Free EMR Newsletter Want to receive the latest news on EMR, Meaningful Use, ARRA and Healthcare IT sent straight to your email? Join thousands of healthcare pros who subscribe to EMR and HIPAA for FREE!!

Digital Strategies for Improving Consumer Experience – #HITsm Chat Topic

Posted on August 29, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 9/1 at Noon ET (9 AM PT). This week’s chat will be hosted by Kyra Hagan (@HIT_Mktg_Maven) from @InfluenceHlth on the topic of “Digital Strategies for Improving Consumer Experience.”

‘Healthcare Consumerism’ is fundamentally changing the entire healthcare delivery system. Accelerated by the ACA and evolving digital landscape, consumers are taking a more active role in their healthcare management. With this paradigm shift, they expect higher quality care, greater choice and on-demand digital experiences. Like a consumer researching and booking a hotel online, healthcare consumers are ‘comparison shopping’ for the provider that best meets their needs – expecting the same timely, personalized and omni-channel experience they’ve grown accustomed to via the retail and hospitality industries.

However, unlike most industries that are leveraging data to gather behavioral insights and investing in tailored digital marketing strategies, healthcare has been sluggish to adopt new models that recharacterize patients as consumers. In fact, in a recent survey conducted by Gartner, CEOs said that two of their three most immediate technical needs are better capability in digital marketing and customer experience management. Yet, only 14% of healthcare marketing budgets went to digital efforts in 2015, while industries like retail consistently increase digital spend by double-digits annually.

Join this Twitter chat to explore how digital strategies can help hospital and healthcare leaders improve the overall healthcare consumer experience at their facilities.

Reference Materials:

Here are the questions that will serve as the framework for this week’s #HITsm chat:
T1: What do you see as the largest barriers keeping hospitals and health systems from implementing digital strategies? #HITsm

T2: What’s the first thing you’d tell a hospital/health system that is looking to improve its consumer experience via digital? #HITsm

T3: 93% of CMOs feel increased pressure to improve ROI. What digital strategies have you seen to be successful in proving ROI? #HITsm

T4: How can healthcare draw inspiration from other thriving industries like retail and hospitality in the digital realm? #HITsm

T5: Many CEOs are adding Chief Experience Officers to their team to lead consumer-focused digital change. Thoughts on this role? #HITsm

Bonus: What can we as HIT leaders do to help drive the digital transformation that the healthcare industry needs? #HITsm

Upcoming #HITsm Chat Schedule
9/8 – Digital Health Innovation in Pharma
Hosted by Naomi Fried (@naomifried)

9/15 – Unchat
This chat will have no agenda and no topic. It will be a community free-for-all where anyone can introduce any topic, subject, question, image, video, etc that they want. This could get interesting.

9/22 – TBD
TBD

9/29 – TBD
TBD

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

#TransformHIT Think Tank Hosted by DellEMC

Posted on April 5, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


DellEMC has once again invited me back to participate at the 6th annual #TransformHIT Healthcare Think Tank event happening Tuesday, April 18, 2017 from Noon ET (9 AM PT) – 3 PM ET (Noon PT). I think I’ve been lucky enough to participate 5 of the 6 years and I’ve really enjoyed every one of them. DellEMC does a great job bringing together really smart, interesting people and encourages a sincere, open discussion of major healthcare IT topics. Plus, they do a great job making it so everyone can participate, watch, and share virtually as well.

This year they asked me to moderate the Think Tank which will be a fun new adventure for me, but my job will be made easy by this exceptional list of people that will be participating:

  • John Lynn (@techguy)
  • Paul Sonnier (@Paul_Sonnier)
  • Linda Stotsky (@EMRAnswers)
  • Joe Babaian (@JoeBabaian)
  • Dr. Joe Kim (@DrJosephKim)
  • Andy DeLaO (@cancergeek)
  • Dan Munro (@danmunro)
  • Dr. Jeff Trent (@TGen)
  • Shahid Shah (@ShahidNShah)
  • Dave Dimond(@NextGenHIT)
  • Mike Feibus (@MikeFeibus)

This panel is going to take on three hot topics in the healthcare industry today:

  • Consumerism in Healthcare
  • Precision Medicine
  • Big Data and AI in Healthcare

The great thing is that you can watch the whole #TransformHIT Think Tank event remotely on Livestream (recording will be available after as well). We’ll be watching the #TransformHIT tweet stream and messages to @DellEMCHealth during the event as well if you want to ask any questions or share any insights. We’ll do our best to add outside people’s comments and questions into the discussion. The Think Tank is being held in Phoenix, AZ, so if you’re local there are a few audience seats available if you’d like to come watch live and meet any of the panelists in person. Just let me know in the comments or on our contact us page and I can give you more details.

If you have an interest in healthcare consumerism, precision medicine, or big data and AI in healthcare, then please join us on Tuesday, April 18, 2017 from Noon ET (9 AM PT) – 3 PM ET (Noon PT) for the live stream. It’s sure to be a lively and interesting discussion.
Read more..