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The Power of WeChat for Chinese Health Trackers

Posted on March 24, 2016 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve been meaning to write this post ever since CES at the start of this year. It was one of the most impressive and interesting things I saw at CES. However, it requires a real international perspective to understand the impact of the story. Hopefully I can flesh it out for you.

While at CES I ran into a company called Lifesense (All in Chinese). I almost didn’t stop at their booth because their booth was in Chinese, but I did recognize the pictures they had and the guy at the booth came out and said hi. I try to respectful so I stopped and talked for a minute.

At first appearance I just thought they were one of the hundreds of copy cat companies I’d seen all over the Fitness area of CES. They had a fitness tracker, a scale, a blood pressure cuff, etc. I guess in some ways they were/are a copy cat company since none of those things made them special (at least nothing I could see). However, it turned out that there was more than meets the eye and there was a reason their booth and website were in Chinese.

Turns out that Lifesense was only in China. They had no US presence (although, he thought that one day they might). As someone who’s always curious I wondered how well their health tracking products had done in China. He then recounted to me that they were lucky to be major partners with WeChat and so they’d had tremendous success in the Chinese market.

This is where I got most interested. For those not familiar with WeChat, it’s the go to IM/SMS/Facebook Messenger/SnapChat/Kik/Whatsapp/etc app for China. Everyone in China is pretty much on WeChat. Plus, unlike the companies that I just listed WeChat also has a built in commerce platform and engine for running third party apps. It’s amazing to think that an IM platform could be so powerful, but WeChat has shown that it can be. You literally can order Pizza or an Uber from within WeChat.

With that in mind, building a health tracking platform on WeChat solves so many of the challenges that US based fitness tracking applications have going against them. Take for example the experience with Fitbit. You can connect with your friends and “compete” against them to see who takes the most steps. However, it can be a pain to get all of your friends on the Fitbit platform so you can compete. Plus, this doesn’t even take into account that your friend has to have a Fitbit device.

Turns out that since Lifesense has built their Fitness tracking on WeChat, they can already connect you to all your other friends that are tracking their fitness with no work on your part. That feature literally just comes built in with WeChat. That’s so incredibly powerful since the social element to health is so important.

The problem in the US is that we don’t have a WeChat. There are a lot of platforms that are trying to do what WeChat’s done in China in the US, but they still have a long ways to go. Plus, it’s hard to imagine them ever becoming the dominant force that WeChat is in China.

As usual, I think there’s lots that we can learn from other countries. I think that’s the case with simple integrations like WeChat that open up all sorts of easy doors to improving health.

Here are some screenshots of the LifeSense app in WeChat for those that are interested to see how the app looks on top of WeChat:

Measuring Steps to Patient Empowerment – Breakaway Thinking

Posted on November 19, 2014 I Written By

The following is a guest blog post by Jennifer Bergeron, Learning and Development Manager at The Breakaway Group (A Xerox Company). Check out all of the blog posts in the Breakaway Thinking series.
Jennifer Bergeron

Trends and fads come and go. When they stick, it’s clear they address a consumer need, whether it’s a service, promise, or hope. Here at The Breakaway Group, A Xerox Company (TBG), we operate within a proven methodology that includes metrics, and it’s exciting to those of us who can’t get enough of good data. Most people find metrics interesting, especially when they understand how it relates to them, and the results are something they can control. Metrics are powerful.

To understand the power of data in shaping behaviors, consider the popularity of the self-monitoring fitness tracker or wearable technology. Even as their accuracy is scrutinized, sales in 2014 are predicted to land somewhere in the $14 billion range.1 Do mobile fitness trackers actually help people change their activity habits? Could doctors actually use the data to help their patients? Can companies be built on the concept of improving health with a wearable device? Not conclusively.2 Does a dedicated athlete need this kind of information? Some think not.3

So what is driving the growth of the fitness tracker market and what are these devices offering that creates millions of dedicated users? The answer is real-time data, personalized goals and feedback, and a sense of control; in other words, empowerment.

In the 70s and 80s, my grandparents spoke about their doctor as though he were infallible. They didn’t doubt, question, or even note what he prescribed, but took his advice and dealt with the outcomes. If healing didn’t progress as planned, my grandmother blamed herself, as though she’d failed him.

Jump ahead a few decades when more emphasis is being placed on collaboration. We expect our physicians to work with us, rather than dictate our treatment decisions.4 Section 3506 of the Affordable Care Act, the Program to Facilitate Shared Decision Making, states that the U.S. Department of Health and Human Services is “required to establish a program that develops, tests and disseminates certificated patient decision aids.”5 The intent is to provide patients and caregivers educational materials that will help improve communication about treatment options and decisions.6

Patient portals are important tools in helping to build this foundation of shared information. The portals house and track patient health data on web-based platforms, enabling patients and physicians to easily collaborate on the patient’s health management.7  Use of patient portals is a Meaningful Use Stage 2 objective.

The first measure of meeting this objective states that more than half the patients seen during a specified Electronic Health Record reporting period must have online access to their records. The second measure puts the spotlight on the patient and their use of that web-based information. MU Stage 2 requires that more than 5% of a provider’s patients must have viewed, downloaded, or transmitted their information to another provider in order for the provider to qualify for financial incentives from the Federal government.8

Empowered consumers want information immediately, whether it’s a restaurant review, number of steps taken in the last hour, how many calories they’ve burned, or their most recent checkup results. We like to weigh the input, make a decision, and then take action. Learning and information intake, no matter the topic, is expected to happen fast.

Metrics show us where we stand and how far we’ve come, which empowers us to keep going or make a change, and then measure again. We’re in an age of wanting to know but also wanting to know what to do next. The wearable device market has met a very real need of consumers. Whether or not fitness trackers make us healthier, whether or not our doctors know what to do with the information, or if this is information an athlete would really use, these devices can serve the purpose of putting many people in control of their own health, one measurable step at a time.

1 Harrop, D., Das, R., & Chansin G. (2014) . Wearable technology 2014-2024: Technologies, markets, forecasts. Retrieved from

2 Hixon, T. (2014) . Are health and fitness wearables running out of gas? Retrieved from

3 Real athletes don’t need wearable tech. (2014) . Retrieved from

4 Chen, P. (2012) . Afraid to speak up at the doctor’s office. Retrieved from

5 Informed Medical Decisions Foundation. (2011-2014) .  Affordable care act. Retrieved from

6 HealthcareITNews. (2014) . Patient pjortals. Retrieved from

7 Bajarin, T. (2014) . Where wearable health gadgets are headed. Retrieved from

8 (2014) . Patient ability to electronically view, download & transmit (VDT) health information. Retrieved from

Xerox is a sponsor of the Breakaway Thinking series of blog posts. The Breakaway Group is a leader in EHR and Health IT training.