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Healthcare IT Marketing

Posted on May 22, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m often surprised by people’s reaction when I say that I’m a blogger. Most then believe that it must be a part time thing that I do for fun at nights. While it started that way, blogging is my full time job. If it weren’t for a large number of companies who’ve supported my work over the years, I’d probably have one blog that I’d post to a couple times a month. I can’t say how much these companies support means to me.

As my blogs have grown and the industry has changed (when I started people didn’t even know what a blog was), I’ve been working to evolve with the industry. While display advertising still does quite well for me and my advertisers, there are a number of shifts happening in healthcare marketing. That’s why I launched Influential Networks, an EHR Job board, EMR and EHR whitepapers, email blasts, and a number of other projects I’m still working to officially launch like my EHR and Health IT video series.

There’s a lot happening when it comes to healthcare marketing, and next week as part of my EHR and Health IT interview series, I’m going to be doing an interview with Don Seamons from Lumeno Marketing and Shahid Shah from Influential Networks. More details on that to come, but it should be a really interesting conversation on the changing healthcare marketing landscape.

With everything I do, my goal is to provide value to everyone involved. For example, those reading the site get value from the free content that’s available to them and also get introduced to companies they may not have known about otherwise. Those companies that advertise benefit from exposure to people reading the content we create. I don’t always nail this perfectly, but I’m sincere in my efforts to provide value all around. Plus, whenever there’s a financial interest involved in something I’m doing, I try to make that clear to the reader. That way everyone knows any bias I may have and can make their own judgement on the content I provide.

With all of this in mind, I want to take a second recognize the new and renewing EMR & HIPAA advertisers.

ZH Healthcare – As most of you know, my blog run on the backs of many open source software products. So, I’m really glad to have an open source EMR company supporting EMR and HIPAA. ZH Healthcare is built on the back of the most successful ambulatory EHR software to date, OpenEMR. If you want the flexibility of an open source EHR, check them out.

Caristix – I love the tagline from their ad, “HL7 interfacing 50% faster.” I think that pretty much describes what Caristix offers to those in healthcare IT. HL7 is going to be with us for a long time to come, so every institution and company should know a great HL7 company. Check out Caristix if you’re looking to do some HL7 integrations.

Chetu – Rather than me trying to describe Chetu, check out this interview I did with Craig Schmidt from Chetu. You can see the breadth of experience they have developing software for healthcare. If you’re looking to outsource some IT development work, check out Chetu.

Renewing Advertisers
The heart and soul of our support is in our renewing advertisers. So, a big thanks to all of the companies listed below for renewing their ads with us. It’s great to look over so many of these companies who have been supporting us for so many years. Here’s to many more years working together. If you enjoy what we do here at EMR and HIPAA, check out the advertisers below and see if they offer something you’re looking for.
Ambir – Advertising since 1/2010
Amazing Charts – Advertising since 5/2011
simplifyMD – Advertising since 9/2012
Canon – Advertising since 10/2012

A number of other exciting things coming in the future. Thanks to all the readers and supporters of EMR and HIPAA.

EMR and EHR Ads

Posted on January 31, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It seems fitting on Super Bowl week to take a second and look at the advertisers that make what we do here at EMR and HIPAA possible. None of their ads cost $1-2 million like the Super Bowl ads, but if you’re looking for some great Healthcare IT and EHR products then you’ve come to the right place. If you like what we do here at EMR and HIPAA, then take a minute and see the advertisers who like what we do as well.

Also, I have a special ad promotion for new advertisers from now through the middle of February. If you’re interested in knowing the details, drop me a note on our Contact Us page.

