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September 20, 2011

Pricing for iPhone EMR App

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The other day I was browsing the EMR Update forum (where I started my EMR education) and found this interesting comment about the e-MDs iphone app.

EMDs is charging $250 to “install” it even though the phone does the installation for you and then they are charging $35 a month per device for “support”. I guess they are trying to lose all of their long term customers to other EMRs that are free like Practice Fusion. I find these charges to be outrageous.

Note: I tried to verify this pricing on the e-MDs website, but it’s conveniently not listed on their mobile page. Although, they do have a “free trial.” Is that a $250 install to get the free trial? I also found their website tagline ironic: “Affordable EHR software”

I find this comment really interesting on a number of levels. First, it comes from someone who has indeed been a long time e-MDs user and long been a fan and vocal spokesperson for the e-MDs EHR software. The above seems like such a small amount of revenue to alienate your happy EHR users over.

Second, $250 to help the user install the EMR iPhone app? Really? That just feels wrong on every level.

Third, $35/month for support? Of course, this is on top of the doctors existing e-MDs support contract. Such a terrible plan by e-MDs. If they felt like they needed to get some money for the support that would be required for their iPhone EMR app, then they should have rolled it into the existing support contracts. Then, no one would complain. At least not as loudly.

Now I’m starting to wonder what other EHR vendors are charging for their apps. Let me know what you’ve been charged for your EHR app. A while back I posted about all the various EMR Android apps. All of them were free.

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November 3, 2010

Healthcare Infrastructure Independence

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I think it was at the Mobile Health Expo that I heard someone talk about the idea of Infrastructure Independence as the new model for healthcare. I thought it was a really interesting idea.

They described the current model of healthcare as follows:
*Low frequency visits
*Acute care focused
*Appointment driven
*Location centric
*High cost

Then they described what the considered to be the future of healthcare:
*High touch
*Right treatment
*When they need it
*Where they are
*Lower cost

Of course, this was all said in the context of infrastructure independence and mobile healthcare. I found the list and concept very thought provoking.

It also prompted a lot of questions like: What will this mean for doctors? What will it take to move to that type of healthcare?

I remember writing about an iPhone EMR back when the iPhone first launched. I had a lady from San Francisco contact me about an iPhone based EMR that she was using to document all of her patients. She had no office and did all home visits. She documented everything in her iPhone. Talk about keeping her fixed costs low. It was fascinating then and still is now.

Although, I think the idea above extends beyond just a doctor making home visits and documenting their visit through some mobile application connected to an EMR. Instead, The above descriptions describe a future where many times the doctor doesn’t need to be with the patient. I think this will involve some combination of streaming hi def video and medical devices in the home. Everyone has a thermometer at home. Why not a blood pressure cuff and other medical devices which stream the information from the device to your doctor?

It’s a very different world for healthcare. Making this change will be hard, but it’s an interesting world to consider. Certainly many doctors will hate the idea and others will embrace it. As a patient I look forward to the day when I don’t have to make the trip to the doctor and enjoy all the quiet time in the waiting room.

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August 25, 2010

EMR Billing Matters

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My previous post about imagining an EMR that didn’t include billing certainly has driven a lot of conversation. Actually, that was the purpose of the post. I indulge in great conversation with multiple perspectives. It’s the beauty of blogging and of life.

However, please don’t let that post confuse you. Billing is an absolute essential part of an EMR software. There’s a very good reason why most EMR software out there amounts to little more than a big billing machine. The demand for healthcare software was initially to solve the challenges associated with medical billing. Markets are great at satisfying demands and that’s why the EMR software is the way it is today.

This means that EMR vendors CANNOT ignore billing. Rightfully so, doctors want to get paid for their work.

Of course, the point of the previous post was to try and expand the conversation beyond billing. Basically, the goal was to try and imagine an EMR software world where patient care was the focus instead of billing. What kind of good could we accomplish if this was our goal?

This follow up post was prompted by this somewhat disturbing email I received:
“I have built just such an EMR product for the iPhone and iPad. I am struggling with financing it because everybody wants billing. They really don’t care about the quality of the EMR.”

I’d make one qualification. No one cares about the quality of the EMR, if you don’t satisfy their billing needs too. Reminds me of HIPAA. No one would purchase an EMR that didn’t meet the HIPAA standards. However, once they hear it meets those standards, they move on to other things like the quality of the EMR.

