Free EMR Newsletter Want to receive the latest news on EMR, Meaningful Use, ARRA and Healthcare IT sent straight to your email? Join thousands of healthcare pros who subscribe to EMR and HIPAA for FREE!!

EMR Vendor Advertising

Posted on June 29, 2009 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

A couple weeks ago I attended the HIMSS virtual conference. I must admit that I mostly wanted to attend to interact with people. One of the more interesting things I found while interacting with some of the vendors was the price that the various vendors paid to be able to exhibit at the HIMSS virtual conference. I should have known the price would be high, but it was quite astonishing to me.

With one vendor in particular we talked about the price they paid and my quick back of the paper calculation showed that for the same price of having a “second floor” exhibit at the HIMSS virtual conference that vendor could advertise on EMR and HIPAA for about three years. That’s right. 2 days at a virtual conference or 3 years on a website targeted to EMR.

Virtual Booth at HIMSS = 5 Million+ Targeted Ad Impressions

Yes, this post is kind of a way to talk about advertising on EMR and HIPAA. However, I think it also gives some interesting perspective for EMR and EHR vendors that are trying to market their product. Certainly there are lots of channels that could be used, but I think advertising on this site is one of them.

I must admit that the pricing HIMSS is charging has made me think about what I charge for advertising on EMR and HIPAA. However, I don’t see me drastically changing my prices. My goal with advertisers has always been to try and provide them value for the dollars their spending. I figure if I do that, then they’ll keep renewing and life will be good. Luckily, they have been renewing and life is good.

Now I just wonder how many years of advertising an EMR vendor would get compared to the cost of a booth at the HIMSS annual conference. Reminds me of the open source EMR Medsphere Bus picture from HIMSS next to the Cerner Semi Truck.

Virtual Healthcare IT Conference by HIMSS

Posted on November 17, 2008 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One night this week I decided to take a look at some of the various research, conferences, etc that were being done by HIMSS. While visiting their site I came across an HIMSS virtual conference. You can imagine my intrigue since I’ve wanted to attend the HIMSS annual conference for a while and just haven’t been able to manage the scheduling or expense for the conference. That’s the great part of the HIMSS virtual conference: it’s free and I can watch it from the comfort of my office.

Don’t get me wrong, there are definitely some drawbacks to an online conference. There is something nice about seeing someone face to face and experiencing a live demo of a product. Not to mention the free conference giveaways and free dinners with vendors. However, there are also some great advantages to a completely virtual conference also. Take for example, the networking with colleagues. I think almost all of us are familiar with the feeling that we should be networking with those around us. Yet, there’s kind of this uncomfortable feeling of how to start a conversation with those around you. One nice thing about the internet is that it helps to take down those barriers and allows people to feel more comfortable interacting. It’s worked really well for guys meeting girls online and so I don’t see why a virtual conference couldn’t offer the same benefits to its attendees.

I applaud HIMSS for this move into the virtual conference world. I’m excited to see how it plays out this Wednesday, November 19th and Thursday, November 20th. There are a number of HIT sessions that look interesting along with some EHR, e-prescribing and even an opening keynote about healthcare and politics. You can see the full list of sessions here. I’d like to see a broader range of sessions and a larger “vendor floor” (albeit virtual), but for a first offering I think that HIMSS has done a great job.

I have a meeting here and there throughout the virtual conference that I have to attend, but I’m sure I’ll be active in the conference chat rooms when I am attending. Also, I’ll be posting updates to my Twitter account if you want to follow me there. You can also follow HIMSS on twitter now too.

Here’s a link to register for the HIMSS virtual conference. If you’re planning on attending also, let me know. I’d love to see what other bloggers plan on attending.