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Healthcare Scene Quotes

Posted on July 8, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

My kids are out of school and driving my wife nuts. You know the drill if you have children. Since I work at home, I’m fully aware of what’s going on with the kids during summer break and so I try and help my wife where I can. This summer I had a great idea. I’d put my kids to work!

My kids love computers and anything to do with technology and so I figured if they were going to spend so much time in front of a screen, then they should find something productive to do. With that idea, I grabbed a bunch of quotes from previous blog posts we’d done on Healthcare Scene and asked my kids to turn those quotes into social media images I could share online.

Well, it turns out that only my 12-year-old had enough knowledge to do the work. The younger kids still have quite a bit to learn. The only other problem is my 12-year-old son is colorblind. So, that does produce some interesting results.

Long story short, take a look at some of the Healthcare Scene quotes that my son made. Not bad for a first try. I mostly love that he’s learning something useful. Let me know what you think. Each image links to the original post if you want to read the context.
Andy Slavitt - Physician Data Paradox

If you want patients to be prepared to care for themselves, treat them like adults and include them in what you’re doing.

Your online searches say a lot about your health, both physical and mental

Anyone could be breached and HIPAA will only protect you so much

How many healthcare ideas have been shot down because

HIM professionals should continue to assist in the quest for interoperability and electronic data sharing at the notion of patie

Small Practice Marketing Strategies Twitter Chat (#KareoChat)

Posted on April 12, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Health IT Marketing and PR Awards 2016

Last week we held the Healthcare IT Marketing and PR conference which is organized by Healthcare Scene. By all accounts, the conference ran well and the feedback I’ve gotten is that people really enjoyed the event and the healthcare marketing and PR community we’ve built. During the event, we held the HITMC Awards and Kareo won the award for Best Social Media Program. This is a well deserved honor since they put a lot of work into hosting the weekly #KareoChat.

Coming out of the conference, Kareo asked me if there were some topics from the conference that would work well for the #KareoChat audience of small practice physicians. After reviewing the sessions at the conference, I realized that there was a lot of lessons from the conference that could be applied to small practice marketing. In fact, so many of the topics could be a #KareoChat of their own. With that said, they asked if I’d host this week’s #KareoChat based on topics from the conference. So, I decided to pull together a potpourri of topics that applied well to small practices.

Kareo Chat - HITMC

Here’s a look at the topics for this week’s #KareoChat:

  1. When and why should a physician practice go through a rebranding? #KareoChat @HealthITMKTG
  2. How can you use your and your competitors’ online reviews (good and bad) to your benefit? #KareoChat @mdeiner
  3. Could small practices benefit from their own podcast? Is it worth it?  #KareoChat @GetSocialHealth @Resultant @jaredpiano
  4. How and when should small practices use visual content in their office? #KareoChat @csvishal2222
  5. How can the 4 communication preferences (Facts, Futures, Form, Feelings) help small physician practice marketing? #KareoChat @ChartCapture
  6. Where and how can we use the power of storytelling in small physician practice marketing? #KareoChat @ctrappe @stacygoebel

If you’d like to join us to discuss these topics, just follow the #KareoChat hashtag on Thursday, April 14th at Noon ET (9 AM PT). I expect it will be a really diverse and interesting chat across a wide variety of topics related to small practice marketing.

Full Disclosure: Kareo is an advertiser on one of the Healthcare Scene websites.

#HIMSS16 Day 0 – Exhibit Hall Tetris

Posted on February 29, 2016 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin is a true believer in #HealthIT, social media and empowered patients. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He currently leads the marketing efforts for @PatientPrompt, a Stericycle product. Colin’s Twitter handle is: @Colin_Hung

Arriving the day before the craziness of HIMSS is an annual tradition for most vendors. The Saturday and Sunday before the main conference are the days when most of the booth building activity happens inside the HIMSS exhibit hall.

I have always enjoyed these pre-conference days at HIMSS. Being in the exhibit hall while booths are being constructed is like watching a life-sized game of Tetris. It’s fun to watch the army of tradespeople unpack crates and piece together complex booths while following instructions that look eerily like those you find with Lego building sets.