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April 29, 2010

Guest Post: Will Your New Smartphone Ruin Your Practice?

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Guest Post: Hayden Hartland works at Spearstone, makers of Spearstone’s DiskAgent offering which provides a multi-platform approach to smartphone security by allowing lock, data-wipe, and GPS-tracking from any web-browser along with online backup for your business.

Breathtaking advances in smartphone capabilities are changing the ways we work and live. In their latest forms, phones such as the iPhone, Android, Blackberry, Windows Phone, Symbian, and Palm are beginning to rival, and in several areas (think GPS, camera and video) exceed the capabilities of laptops and desktops.

Increasingly, we email, keep contacts, track tasks and appointments, browse the internet, capture family moments, connect with friends, shop, and even run powerful business apps from our hand-held do-it-alls. No wonder then that surveys show some people giving up computers altogether for smartphones. Trends indicate smartphone sales and usage will exceed that of laptops in the next five years. Analysts describe a future where Smartphones that dock to keyboards and monitors obsolesce the laptop altogether.

The problem is that while smartphones are leapfrogging laptops and desktops in utility and connectivity, they have introduced security risks that too few take seriously. Unlike desktops and laptops where some of the biggest risks lie in viruses, and the eventual failure of spinning hard drives, the biggest risk with a smartphone is the loss and exposure of the information you store on it.

More than 5,000 smartphones are lost or stolen each day. Most smartphones hold thousands of confidential records – patient lists, emails, documents, medical records, patient payment records, and so on – yet there is little or no ability to prevent their compromise if your phone is lost or stolen. Many were carried by healthcare professionals (doctors, nurses, dentists, office managers, billing providers, support staff, and so on) whose information represents real risk to their practices and patients if compromised.

Next time you notice a staff member, equipment rep, supply rep  or any BAA using a smartphone, consider asking, “Are our emails accessible on that phone?” and “If you lose it, can anyone access them on the phone?” If you are a medical professional carrying a smartphone you need protection because odds are that eventually you will lose your phone. Furthermore, HIPAA, the FTC and state consumer organizations require notification of all patients of a data breach (not exactly good for any practice or healthcare business).

Current phones and typical user practices do a poor job of safeguarding your confidential information. While many smartphones can require a password or PIN number to use them, few of us can tolerate the hassle of actually using one. We simply use our phones too frequently to put up with it. Yet without one, we’re completely exposed. And while a phone password may protect your information in the case of loss, it can’t stop someone with phone hacking skills who wants to access your information.

Here are some practical tips you can employ to reduce your risks:

  1. Create a passcode for your phone. If you (like me) hate being pestered by it, set it to be required after 4 or 8 hours, so that you only need to enter it once or twice a day. If your phone is stolen and locked the thief will either need to hack your phone or reset the phone to factory settings thereby removing all the data in the process.
  2. Create a splash screen when your phone is locked displaying a contact phone number or email address and reward value. Consider etching your name and contact information somewhere on the phone.
  3. Remove sensitive information from your phone as soon as possible.
  4. Write down your IMEI (International Mobile Equipment Identity) number. If your phone is stolen, call your carrier immediately and ask them to deactivate the IMEI number and the phone will be rendered inoperable for calling on all networks. This ensures the phone is unusable although it doesn’t protect any unencrypted information on your phone.

Fortunately, a few larger clinics and hospitals are beginning to address these concerns. If yours is a larger practice with a Blackberry Enterprise server and or Exchange Mail Server and your users exclusively use the corresponding phones (Blackberries, and Windows Mobile devices), you can remotely remove emails and some other sensitive information in the event of a loss or theft. Other alternatives are to deploy encryption software or use the expensive MobileMe services provided by Apple. For other organizations, Spearstone’s DiskAgent offering provides a multi-platform approach to smartphone security by allowing lock, data-wipe, and GPS-tracking from any web-browser.

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March 26, 2010

EMR Platform

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After I wrote my post about 50 EMR markets instead of 1 EMR market, I started to wonder what an EMR might look like that was just an EMR platform.

The basic idea would be that some vendor would create a platform where other vendors could build on top of their platform. They’d offer the core elements and foundation needed for an EMR and then companies could build applications on top of those core elements that focus on the 50 different EMR markets (or whatever the number actually is).

