Welcome to EMR and HIPAA

Well, my prediction that Eric Schmidt would announce Google Health at the HIMSS08 conference were pretty close. From what I’ve read so far, that’s all he really talked about. I’m still waiting to see my contact that was able to attend HIMSS to see his thoughts on what was said. Sounds like he mostly reiterated what we already knew. A few interesting points:

-Google Health will not contain ads (although I bet that won’t stop them from using the information to target the ads it shows you other places)
-Eric Schmidt repeatedly said no data would be shared without the consumer’s consent (unless of course some hacker finds a way around Google’s security measures)
-1,370 volunteers at the Cleveland Clinic are beta testing the application
-Portability is the key (we heard that this was a form of CCR, but if it requires consent are people going to go to the effort to make it portable?)

Despite certain privacy questions and fears around Google Health I think that Eric Schmidt made a very good point about the way Google will protect your information from legal cases when he said:

“In the Google implementation, your personal health information will not be given to anyone without their explicit permission, which is not true completely for HIPAA-compliant systems. If we get a subpoena, we always check our judgment as to whether the subpoena is narrow enough. If we think it’s a fishing expedition, we will fight it in court. That has worked well for us so far.”

The battle of PHRs by Google Health and Microsoft HealthVault have begun. While I love to see the big players participating in healthcare, I’m not sure they’ve figured out the right motivational drivers that will make this a smashing success. It wouldn’t surprise me if in a few years we hear stories about a life being saved because of proper information and how even one saved life is worth it.

The biggest disappointment: No announcement about when we can get in and try it out ourselves.

UPDATE: Techcrunch think that whoever cracks the healthcare nut will have a huge new market. I don’t see it ever cracking. Marissa Mayer talks about Google Health on the Official Google Blog.

The AP had a story today that told about a pilot project using a Cleveland Hospital to test out the anticipated Google Health. Here’s an excerpt from the story:

The pilot project announced Thursday will involve 1,500 to 10,000 patients at the Cleveland Clinic who volunteered to an electronic transfer of their personal health records so they can be retrieved through Google’s new service, which won’t be open to the general public.

I’ve covered Google Health a number of times on this blog and I still wonder what Eric Schmidt is going to say at HIMSS next week. I can’t imagine him not speaking about Google Health at that time. The question is how much will he actually say.

Many people are afraid of what it means for Google to have our Health information. It looks like they won’t have to comply with HIPAA requirements at all. Other people are scared that Google Health will just help Google to offer targeted Viagra (or other drug) ads.

I’m not personally as concerned as most people with Google having health information. However, it is definitely something we’ll have to watch and see how the public accepts it. The AP article described the type of content Google Health will contain:

Each health profile, including information about prescriptions, allergies and medical histories, will be protected by a password that’s also required to use other Google services such as e-mail and personalized search tools.

Too bad most doctors don’t care about Google Health and will probably never use it.

Today I was preparing a proposal to have my work send me to the HIMSS 08 conference. As part of that proposal I used the list of Keynote Speakers as a little justification as to why this conference would be incredibly interesting and useful for my job.

As I looked over the list I was impressed to see that Eric Schmidt is doing a keynote at HIMSS. Then it dawned on me that HIMSS would be the perfect place to announce Google’s launch into the healthcare industry with Google Health. We know it’s coming or why else would they have put up a Google Health beta page and then taken it down.

Anyone have any inside information that this is the case? If it is, then I’m even more interested in being there to hear the announcement.

If I’m able to make it, then I’ll have plenty to do. I’ll have some great meet ups with many people from the EMR Update forums. I’m sure there will be a meet up of Healthcare IT bloggers like there has been at past HIMSS conferences. I can’t find the link now, but I’m sure I’ll find it if I go. I’ll also be certain to catch up with Naveen and the team at DoctorsPartner. I also told Nick from EMR Update that I’d bring my eee with its built in video camera and make sure to capture some interviews with some people. That would be pretty fun.

Anyone else planning to go to the HIMSS conference?

UPDATE: Neil Versel blogged the following info about Eric Schmidt at HIMSS

As for Google, CEO Eric Schmidt is delivering a keynote at next week’s HIMSS conference, and actually is holding a 30-minute press conference afterwards. The Internet search giant also is throwing a cocktail party next Tuesday, with the theme, “Home is Where the Heart Is.” The invite says, “Come meet the health team at Google and learn more about what we’re working on.” About all I expect to learn from the secretive company is who actually works for Google (I know a couple of people already) and whether the bartender can mix a dry vodka martini.