#HIMSS16 features move vendors than ever before. Over 1300 booths sprawl across multiple halls in the Sands Expo Center in Las Vegas Nevada. With this many vendors, the aisle-ways were especially difficult to navigate during setup. It’s a testament to the skill of the forklift drivers that they managed to squeeze all the crates in and round the booth areas for setup.

HIMSS16 Exhibit Hall 1

As a marketer and engineer, I relish the opportunity to have a preview of the booths before the hall opens. Every year I find at least five or six booths of unique/fresh design that I add to my must-visit list.

This year was no exception.

HIMSS16 Philips Booth
The Philips booth (3416) looks very impressive this year with four floor-to-ceiling LED displays that look like the ones they use in Football stadiums. The booth itself is beautifully accented with a stunning chandelier in the center. I can’t wait to see it in action when the hall opens.

The CDW Healthcare (3606), SalesForce (10525) and Cerner (2032) booths are also intriguing. I’m particularly interested in the SalesForce booth – partly because of the design but mostly because I’m curious to see how their healthcare offering is shaping up.

If you see a cool or interesting booth over the next few days, I hope you’ll tweet out a notification or post something to the HIMSS16 mobile app.

Periscope and Blab #HITMC Twitter Chat

Posted on November 2, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

For those in the health care marketing and PR community, we wanted to remind you of the monthly #HITMC Twitter chats that we host on the first Tuesday of every month at 9 AM PT (Noon ET). They’re a great opportunity for health care marketing and PR professionals to connect, share, and learn about the unique aspects of marketing and PR in healthcare.

This month (November 3rd for those keeping track at home) we’re excited to have Charles Webster, @wareflo, hosting the health care marketing and PR Twitter chat where we’ll be talking about using Periscope and Blab for Health Care IT Marketing and Public Relations. Should be a lively conversation talking about two of the most exciting platforms out there and how health care can (and can’t) utilize them.

Right after the #HITMC Twitter chat we’ll be hosting a post chat #HITMC blab where we can talk about what was said on the chat, share more stories, and connect with those who participated. Plus, if you’ve never been on a blab before, this will be a chance for you to hop on and watch (or even jump on camera if you want). You can subscribe to the blab here.

For those not familiar with Twitter chats and blabs, all you need to do is visit this link at 9 AM PT (Noon ET), Tuesday, Nov 3. Then, visit this page at 10 AM PT (1 PM ET) for the post chat blab.

It’s all a bit meta, but if you’re interested in these topics we hope you’ll join!

Healthcare IT Marketing and PR Conference
The early bird registration for the Healthcare IT Marketing and PR Conference is open and will save you $500 if you register between now and November 30th. Plus, since you’re a reader of a Healthcare Scene blog, you can get an additional $100 off by using the promo code: HITRocks when registering for the conference.

Also, the call for speakers is still open for a few more weeks for those who have a great health care marketing and PR experience to share. Don’t be shy. Be creative and share your knowledge with the community.

The 3rd Annual Health IT Marketing and PR Conference (#HITMC)

Posted on September 25, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We take a short break from our regularly scheduled programming to talk about the announcement of the 3rd Annual Health IT Marketing and PR Conference. For those not familiar with the event, it brings together the leading marketing and PR professionals working in healthcare. It’s an extraordinary group of people even if I’m quite biased since I organize the conference.

My own bias aside, each year I’m amazed at the community that’s formed around the Health IT Marketing and PR Conference. It’s a really unique event since there’s no other place for health IT marketing and PR professionals to get together and talk about the unique challenges of marketing to healthcare.

This year we decided to move the conference out of Las Vegas to Atlanta. It made sense to try an east coast location in 2016 since HIMSS and ANI are both in Las Vegas next year. We’ve got a great venue at the Loews hotel in midtown Atlanta. The conference center at the Loews is on the 14th floor and has floor to ceiling windows with amazing views of Atlanta which will make for a really nice event.

As per usual, we’re holding the Healthcare IT Marketing and PR Conference about a month after HIMSS on April 6-8, 2016.

If you have some expertise in healthcare marketing and/or PR, then the call for speakers is open for the event as well. We always get a lot of great submissions, but we particularly love those who provide some real life case studies of their experience marketing to healthcare and those that think outside the box in how and what they present. We’re always trying to implement new ways to create unique conference engagement.