New EMR and HIPAA Advertisers
Canon – I can’t imagine anyone reading this needs an introduction to Canon. In the Healthcare IT space they offer a suite of scanners, printers and copiers that are found in healthcare organizations across the country. I even have the Canon imageFORMULA DR-C125 in my house and use it regularly. The need for heavy duty scanners in healthcare isn’t going to go away for a long time. I’m glad to have Canon on board as an advertiser.

iPatientCare – EHR vendors always do well as advertisers on EMR and HIPAA and so it’s great to have iPatientCare as a new advertiser. They provide the full suite of EHR, PMS, PHR, HIE, and Mobile that you could need along with all the important EHR and meaningful use certifications. I see that they’re going to be exhibiting at HIMSS at Booth #5519 if you want to check them out at HIMSS. Plus, I love that their website has an image that says they won 9 TEPR Awards. Many of you probably won’t even know what TEPR is since it’s no longer around. However, TEPR was a conference focused exclusively on EHR (although it was probably called EMR back then since it was before EHR became in Vogue). The fact that they won awards at TEPR shows how long iPatientCare’s been doing EHR.

simplifyMD – I first started working with simplifyMD when they graciously sponsored the New Media Meetup at HIMSS 2012 (The 2013 event will be announced shortly, but save Tuesday, March 5th from 6-8 on your calendar). It was a great event and they were a great sponsor. simplifyMD is a certifed EHR vendor that strives to tailor their EHR workflow to the doctor’s current workflow. Something that dotors love to hear and experience from their EHR. They’re a web based EHR. Plus, they recently came out with these great simplifyMD and EHR cartoons. I’m sure I’ll be featuring more of their cartoons in the future.

Returning EMR and HIPAA Advertisers
Sfax – I call Sfax a returning advertiser because they first started advertising on EMR and HIPAA back in December of 2009. So, they supported EMR and HIPAA back when we were just starting to get some traction. After a short hiatus, they’re back as an advertiser. What many don’t realize is that Sfax handles the faxing for a large number of the EHR vendors out there. While I generally avoid faxing as much as possible, sometimes it can’t be avoided and so I’m always grateful I can just send a fax similar to how I send an email using Sfax. Word on the street is that they have the next version of their software coming out soon. I’m excited to check it out.

Mitochon – Similar to Sfax, Mitochon first started advertising on EMR and HIPAA back in Decmber of 2010. After a short break they’re back again as advertisers. I’ve really enjoyed watching Mitochon mature as a Free EHR vendor (They do offer the full suite of free services: PM, EMR, HIE, etc). When Mitochon first started advertising with me, they were a brand new company with a big vision and lots of ideas, but still a lot of work to do. They’ve come a long way since then with their product and their company. One example of that was in their mobile EHR solution that I wrote about previously.

Renewing EMR and HIPAA Advertisers
A big thanks to all these renewing advertisers. It’s beautiful seeing so many of them supporting us for so long.
Practice Fusion – Advertising since April 2010
EMR Consultant – Advertising since July 2009
Amazing Charts – Advertising since May 2010
Cerner – Advertising since September 2011

I’m very appreciative of those advertisers who support the work we do. As I look at the stats for the advertisers, I’m really happy that we’re providing real value to their companies.

Health IT & EMR Advertising

Posted on September 5, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I want to take a minute to say a big Thank You to all the advertisers that support EMR and HIPAA. If you enjoy the content on EMR and HIPAA, then take a minute to look through this list and get an idea of the companies that support what we do.

The following are the new advertisers since I last posted about EMR and HIPAA advertisers, and then the list of renewing advertisers.

New Advertisers
Digital Health Conference – I wrote previously about how much I like the Digital Health Conference in New York City. So, you can imagine I’m happy to have their event advertised on EMR and HIPAA. I hope that I see many of you at the event. It’s a great one and seems to have even gotten better this year.

GE Healthcare – If any of you watched the Olympics, you have certainly seen that GE is doing a lot of work in healthcare. It is kind of cool to think that GE healthcare is advertising in the Olympics and on EMR and HIPAA. Obviously, quite a bit different goals and EMR & HIPAA might be a little more targeted to healthcare IT professionals than the Olympics.

Physia – For those of you who haven’t yet seen me talk about Physia on Twitter, this is a new venture I’m doing with Shahid Shah. Physia does really low cost physician websites. However, that’s just the beginning of what we have in mind. We plan to layer a whole set of services on top of those websites that turn your website from a glorified yellow page ad into an integral part of your office. It’s an exciting project that is going to bring physician websites into the next century.

