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A Thankful Look at Healthcare Scene

Posted on November 22, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve been recently working on the Healthcare Scene media kit (still being edited as we speak) and a presentation that illustrates the influence of Healthcare Scene. As part of that slide deck I gathered the numbers for this slide:

healthcare-scene-overview

As I look at any of these numbers, I have to admit that it’s really hard for me to comprehend any of them. We’re approaching the 11th anniversary of Healthcare Scene and it’s really hard for me to imagine how far we’ve come since that weekend I got bored and started blogging about EMR.

This week of gratitude, I’m particularly grateful for those people who trust Healthcare Scene for their daily cup of what’s interesting in healthcare IT. Amidst all the noise that exists in this world, it’s quite humbling to think that so many people look to this network of blogs to stay informed.

Just as humbling is the hundreds of companies that have sponsored the work we do at Healthcare Scene. What’s best is that most of our sponsors started out as readers. It’s gratifying to know that they valued the work we do enough to support our sites. A big thanks to our current crop of sponsors: The Breakaway Group, Stericycle Communications Solutions, HIPAA One, Kareo, Iron Mountain, Intel Health, Samsung, HIM on Call, Central Learning, Greythorn, Innovative Consulting Group, Cumberland Consulting Group, EMR Staffing Partners, UCSD Master in Health Informatics (Online)Galen Healthcare Solutions, and 4MedApproved. As sponsors, I’ve gotten to know each of these organizations quite well and they are all working hard to improve healthcare.

This Thanksgiving Week, I just wanted to take a minute to celebrate and show gratitude to all of you. Thanks for reading. Thanks for commenting. Thanks for sponsoring. Thanks for sharing on social media. Thanks for the private messages and responses. Thanks for the likes and hearts and favorites and retweets. I feel blessed to be part of such an amazing community. I can’t wait to see what happens with healthcare IT over the next decade.

2300 Blog Posts and 11 Million Pageviews Later

Posted on June 29, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

For those that don’t know the history of EMR and HIPAA, I wrote the first post on EMR and HIPAA back on December 11, 2005. It’s fun to read that first post. Short and sweet. I hit some high level points which amazingly still represent my desires 10 years later. “I will try to incorporate any aspects of EMR and HIPAA because I think best practices across the industry are important to know.” – I still try to incorporate any aspect of healthcare IT. Lately I’ve been writing even more about the business of medicine, but I still try and find best practices.

In my original post I invited people to participate in the conversation. I still desire this greatly, but I’ve found that much of the conversation has moved to social media versus the blog comment section. Plus, as I’ve refined my blogging skill, it avoids many comment threads. In the beginning I wasn’t as skilled and so there was a lot of opportunity to correct me which made for great comment threads.

The last line of that original post really expressed my understanding of EHR at the time: “This is my best knowledge from my research and is not guaranteed in anyway.” Pretty funny that I thought to put in a disclaimer from the start. When I started I knew so little. It’s amazing how much you can learn over 10 years. Yet, I’m still learning.

5 months into my EMR and HIPAA blogging journey I celebrated reaching 30,000 visitors to my blog. I was amazed by my achievement. Little did I know that less than 10 years later I’d be celebrating 2300 blog posts and 11 million pageviews. For some perspective, we celebrated 3 million pageviews in August 2010 and then last Valentine’s day we celebrated 9 million pageviews. I was nostalgic for those posts and still am today.

I’m really not sure how to process 2300 blog posts and 11 million pageviews for one of my Healthcare Scene blogs. I mostly feel to say: Thank you!

I never thought I’d be a full time blogger when I grew up, but I feel lucky to do so. Over the past 5 years as a full time blogger, it’s been amazing to see the blogging business model change. When I started blogging people were happy to buy links from my site (We stay far away from that now). We always have done some pay per click and display advertising and those both still do quite well for us. However, as we’ve matured, we’ve been able to offer a variety of email marketing and sponsored content options which really take healthcare IT marketing to the next level.

With that in mind, I want to take a second to thank those companies who are currently supporting the work we do here at EMR and HIPAA. Without their support, none of this would be possible.

