In my post, 4 Things Your Patient Portal Should Include, I talked about the thing patients want most in a patient portal is the ability to communicate with someone in the physician office. I still think that’s the most powerful part of a patient portal.
In response to that post, the people at Engaged Care sent me an interesting way that they’re approaching engaging the patient. Their efforts are focused on those patients who don’t have an email address. Check out this video which demonstrates the workflow they offer.
I’m not sure how many patients don’t have an email address, but this is a pretty slick solution to get them signed up for an email address. The other challenge is getting those patients who don’t have an email address motivated and skilled enough to check the newly created email as well. However, maybe access to a well done patient portal might be motivation enough for them to get involved.
The other benefit to these physician provided email addresses is that they are secure. You might remember that native email is not HIPAA secure. The email addresses that Engaged Care provides are HIPAA secure.
I’ll be interested to see how this company does. How many patients actually use the new email addresses and where they take it next. Although, I found the idea of giving patients a secure email address quite interesting.