Renewing Advertisers
Practice Fusion – Advertising since April 2010
SOAPware – Advertising since July 2010
EMR Consultant – Advertising since July 2009
Ambir – Advertising since January 2010
Amazing Charts – Advertising since May 2010
DrFirst – Advertising since January 2012
GE Centricity Business – Advertising since May 2011

I’m very appreciative of those advertisers who support the work we do. As I look at the stats for the advertisers, I’m really happy that we’re providing real value to their company.

Great Period for EMR and HIPAA

Posted on March 14, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I use to do this a lot more when I started blogging, but I’m so busy with all the Healthcare Scene blogs that I don’t do it nearly as much. Although, I think it’s interesting to take a quick look at some of the stats for EMR and HIPAA and also take a minute to recognize the new and renewing advertisers on the site. I hope you’ll indulge me for a minute and you’ll take a look at those companies that support the work I do here on EMR and HIPAA. Most of them are not only sponsors of the site, but also readers. That means a lot to me.

First, let’s take a look at some stats for EMR and HIPAA. This will be the 1,318th post and there have been 6417 comments on those posts. That’s about 5 comments a post which is pretty incredible. According to WP.com stats, we’ve had 5,920,478 pageviews since I started using that stats program in July 2007. Since my first blog post was back in December 2005, that puts us well over 6 million pageviews.

This is astounding to me. I remember when I thought that maybe 1000 pageviews a day was the entire EHR market online. I’m glad I was wrong. Thanks for everyone that’s been reading. In fact, in another milestone, the EMR and HIPAA email subscription just blew by 4000 subscribers (now at 4,079). Considering I mistakenly didn’t start this email list until 2009, I’m happy that 4000 people want a daily email from EMR and HIPAA. Add in the 15,538 twitter followers on @ehrandhit and I’m humbled beyond belief.

Speaking of humbling experiences, this list of new and renewing EMR and HIPAA sponsors is really humbling as well. I’m very appreciative of their support.

New EMR and HIPAA Advertisers
Greenway – I’d been talking with Greenway for about a year about advertising on my network of websites. They might have been a little busy with something called an IPO (GWAY) that slowed the discussion. Now that the IPO is out of the way, we were able to finally finish up the details of Greenway advertising. For those who don’t know Greenway, they provide an integrated EHR and clinical research solution to more than 40,0000 providers in 30 specialties. Greenway has a single-database EHR, PM and interoperability solution called PrimeSUITE®. As one Greenway partner said to me at HIMSS, “Greenway is a good company with good people trying to do good for healthcare.” I can’t say I’ve seen anything to say otherwise.

NoMoreClipboard – The President of NoMoreClipboard, Jeff Donnell, was my first ever meeting at HIMSS. NoMoreClipboard has been doing some really interesting things since then including it’s most recent partnership with iMPak (see my interview with NoMoreClipboard and iMPak). I’d label iMPak as the most creative technology that I found at HIMSS 2012. Once I get a good demo video of the product, I’ll be doing a full post about it. It makes a lot of sense for the iMPak technology to be put together with the NoMoreClipboard technology. I’m looking forward to see what else they do together as well.

Online Tech – I think this is the first time I’ve had a web hosting company advertise on my site. After talking with Online Tech, I think I know why they want to advertise on EMR and HIPAA. Most hosting companies pay lip service to HIPAA, but Online Tech takes it very seriously. While I haven’t done a really deep dive into all the details of their hosting and HIPAA compliance, I could quickly tell how much HIPAA privacy and security was part of their culture. I believe HIPAA compliance is less about perfection and more about intent and effort. I think those who work with Online Tech won’t have to worry as much about being a “Covered Entity with Egg on Their Face.”

Renewing EMR and HIPAA Advertisers
Now to those companies that have renewed their ads on EMR and HIPAA since my last update:
Sequelmed (Advertising Since November 2009)
Ambir (Advertising Since January 2010)
Mitochon (Advertising Since December 2010)
Amazing Charts (Advertising Since May 2011)
Elsevier (Advertising Since September 2011)

As you can see, a number of them have been supporting EMR and HIPAA for a lot of years. I look forward to many more years working together with them.

No doubt this list and the numbers above set a high bar for me which I don’t take lightly. I’m sure I often don’t measure up, but I’ll keep doing what I can to provide value to people. Thanks for reading.

