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Live Stream of Health IT Marketing and PR Conference and Free Guitar Giveaway

Posted on April 3, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Next week (April 7-8) the inaugural Health IT Marketing and PR Conference is happening in Las Vegas. As most of you know, I’ve worked really hard to make this a great event for everyone involved. A look at the final agenda for the conference should give you an idea of how great this event is going to be.

Free Live Stream
For those of you who weren’t able to make it to Las Vegas for the event, we’ve put together a free live stream of the conference. All you need to do is go to that page and register. Then, we’ll email you the details you’ll need to access the live stream. We appreciate Health Innovation Media and Supernap which provided the technology and support needed to make the live stream available for FREE.

Guitar Giveaway
One of the speakers has also put together a great free guitar giveaway for those attending the conference or watching from home. Chris O’Neal from peer60 and formerly of KLAS will be giving a presentation on How to Influence Ratings, Marketing Research, and Analyst Firms from 9:30-10:30 a.m. PT on Monday, April 7 of the conference. To enter, tweet how many minutes and seconds into his speech Chris will repeat the famous Rolling Stones song title, “I can’t get no satisfaction.” Be sure to mention @peer_60 and include the hashtags #HITmc and #guitargiveaway.

Here’s a simple link that will prime your tweet with everything you need to enter except the guess itself. Check out the peer60 blog post which has all the details, rules, and a picture of the guitar they’re giving away.

The official hashtag for the conference is: #HITMC. Following and participating in the conversation is a great way to see what’s happening at the conference and to connect with those interested in this event. We look forward to seeing you online and many of you in Las Vegas.

Don’t forget to register for the live stream.

Good Decisions, EMR Sales, and Patient Data Availability

Posted on March 9, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


This is true if the actors are well intentioned. I’ve found that most in healthcare have the right intentions. Although, many don’t have the right data that could help them make better decisions.


I’m going to have to chew on the idea of EMR sales being non-linear. An interesting observation by Chandresh. I’m excited to hear Chandresh share more of his experience with EMR sales at the Health IT Marketing and PR conference.


I’m not sure if this was the exact intent of this tweet, but it reminded me of a discussion I had with some really chronic patients. To a person (and the parents since these were kids), they couldn’t give a rip about privacy. They were more than happy to give up any and all privacy if it would help them find a cure or treatment for their child. This reminds me that context is really important when it comes to privacy.

Healthcare IT Marketing and PR Conference

Posted on December 9, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The Background Story
A number of months ago, a marketing manager at an EHR vendor asked me if I knew of any Healthcare IT focused marketing conferences. As I considered the question, I realized that there wasn’t a conference focused on B2B healthcare marketing. Sure, there were plenty of general marketing conferences. There were even a few consumer/patient focused marketing events. However, I didn’t know of any B2B marketing conferences that understood the unique characteristics of marketing to hospital executives and doctors.

After telling this marketing manager that I knew of no such event, she replied that I should create the event and that she’d be the first to register. It took me a little while to see if indeed their was a need for this type of event and if I could create an event that provided real value to those who attended. After careful consideration and planning, I’m extremely excited to announce the inaugural Healthcare IT Marketing and PR Conference.

The Conference Content
As I started thinking about what a conference like this would look like, I realized pretty quickly that I needed to have both PR and marketing involved in the event. I believe the line between PR and marketing is getting grayer and grayer every day (although, I’m looking forward to a healthy debate about the difference at the event). Hopefully the event can help both specialties discover new techniques and improve on their current techniques.

I also decided early on that this event should include a healthy dose of marketing and PR experts from outside of healthcare to balance out the normal healthcare IT marketing and PR discussions. By incorporating interdisciplinary learning from other industries, I believe that we can stretch our thinking and discover new ways of doing health IT marketing and PR.

Besides the speakers, the conference will provide a great opportunity to network and connect with so many great healthcare IT marketing and PR professionals. As is often the case with conferences, some of the best learning happens while breaking bread with your peers.

Founding Attendees
The conference will be held April 7-8, 2014 in Las Vegas. On the website, you can sign up as a Founding Attendee today. Along with a pass to the conference, Founding Attendees will also get their company promoted on EMR and HIPAA (this website), admission to a Founding Attendee ONLY dinner on April 8th, and our love and appreciation for supporting the conference. We’ll only be offering the Founding Attendee registration until we roll out the full conference website in early January.

Founding Sponsors
Below, you’ll find the four founding sponsors for the inaugural event. Each of these companies are deeply involved in healthcare IT marketing and PR and bring a lot of expertise and experience to the conference. I appreciate their faith in trust in our ability to put on a really great event. I’m proud to have each of them as founding sponsors of the event.

Agency Ten22

Billian

Dodge Communications

Aria Marketing

Over the next few months we’ll be announcing all the details for the event. Be sure to follow @HITMarketingPR on Twitter to see the latest event updates and announcements. In the mean time, I look forward to hearing your thoughts and questions in the comments or on our Contact Us page.