The easy part is seeing someone who builds some specialty specific applications like growth charts for pediatrics or a drawing application for dermatology. The hard part is to decide which elements of the EMR are “core elements” that can act as a foundation for every type of specialty, practice, location, etc.

I guess the question of core elements really comes down to whether we can define any part of the EMR to be something that EVERY doctor could use. I think of the iPhone as the example of a platform that people have taken and expanded with applications. The core elements are the phone, the GPS, the accelerometer, etc. Then, various companies have created applications using that platform that can cover a wide range of markets. Making the comparison of EMR features with iPhone features is not an easy one.

I honestly don’t think any EMR vendor has done something like this yet. Sure, some of them have some API’s where some customizations can be done. However, I’m not sure I’ve seen the full embrace of creating an EMR platform. The closest I’ve probably seen is some to the open source EMR software that’s out there. It seems like some of them have done a good job modularizing the software so that many different people can iterate on the software.

What do you think? Is an EMR platform possible and what would it look like?

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May 20, 2009

Body of Medical Knowledge Too Complex for the Human Mind

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In a recent comment, Steven suggested that an EMR and HIT in general might be necessary because the volume of medical knowledge is so large and complex that it’s too complex for the human mind. Here’s a short section of his comment:

Another set of reasons to adopt EMR, and sooner rather than later, are the reasons that are beyond the horizon. With the rate of change continuing to accelerate in the health care industry, along with our body of medical knowledge, I see a day where a person’s care plan is simply going to be too complex for a human brain alone to work out all the contributing factors. Sometimes I think we’ve already reached that point and haven’t quite realized it yet.

I absolutely love this concept of the body of medical knowledge being “too complex” for us to work it all out on our own. The idea that we need good clinical decision support systems, EMR and other technology we might not have even developed is really intriguing to me. Reminds me of my previous post about not knowing the true benefits of EMR.

The basic concept being that we won’t know the real benefits of EHR adoption until we have a platform for smart people to be really creative. Think about the Apple iPhone. If you look at the creativity that’s come out of the iPhone platform, it’s amazing. However, we would have never seen all this creativity until the platform was adopted in a broad way.

I believe that being able to managing and delivering all the medical knowledge out there is going to be one of those long term benefits we can’t realize until we have broad EMR adoption.

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July 13, 2008

Health Information and the New iPhone

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A few days ago I got the following email to my EMR and HIPAA email address. Ignore the part where the company is trying to sell their service and think about 1. Should patients be diagnosing themselves and 2. should EMR companies provide an EMR interface on the iPhone.

This Friday, July 11, the new Apple iPhone 3G becomes available to the public. The new $199 iPhone 3G will make mobile applications even more accessible to consumers and professionals. Healthcare is one of the most popular topics among consumers, and the iPhone 3G enables consumers to access many new healthcare applications including the free A.D.A.M. Symptom Navigator. According to Harris Interactive, nearly 117 million Americans have searched for health information online. Eighty-five percent of those have searched one or more times per month.

The free Symptom Navigator for the iPhone 3G helps consumers match medical symptoms with relevant assessments and appropriate treatments. Symptom Navigator empowers consumers to make the best use of the healthcare system and understand when self-care or a doctor visit is appropriate. To access the Symptom Navigator on the iPhone 3G, visit http://iphone.adam.com[Don't try to go there in a regular browser]. The tool offers possible causes of the symptom and medical condition, how to self treat, when it is an emergency, when you should call a doctor, and how to prevent it in the future.

Here’s my take on the two questions I posed above:

1. Should patients be diagnosing themselves?
The application described above is a very interesting idea. It’s also true that patients are trying to self diagnose whether we like it or not. I know that when something happens to myself or my kids, I always check what’s online. However, I don’t always trust what’s online. I just take it for what it’s worth and then use that to help me communicate in a more effective way with my doctor.

This iPhone application takes patient diagnosis of problems to the next level. I’m not sure I trust an iPhone to diagnose me. As a consumer, would I really benefit from the information it offers? There’s just something really comforting about calling and talking to someone and hearing someone’s voice tell you that your child is going to be fine and not to worry about it or instructions to take them to the doctor as soon as possible to resolve whatever issue they have. I don’t think I’ll get that same satisfaction out of an iPhone health application. Most likely what I’d see happening is people would check that application and then call the nurse just the same. Something every nurse and doctor in the country loves. Patients trying to diagnose themselves.