What Keeps EMR and HIPAA Running and New Healthcare Scene Service

Posted on January 12, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m sure that many of you probably don’t know the story and history of EMR and HIPAA. Some day I’ll have to share the entire story, but EMR and HIPAA has been around for about 6 years and about two years ago during a panel at HIMSS I announced that I was going to quit my job and become a full time blogger. I must admit that it is pretty much a dream for me that I’m able to be a full time blogger doing something that I love. A long time ago I chose advertising as my model for making this happen. Thankfully there have been a lot of great companies that have supported me and this blog. Many of them for many years.

As I do every couple months I like to recognize the new EMR and HIPAA advertisers and recognize those advertisers that have renewed their ads. Many of the ad renewals have been doing so for a lot of years. I might have to go back and research how long many of these advertisers have been renewing on EMR and HIPAA and recognize them for this in the future.

Also, we have a NEW service we’re offering, so read to the bottom to learn more.

New EMR and HIPAA Advertisers
Medical Mastermind – I’ve been talking with Medical Mastermind for a while now about advertising, so I’m glad that not only did they decide to advertise on EMR and HIPAA, but they’re advertising across the entire Healthcare Scene blog network. They are offering a special Buy 2 EMR licenses, Get 1 Free offer right now for readers of this blog. One thing I really like about Medical Mastermind is that over the past year or so they’ve come under new management that’s really taking them to the next level as a company. Plus, they have a bunch of clients that have been with them for a long time. It’s always great for a company to have a base of existing users that have been with them for a while.

PTS Consulting Group – PTS Consulting Group is a multi-national consulting group with offices in Boston, New York and London (to name a few). I know a number of the consultants out of Boston and they are some of the most pleasant and professional people you can meet. They have some great war stories and you might remember the meaningful use tool they created. If you’re looking for an EMR consultant, they offer a free phone consultation so you can see if they’re a good fit for your organization. Plus, one of their best resume items is that they’re regular readers of EMR and HIPAA (Sorry, I couldn’t help myself).

Valant Medical Solutions – Valant Medical Solutions offers an EHR focused solely on the mental health profession. No doubt they agree with me that there’s a huge opportunity available to specialty specific EHR software. I think few would argue that the mental health space has unique needs where they can benefit from a specialty specific EHR. Turns out investors seem to agree since Valant Medical recently closed an almost $1 million funding round. This is a good sign for mental health professionals looking for a mental health specific EHR that’s going to be around for a while to come.

Dynamic Vault – One of the things that I think clinics do incredibly poorly is making sure that they have a quality backup of their EHR system. I’ve done a whole series on EHR backups before and I should do it again. Dynamic Vault offers a service to help solve a lot of the EHR backup problems. They handle Access Controls, Audit Controls, Data Integrity and provide a contingency plan. I’d encourage every clinic to evaluate their EHR backup plan and make sure it is sound. Otherwise, you should check out a service like Dynamic Vault.

Renewing EMR and HIPAA Advertisers
Now a big thanks to the following advertisers that have renewed their ad on EMR and HIPAA: Cerner, Practice Fusion, SOAPware, EMR Consultant, and Sequelmed. There are a bunch more in the process of renewing too. Watch for another batch coming soon.

New Healthcare Scene Service
Over time Healthcare Scene has gotten a lot of requests from companies to create content for them. My normal response was that I really didn’t have time to create content for other places. As I’ve grown Healthcare Scene to now something like 10 writers (depending on how you count), I realized that we do have a bunch of talented people who could create content for other companies as well.

With this as inspiration, I got together with one of my writers, Anne Zieger to put together a new Healthcare Scene Content Service. In fact, we already have 3 clients we’re working with now on content creation with more in discussion. While we certainly are great at creating blog posts, Anne Zieger also has years of experience creating whitepapers, case studies, surveys, webinars and other custom content.

Besides our experience in the healthcare and healthcare IT space, our content creation service has the unique ability to also be able to distribute the content that’s created across the Healthcare Scene network. This makes for a really compelling opportunity for companies with a story to get their voice heard.

We’re putting the finishing touches on a PDF describing the various services we can offer and as webpage describing those services as well. Until then, if you’re interested in more details, drop me a line on our Contact Us page and we’ll get right back to you with more details.