We’ve already gotten a lot of support from sponsors for the event, but there is still room for more if you offer something valuable for healthcare IT marketing and PR professionals. You can check out the HITMC sponsorship options if you’re interested in the options we have available.

The early bird registration for the Healthcare IT Marketing and PR Conference will save you $500 if you register between now and November 30th. Plus, since you’re a reader of a Healthcare Scene blog, you can get an additional $100 off by using the promo code: HITRocks when registering for the conference.

We’re excited to see many of you at HITMC 2016, but if we don’t see you there we hope to see you at one of the other healthcare IT events we attend.

The Magic of Community

Posted on May 9, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Today was the final day of the Healthcare IT Marketing and PR Conference (HITMC) which I organize. The event is a lot of work, but the community that it’s created is absolutely golden. I really happened upon a unique community that had never been brought together before. Before this conference, healthcare marketing and PR professionals really didn’t have a place to go and learn and connect with people doing the same work they do. As Brian Mack mentioned at the end of the conference “This is the first conference where I didn’t have to explain to people what I did for work.” Someone else commented on how every person they talked to at the conference was someone who spoke their same language.

There’s really something magical about growing a community of like minded individuals. There’s value in expanding your horizons and hearing people from outside of your niche as well. Both can be valuable, but when you’re dealing with challenging problems, it’s great to be able to work with people who have seen those challenges before. That’s something that’s really hard to replace and is golden when you find it.

I think that’s why in healthcare websites like PatientsLikeMe have been so successful. Last year one of the HITMC attendees described his experience like “finally finding his tribe.” Patients have that same need. For example, my wife has hashimoto’s and whenever she meets someone who has the same issue, there’s an instant bond of shared experience. It’s a beautiful thing.

What’s going to be interesting as healthcare evolves is what new online healthcare communities will come to be. Will hospitals create communities for their patients? Will primary care doctors in an area create a community of users interested in being healthy? Will an ACO require these types of healthy communities?

Don’t underestimate the power of bringing together people facing similar challenges. There’s a magic in community that’s really special. Back to the HITMC community, I feel lucky to be part of such a caring group of individuals who really want to improve healthcare.

The Power of Twitter Chats – Community

Posted on April 21, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve long been a fan of Twitter chats. There’s something great about a group of people coming together regularly to discuss a certain topic. The discussion can be really interesting and insightful. Many people will follow a Twitter chat and learn about a topic they are learning about, but not participate. However, the biggest value for me from participating in Twitter chats is the relationships that are built during the chat.

Mandi Bishop tweeted something at said at HIMSS15:

Considering it’s been retweeted and favorited like crazy, the message has really resonated on social media. Twitter chats are the perfect opportunity to interact with other humans. It’s the quintessential act of being human. Yes, that means that some people will fight over a topic, some people will have good behavior, some people will have bad behavior, some people will go off topic and start talking about hoping on a boat for a vacation, etc. While not all of these things are favorable, it gives a great glimpse into the humanity of a Twitter account. That bonds people in some of the same ways that bonding with someone in person can do.

What comes from all of these human connections is the growth of a community of people interested in a similar topic area. Notice that I said they were interested in a certain topic area and not necessarily that it was a monolithic group of people with the same interests. In fact, every Twitter chat I’ve been in has an amazingly diverse group of participants. No one really knows if you have 10 followers or 33,000 followers. They judge you on the content of your tweet and not your follower count in a Twitter chat.

I’ve seen this first hand as I’ve put together the #HITMC (Healthcare IT Marketing Community) chats. The community that’s come together around these chats has been phenomenal. I think we might have gone a little fast for the community hosting the chat every other week, but we’ll remedy that soon when we move to a monthly #HITMC chat. Regardless, it’s been a fantastic way to bring together the healthcare IT marketing and PR community. It’s become sort of a rallying space for people to share their ideas, learn from their colleagues, and meet new and interesting people. That’s powerful.

I’ve seen the same thing happen in participation in the #KareoChat and #InfoTalk Twitter chats. A community really comes together in a well hosted Twitter chat. One part education and one part meeting really smart people.

