting real value from their investment.

On that note, here’s a look at the 3 new advertisers:

Mitochon – I first met the people behind Mitochon at last year’s HIMSS. They have a real vision for how they think that EHR adoption will occur and I won’t be surprised if they’re right. They offer a Free Certified SaaS EHR, but that’s only the start of their services. They really believe that some of the biggest benefits of EHR is in virtual medical communities. So, they offer an integrated HIE, EMR and PHR. One of the best features of a free EHR is that you can signup for free and try out the full application. So, go check it out and let me know what you think.

Nuesoft – I have a soft place in my heart for Nuesoft. No, not because they created the brilliant Lady Gaga HL7 Interface video. I think fondly of Nuesoft since they were the first EMR I came across when I started working in healthcare IT. The intense 3 day training at their offices was the start of my EMR education. I’m really happy to have their support as an advertiser. Beyond their SaaS EHR offering, they also recently announced the launch of a medical billing service called Nuetopia.

Medical Web Experts – This is a new type of advertiser for EMR and HIPAA since it’s a marketing company that does advertising for a number of different healthcare IT companies. Some of the companies they work with include: PrognoCIS, EMR Consultant, EliteHealthm Phylogic and EMR Experts. John Deutsch is the mastermind behind Medical Web Experts and he also was my very first advertiser on EMRandHIPAA.com. He took the leap advertising on my site in the very early days. It’s great to have him back again.

Thanks also to those advertisers that renewed their ads: Intersystems, PracticeFusion, SOAPware, Ambir, MD-IT, MDCare, MxSecure,and SequelMed.

Side Note: If you’re interested in advertising on EMR and HIPAA, I’d act quickly since the price for the ads is going to increase heading into HIMSS.