EMR and HIPAA Email Sponsors
DrChrono
Stericycle

EMR and HIPAA Sponsored Content Series
ClinicSpectrum
The Breakaway Group

EMR and HIPAA Display Advertising
Ambir
HIPAA Secure Now
Colocation America
Accountable

What I love about each of these companies is that they are looking to promote their company, but they’re also interested in supporting the work we do here at EMR and HIPAA. Almost all of them are not only sponsors of the site, but also readers of the site as well.

If your company would like to support the work we do here at EMR and HIPAA, we’ve created a new landing page which outlines all of the various healthcare IT marketing and advertising options we offer across the Healthcare Scene network. We’d love to work with you on sharing your message. Just drop us a note on our contact us page.

We’ve got a lot of ideas on how to continue to make what we do here at EMR and HIPAA better. However, what won’t change is our efforts to provide valuable content that helps make our readers’ lives easier.

Healthcare IT Marketing and PR on the Mind

Posted on April 2, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Healthcare IT marketing and PR have been on my mind lately as I’ve been preparing for the Healthcare IT Marketing and PR Conference (HITMC) and for HIMSS. We’ve published the full HITMC program if you haven’t seen it yet. It’s going to be a really amazing 2 days of learning for me and everyone who attends. Hopefully many EMR and HIPAA readers can make it. There’s only 5 days left to register for the event, so do so now if you’d like to attend.

We’ve certainly seen the evolution of marketing here on EMR and HIPAA. At first people mostly wanted to buy a link to their site from us since we were on the first page of Google for the term “EMR”. (Side note: Don’t buy links. That’s a bad strategy today.) Then, we started doing banner ads and those have always performed really well for our advertisers since we have such a targeted, niche audience. Recently we’ve been expanding our email marketing, event marketing and sponsored content packages. They’ve really become fully integrated marketing packages that touch on email, social media, blogs, and display advertising. It’s exciting what we’re able to deliver sponsors of our site.

10 years later it’s amazing to think back on the 2239 posts we’ve published, the 9743 comments that readers have contributed and the 10,689,418 pageviews for EMR and HIPAA. I wonder how many emails we’ve sent out with our content over the years, but I don’t have a good way to track it. Just last year I estimate that this blog has sent out 1.25 million emails. Wow! Thanks to all of you who read and contribute.

Every 6 months or so I like to highlight the companies who support the work we do here at EMR and HIPAA. Without them, I wouldn’t be able to be a full time blogger and provide you the content I do. Take a second to look through the list and see if one of them might be able to help you solve a problem you’re working on in your job.

Vocera – Vocera is an interesting story for me, since they acquired a secure messaging company I advised (docBeat). Since that acquisition, I’ve been lucky to advise them on some marketing and they’ve also been sponsoring a number of Healthcare Scene email campaigns. They offer a pretty compelling set of secure, real-time communication solutions for healthcare. Plus, they have a good announcement coming out at HIMSS that I think will set them apart from the other secure messaging solutions out there. Although, I’m not allowed to talk about the announcement yet. You can see Vocera’s HIMSS 2015 plans if you want to meet with them in person and learn about the announcement.

Iron Mountain – It was fun working with Iron Mountain on their Healthcare Information Governance Predictions and Perspectives series. You can find all the entries in that series here and my entry here. Plus, I was able to participate in their #InfoTalk Twitter chat which was really well done as well. I hope they continue the discussion, because it’s an important one.

ClinicSpectrum – Regular readers should be familiar with ClinicSpectrum. They’ve been contributing some great content in our Cost Effective Healthcare Workflow Series. I love how they’re interested in taking the discussion beyond just EHR and meaningful use into how a practice or hospital can optimize their use of technology. Plus, they’re really passionate about the hybrid workflow which mixes technology and people to find the optimal solution. We need more of this optimization in healthcare.

The Breakaway Group (A Xerox Company) – You’ll also likely be familiar with The Breakaway Group and their Breakaway Thinking Series. I’ve always loved the researched based perspective that they provide to the challenges that face healthcare IT. Plus, they offer some unique perspectives on training and learning in healthcare. One of the biggest challenges with any healthcare IT implementation is getting the training right. The Breakaway Group is dead set on solving that problem.

Ambir – Ambir’s been supporting the work we do here since January of 2010. Amazing that they’ve been with us for 5 years. I think that was before I even quit my day job. Most people know them as a scanner company, but word on the street is that at HIMSS 2015 they’ll be announcing a new tablet based product. I’ve heard the concept and I think it’s a really creative approach to solving healthcare’s workflow challenges.