I’m not suggesting that Twitter chats are the solution to all your marketing challenges. In fact, in some places, it might not be the answer. However, I’m always amazed at the power of a great Twitter chat to bring together a community of people around an important topic.

Of course, if you don’t have the energy or reach to start your own Twitter chat, you can always piggy back other popular Twitter chats: #HITsm, #hcsm, or #hcldr to name a few.

HIMSS15 Social Media and Influencer Thoughts

Posted on April 15, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I think this has been the case the past couple years. The Tuesday of HIMSS seems to always be my day of social media. This year was no different. This was highlighted by a meetup that Shahid Shah and myself did at the HIMSS spot. At first I wasn’t sure if anyone would show for the event. Luckily, 1-2 people were there early and so at least we wouldn’t be talking to ourselves. In fact, Shahid asked for those that weren’t there for the meetup to free up the seats for those that were there for it. Luckily, when I wasn’t watching a whole bunch of people showed up and the event was standing room only. I guess Shahid can really draw a crowd.

What was impressive was the mix of the audience. There was a large group of some of the most influential people in social media (I won’t name names since there were too many and I’ll forget someone), along with a number of newer people. I love that mix and particularly love the new people that are still finding their way. Sometimes they seem a bit like dear in the headlights. That’s ok. That’s part of the fun of learning.

What’s clear to me is that social influencing as really matured for many people, but there are still a lot of people that are trying to figure it out. It’s amazing to see the difference. I’ll be interested to watch this evolve. I still see so much opportunity with it and many aren’t taking advantage of it.

Then, my night was capped off with the New Media Meetup at HIMSS15. This is the 6th year I’ve hosted this event and it seems to get better each year. I’m always humbled by the list of people that register to attend. Plus, I’m extremely appreciative of Stericycle and Patient Prompt that basically through a big party for all these amazing people. It’s always amazing to see the broad spectrum of people that attend and how down to earth they are even given many of their significant social influence. Plus, what an amazing preview for the Healthcare IT Marketing and PR Conference.

I didn’t go into many details on what was at the session or who attending the New Media Meetup, but you can get a lot of that information by checking out the #HITMC hashtag. Thanks to all of my new and old social media friends that made today special. I keep learning from you.

I’ll leave this with just one insight that really hit home to me when I shared it in the meetup. Really caring about the people you’re connecting with, the topics you’re sharing and the work you’re doing really comes through in social media. If you’re faking it, people will usually see that. Plus, really caring about those you connect with on social media and the things you share will change your life in really amazing ways.

Reminds me of the wrestler, Jessie Ventura who became governor of Minnesota. One time I heard him say he didn’t have to have a good memory, because he always said what he thought and never told things that were half true. On social media, if you’re faking it, it makes it hard to remember all the things you’ve faked. If you’re authentic and real, it makes it so much easier.

#HITMC Chat and Health IT Marketing and PR Conference Early Bird Registration Ends

Posted on January 27, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Today we held the first ever #HITMC (Healthcare IT Marketing and PR Community) Twitter chat. The turnout for the chat was amazing and it was so active I don’t think anyone could keep up. That’s pretty amazing for a first time chat. In case you missed it and are interested in health IT marketing and PR, here’s my tweet that links to the transcript:

I’m particularly interested to look back at the answer to question 3 on the chat which talks about the tools that people use to make their lives easier.

Here’s a look at the stats for the first HITMC chat:

All of this tells me that I should have started this twitter chat sooner. It’s amazing how a Twitter chat can really bring a community together. Plus, it always leads to interesting new connections that wouldn’t have happened otherwise. Tomorrow I’ll be participating in another new Twitter chat that’s focused on Health Information Governance. If that topic interests you, be sure to join us on #InfoTalk at Noon ET on January 28th.

We’re also 5 days away from the end of Early Bird Registration for the Health IT Marketing and PR Conference. Register now and save $500 off the registration price. Plus, as a reader of EMR and HIPAA, use the promo code “emrandhipaa” and you’ll save an extra $100. We’ve just started uploaded the speaker profiles for those who will be speaking at the event. It’s going to be a fantastic 2+ days of the best in healthcare IT marketing and PR. I can’t wait!

For those not interested in the above topics. Tomorrow we’ll be back with our regularly scheduled programming.