I also wonder what’s going to happen when the iPhone application misdiagnoses a person and tells them to stay home when they should be rushed to the hospital. Can you imagine the liability this company will have if someone dies because their iPhone told them not to worry about it? Makes me wonder how this company got investment. Now, I’m sick of liability ruining innovation, but you just have to wonder when we’re talking about life and death.

I should also mention that I’m a nerd by profession. If I, being a nerd, don’t think I’d use a service like this I wonder how many less computer literate people will be interested in this application.

2. Should EMR companies provide an EMR interface on the iPhone?
The first person I ever saw with an iPhone was actually a doctor I know. I wonder if he’s ever tried to access his EMR using his iPhone. The above email made me wonder how useful would it be to have an iPhone interface for doctors to access their EMR.

Of course, there’s no arguing the portability of the iPhone and the latest iPhone’s 3G technology means that it should have the bandwidth necessary to accomplish such a task. However, the iPhone is much like Dragon Naturally Speaking (DNS). DNS can pretty much work with any EMR. However, there are deep integrations that can be done with DNS that take DNS from a pure data entry application into something much more powerful. The iPhone can pretty much work with any web based EMR that works with the safari web browser. However, without an EMR interface designed for the iPhone, a doctor won’t benefit from all of the cool user interface and touch screen features the iPhone offers. Does this mean that EMR companies should build a special iPhone interface for doctors?

This is an important question for almost every EMR company. Even client server based EMR products need to ask themselves if they should build a special web based interface for the iPhone. Just because your a client server based EMR doesn’t mean that you can’t build another interface using web based technology. The question is should you?

The answer to the question becomes rather clear when you think about what advantages a doctor receives by being able to access their EMR on an iPhone. Most doctors have NEVER accessed their EMR on their phone. Those doctors I know that have accessed their EMR on their phone fall into one of the following two camps:
1. Tired of scrolling
The first category of EMR users said that accessing their EMR on a phone was painstaking because the scrolling was a constant annoyance. I think we’re all getting spoiled with big 19″ monitors. I know I’ve connected to some of my servers using a phone and scrolling was the biggest problem for me. So much so that I never tried it again. A number of companies are working on roll up screens, but until that happens scrolling seems apart of an internet phone experience. Certainly some could argue that with the iPhone you have an easier method of scrolling. This is certainly true, but it still only slightly diminishes the pains of scrolling in my book.
2. Just meds and allergies
This group seems sensible. What if an EMR vendor offered a small subset of the EMR that was available on the iPhone (or any cellular phone for that matter). Knowing someone’s medications and allergies would be nice to have available on your phone when your visiting a hospital. Why not be able to browse your EMR’s schedule of appointments on your iPhone. Many people probably do that now, but I’m not talking about synching your phone with your calendar. I’m talking about a true real time view of your appointments for that day. Would certainly be a nice way to prevent the doctor getting upset with someone from the front desk because his calendar wasn’t up to date with what was stored in the EMR.

It’s easy to see the advantages of offering a subset of your EMR information on the phone. There’s a lot of things that are useful that won’t ever happen. Unfortunately, I think this is one of those features. At least for now, I don’t know many doctors who are asking for phone integration as part of the EMR RFP process. EMR vendors are in the business of selling EMR software. If their users aren’t demanding it, then I don’t see many EMR vendors providing it.

No, I won’t be surprised if some EMR vendor comes out with an iPhone interface. Some EMR companies could do it rather quickly because of the way their EMR is designed and they might as well enjoy a little bit of PR benefit from having an iPhone application. I’ll be excited to see what that company provides, but don’t count on many EMR vendors to follow suit. It just wouldn’t be smart business for most.

One final thought. The iPhone has been a real internet darling that has garnered lots of good press. It’s what Steve Jobs is great at doing and the iPhone is no exception. The problem is that the last time I checked, the iPhone was less than 2% of all the phones sold in the US. The incredible user interface of the iPhone can’t be argued. The problem is that software companies very rarely want to develop software for 2% of the market. Until iPhone establishes user interface standards that other companies adopt, don’t expect EMR companies to start developing software for the iPhone.

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