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Patient Engagement Platforms Are 2017’s Sexiest Tech

Posted on January 3, 2017 I Written By

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she’s served as editor in chief of several healthcare B2B sites.

Over the last few months, I’ve become convinced that the predictable star of 2017 — population health management — isn’t going to be as hot as people think.

Instead, I’d argue that the trend to watch is the emergence of new technologies that guide, reach out to and engage with patients at key moments in their care process. We’re at the start of a period of spectacular growth for patient engagement platforms, with one analyst firm predicting that the global market for these solutions will hit $34.94 billion by 2023.

We all seem to agree already that we need to foster patient engagement if we want to meet population health goals. But until recently, most of the approaches I’ve seen put in place are manual, laborious and resource-intensive. Yes, the patient portal is an exception to that rule – and seems to help patients and clinicians connect – but there’s only so much you can do with a portal interface. We need more powerful, flexible solutions if we hope to make a dent in the patient engagement problem.

In the coming year, I think we’ll see a growing number of providers adopt technology that helps them interact and engage with patients more effectively. I’m talking about initiatives like the rollout of technology by vendor HealthGrid at ColumbiaDoctors, a large multispecialty group affiliated with Columbia University Medical Center, which was announced last month.

While I haven’t used the technology first hand, it seems to offer the right functions, all available via mobile phone. These include pre- and post-visit communications, access to care information and a clinically-based rules engine which drives outreach regarding appointments, educations, medications and screening. That being said, HealthGrid definitely has some powerful competitors coming at the same problem, including the Salesforce.com Health Cloud.

Truth be told, it was probably inevitable that vendors would turn up to automate key patient outreach efforts. After all, unless providers boost their ability to target patients’ individual needs – ideally, without hiring lots of costly human care managers – they aren’t likely to do well under value-based payment schemes. One-off experiments with mobile apps or one-by-one interventions by nurse care coordinators simply don’t scale.

Of course, these technologies are probably pretty expensive right now – as new tech in an emerging market usually is — which will probably slow adoption somewhat. I admit that when I did a Google search on “patient engagement solutions,” I ran into a vendor touting a $399 a month option for doctors, which isn’t too bad if it can actually deliver. But enterprise solutions are likely to be a big investment, and also, call for a good deal of integration work. After all, if nothing else, health systems will want to connect patient engagement software to their back-office systems and EMR, at minimum, which is no joke.

Still, to my mind there’s little question that patient engagement technologies are going to be the sexiest health IT niche to watch in 2017, one which will generate major buzz in healthcare boardrooms across the country. Whether you invest or not, definitely watch this space.

Columbia-Affiliated Physician Group Plans Rollout Of Mobile Engagement Platform

Posted on December 15, 2016 I Written By

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she’s served as editor in chief of several healthcare B2B sites.

A massive multispecialty medical practice associated with Columbia University has decided to implement a mobile patient engagement platform, as part of a larger strategy aimed at boosting patient satisfaction and ease of access to care.

The vendor behind the technology, HealthGrid, describes its platform as offering the physicians the ability to “provide actionable care coordination, access to critical health information and to enable [patient] self-care management.” HealthGrid also says that its platform will help the group comply with the requirements of Meaningful Use and MIPS.

The group, ColumbiaDoctors, includes more than 1,700 physicians, surgeons, dentists and nurses, and offers more than 230 specialty and subspecialty areas of care. All of the group’s clinicians are affiliated with New York-Presbyterian hospital and serve as faculty at Columbia University Medical Center.

The group is investing heavily in making its services more accessible and patient-friendly. In April, for example, ColumbiaDoctors agreed to roll out the DocASAP platform, which is designed to offer patients advanced online scheduling capabilities, including features allowing patients to find and book patients via mobile and desktop channels, tools helping patients find the best provider for their needs and analytics tools for business process improvement.

HealthGrid, for its part, describes itself as a CRM platform whose goal is to “meet patients where they are.” The vendor has developed a rules engine, based on clinical protocols, that connects with patients at key points in the care process. This includes reaching out to patients regarding needed appointments, education, medications and screening, both before and after they get care. The system also allows patients to pay their co-pays via mobile channels.

Its other features include automated mobile check-in – with demographic information auto-populated from the EMR – which patients can update from their mobile phones. The platform allows patients to read, update and sign off on forms such as HIPAA documentation and health information using any device.

While I’d never heard of HealthGrid before, it sounds like it has all the right ideas in place for consumer engagement. Clearly it impressed ColumbiaDoctors, which must be spending a fair amount on its latest addition. I’m sure the group’s leaders feel that if it increases patient alignment with treatment goals and improves the condition of the population it serves, they’ll come out ahead.

But the truth is, I don’t think anyone knows yet whether health organizations can meet big population health goals by interacting more with patients or spending more time in dusty back rooms fussing over big data analytics. To be sure, if you have enough money to spend they can both reach out directly to patients and invest heavily in next-generation big data infrastructure. However, my instinct is that very few institutions can focus on both simultaneously.

Without a doubt, sophisticated health IT leaders know that it pays to take smart chances, and ColumbiaDoctors is probably wise to pick its spot rather than play catch-up. Still, it’s a big risk as well. I’ll be most eager to see whether tools like HealthGrid actually impact patients enough to be worth the expense.