Free EMR Newsletter Want to receive the latest news on EMR, Meaningful Use, ARRA and Healthcare IT sent straight to your email? Join thousands of healthcare pros who subscribe to EMR and HIPAA for FREE!!

Healthcare IT Marketing Is Needed – #HITMC

Posted on April 7, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The past 3 days, I’ve been deep in the thralls of the Healthcare IT Marketing and PR Conference (HITMC). It brings together a few hundred of the leading healthcare IT marketing and PR professionals. This year we have quite a few healthcare (not IT) marketing and PR professionals as well. I think at HITMC 2018 we’re going to have to expand the conference to include all healthcare marketers as well. Regardless, I’m extremely proud of being part of such a great community.

Yes, I said community, because that’s what HITMC really is…it’s a community of healthcare IT marketing and PR professionals. It’s something special and I think those in attendance at the conference feel it when they attend the event. Those who attend, care for each other and want to see the rest of the community be successful. At this year’s event we’ve also incorporated a number of outside perspectives to try and make sure we’re not just an echo chamber of the same people saying the same things. That’s a challenge that we’ll continue to battle.

What’s been amazing to me about this community is how much they want to improve healthcare. Certainly there are a few outliers that are only in this for the money. However, the large majority of marketing and PR professionals do the work they do because they believe they can impact healthcare in a good way. They believe that the products and services their company offers can make healthcare better. That’s a powerful idea and I assure you that most of them have this as their goal. They could probably make more money pedaling nail polish or other consumer product, but they chose healthcare because of the unique mission healthcare offers.

At last year’s event I had this epiphany when I realized that the work we do with the Healthcare IT Marketing and PR community is important not just for the individuals who attend the conference and not for the companies whom they represent, but for healthcare as a whole. Many of the marketing and PR professionals in the HITMC community work for companies that can make healthcare better. Many doctors, nurses, front desk staff, etc are suffering needlessly because they don’t know that there’s a solution to their problems out there. That’s where marketing and PR professionals come in. If they’re not doing their job, then many people suffer in ignorance.

As I mentioned, there are some rotten apples out there that are only in it for the money. They aren’t trying to market something of value, they’re just trying to line the coffers of their company. However, my experience is that these people are more the exception than the rule.

This conference is exhausting to organize. Especially for my wife who bears the largest burden as I’m busy working on the conference. However, when I think about the importance of the work we do, it makes me proud to be a small part of the extraordinary HITMC (Health IT Marketing and PR Community).

The 3rd Annual Health IT Marketing and PR Conference (#HITMC)

Posted on September 25, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We take a short break from our regularly scheduled programming to talk about the announcement of the 3rd Annual Health IT Marketing and PR Conference. For those not familiar with the event, it brings together the leading marketing and PR professionals working in healthcare. It’s an extraordinary group of people even if I’m quite biased since I organize the conference.

My own bias aside, each year I’m amazed at the community that’s formed around the Health IT Marketing and PR Conference. It’s a really unique event since there’s no other place for health IT marketing and PR professionals to get together and talk about the unique challenges of marketing to healthcare.

This year we decided to move the conference out of Las Vegas to Atlanta. It made sense to try an east coast location in 2016 since HIMSS and ANI are both in Las Vegas next year. We’ve got a great venue at the Loews hotel in midtown Atlanta. The conference center at the Loews is on the 14th floor and has floor to ceiling windows with amazing views of Atlanta which will make for a really nice event.

As per usual, we’re holding the Healthcare IT Marketing and PR Conference about a month after HIMSS on April 6-8, 2016.

If you have some expertise in healthcare marketing and/or PR, then the call for speakers is open for the event as well. We always get a lot of great submissions, but we particularly love those who provide some real life case studies of their experience marketing to healthcare and those that think outside the box in how and what they present. We’re always trying to implement new ways to create unique conference engagement.

We’ve already gotten a lot of support from sponsors for the event, but there is still room for more if you offer something valuable for healthcare IT marketing and PR professionals. You can check out the HITMC sponsorship options if you’re interested in the options we have available.

The early bird registration for the Healthcare IT Marketing and PR Conference will save you $500 if you register between now and November 30th. Plus, since you’re a reader of a Healthcare Scene blog, you can get an additional $100 off by using the promo code: HITRocks when registering for the conference.

We’re excited to see many of you at HITMC 2016, but if we don’t see you there we hope to see you at one of the other healthcare IT events we attend.

#HITMC Chat and Health IT Marketing and PR Conference Early Bird Registration Ends

Posted on January 27, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Today we held the first ever #HITMC (Healthcare IT Marketing and PR Community) Twitter chat. The turnout for the chat was amazing and it was so active I don’t think anyone could keep up. That’s pretty amazing for a first time chat. In case you missed it and are interested in health IT marketing and PR, here’s my tweet that links to the transcript:

I’m particularly interested to look back at the answer to question 3 on the chat which talks about the tools that people use to make their lives easier.

Here’s a look at the stats for the first HITMC chat:

All of this tells me that I should have started this twitter chat sooner. It’s amazing how a Twitter chat can really bring a community together. Plus, it always leads to interesting new connections that wouldn’t have happened otherwise. Tomorrow I’ll be participating in another new Twitter chat that’s focused on Health Information Governance. If that topic interests you, be sure to join us on #InfoTalk at Noon ET on January 28th.

We’re also 5 days away from the end of Early Bird Registration for the Health IT Marketing and PR Conference. Register now and save $500 off the registration price. Plus, as a reader of EMR and HIPAA, use the promo code “emrandhipaa” and you’ll save an extra $100. We’ve just started uploaded the speaker profiles for those who will be speaking at the event. It’s going to be a fantastic 2+ days of the best in healthcare IT marketing and PR. I can’t wait!

For those not interested in the above topics. Tomorrow we’ll be back with our regularly scheduled programming.