HIPAA Secure Now! – We’re seeing a big wave of healthcare organizations and business associates finally starting to do something about HIPAA. Much of this has been pushed by meaningful use’s risk assessment requirement, but it’s also been driven by all the breaches. HIPAA Secure Now! is offering our readers Free HIPAA Security Training.

Colocation America – Colocation America has been supporting us for 2 years. It’s no surprise that more and more companies are looking to outsource their hosting to a HIPAA compliant hosting solution. Healthcare companies don’t want to be in the hosting business. They want to be in the healthcare business. So, working with a company like Colocation America for their HIPAA compliant hosting needs just makes sense.

A massive thank you to all the companies that support the work we do. We look forward to seeing many from the EMR and HIPAA community at HIMSS in Chicago and then at the Health IT Marketing and PR conference in Vegas.

Healthcare IT Marketing

Posted on November 20, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m excited to tell you that we’ve officially announced the 2nd Annual Health IT Marketing and PR Conference happening May 7-8, 2015 in Las Vegas. We’ll do a full post in the future describing all the details, or you can check out the HITMC conference website for many of the details as well. It’s going to be the greatest gathering of healthcare marketing and PR executives that’s ever been done. People’s response to the first event has been amazing and I believe what we have planned for the second year will be even better. We hope we’ll see you there.

Here at EMR and HIPAA, we continue to grow and reach amazing new milestones. We just passed 10 Million pageviews on just EMR and HIPAA. We’ve done 2142 blog posts and you’ve contributed 9598 comments during that same time. Plus, I’m really excited that the Healthcare Scene blog network has over 29,500 Healthcare Scene email subscribers. I appreciate every reader that trusts us to provide thought leadership on the healthcare IT industry. We’ll keep doing everything we can to provide you value every day.

As part of our regular content, we’ve been working really hard on a number of amazing sponsored blog post series. They’ve been very well received by readers. I previously highlighted the content series that have been sponsored by Medical Management Corporation of America and The Breakaway Group. I’m sure that many of you have also enjoyed the recently started Cost Effective EHR Workflow Series that’s being sponsored by ClinicSpectrum. I’m looking forward to the amazing content these sponsored series provide readers.

Since our last post recognizing companies who support the work we do, we’ve had all of these great companies renew their sponsorships:
Ambir – Advertising since 1/2010
Cerner – Advertising since 9/2011
Canon – Advertising since 10/2012
gMed – Advertising since 8/2013
Colocation America – Advertising since 10/2013
Modernizing Medicine – Advertising since 1/2014

I’m extremely proud of those advertisers who’ve supported us for such a long time. Hard for me to believe that Ambir, for example, is about to reach their 5 year mark advertising on EMR and HIPAA.

A big thanks also goes out to our new sponsors. If you enjoy the content we create, take a minute to check out these companies and see if they can help you in your business:

HIPAA Secure Now! – I’ve written regularly about the need to do a proper HIPAA Risk Assessment in order to avoid any HIPAA penalties and to meet the meaningful use requirements. While you can do the HIPAA risk assessment in house, there’s some real value in having someone outside your organization being the one doing the HIPAA Risk Assessment. Avoids a conflict of interest. If you’re looking for someone to help you with your MU risk assessment, check out what HIPAA Secure Now has to offer.

Blue Horseshoe Network – I think their ad says it all. “Just Call Justina” if you need support for your EHR Go-Live, EHR Training or EHR optimization support. I’ve had a chance to interact with Justina myself and she’s got a lot of energy and passion for the work she does. Check out what Justina and Blue Horseshoe Network can do to help you in your EHR efforts.

Canon – You’ll see that Canon was listed in our renewing advertisers, but I wanted to highlight them here as well since they just started a big email sponsorship campaign with us. Canon is doing a lot of work to bring their fully integrated scanning solutions to healthcare organizations. We appreciate their support of our site and now our email lists as well.

You can get more details on how to get your company added to this list of EMR and HIPAA supporters. Just drop us a note on our contact us page. We’re happy to talk with you and your company about our sponsored content, display ads, email marketing, and webinar options. I think you’ll be impressed by the fully integrated email, SEO, display, and social marketing campaigns we provide.