Healthcare New Media Marketing Conference – Web 2.0 and Health 2.0

Posted on March 10, 2009 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m a huge fan of new media as you can probably imagine.  I do not only this blog, but also a number of other blogs as well.  I’m all over Twitter and I even recently started the EMR, EHR and HIPAA wiki.  Every day I’m amazed at how technology can enable people to connect in amazing ways.

That’s why I was really interested in an email I got recently about a Healthcare New Media Marketing Conference that’s happening in Phoenix.  Here’s a look at the topics they’ll be covering:

  • Utilization of online media to reach patients, community groups and special interest groups
  • Healthcare Blogging Pros and Cons
  • Podcasting for Health Care Systems
  • Creating Patient Communities with Social Networking Sites
  • Metrics: Proving the value of New Media
  • VideoCasting: How to Effectively Use Sites Like YouTube
  • Best practices in utilizing Google for Health information
  • Content Management Systems for Health Care Websites

Of course, my only question is why they didn’t ask me to speak at the conference.  I’ll forgive them this once.  I do wonder if they’ll be streaming this conference on Ustream or some other free video streaming service.

Check out the Press Release which contains full details on the event:

Healthcare New Media Marketing Conference Teaches Strategic use of Web 2.0 Applications

Connecting to Patients in Today’s Healthcare Environment 

Your browser may not support display of this image.(PHOENIX, March 4) Social Media has gone beyond the use within individuals’ personal lives, and now healthcare professionals are responsible for utilizing the various forms of web 2.0 applications to ensure consumers and patients are receiving accurate and positive portrayals of their organizations and services.  

One of the primary challenges faced by marketing executives that are enhancing their new media efforts is finding and justifying the costs associated with these new campaigns. Making time for these plans as well as quantifying the results are mounting obstacles for today’s health care marketing, communication, and public relations professionals. 

An exciting two-day conference will be held at The Wigwam Golf Resort & Spa in Phoenix, Arizona, on June 15-16 to highlight these issues and educate healthcare professionals with cutting-edge case studies, accurate methods for measuring results and a high-level of real-time information related to new media opportunities in healthcare systems.  

Attendees will walk away with the requisite know-how and tools to implement and to ultimately reach their target market in an accurate and appropriate manner.  

Topics discussed at the conference will include how to utilize online media to reach patients, community and special interest groups. Participants will receive accurate training on how to implement an effective marketing strategy utilizing blogging, podcasting, YouTube, and social networking sites including Facebook and twitter. In addition attendees will learn proper website content management skills and the benefits of partnering with Google to generate awareness.  

For more information visit: www.q1productions.com/healthcarenewmedia 

When: June 15-16th, 2009 

Where: The Wigwam Golf Resort & Spa, Phoenix, AZ 

Who: The conference is designed for healthcare professionals interested in learning the latest in New Media and web 2.0 techniques. Presenting organizations include: Cleveland Clinic, Duke University Health System, Henry Ford Health System, Mayo Clinic, Northwestern Memorial Hospital, Beth Israel Deaconess Medical Center, Patient Power, LLC, Raven New Media, Baton Rouge General Medical Center, Emory Healthcare, Palomar Pomerado Health 

About the Organizer

Q1 Productions prides itself as leading provider of educational conference and webinar programs for the Health Care industry. Whether focusing on new or pending legislative issues, enhanced business processes or technologies that will drive efficiency and customer service, our conference programs provide solutions to the urgent needs of our attendees.