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Healthcare: Prescribing a Hot Meal or Heating for Your House

Posted on March 25, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

When we think of healthcare, we often think of the doctors office or a hospital. We’ve talked many times before how doctors and hospitals today are really about sick care and not health care. If we were really worried about caring for the health of patients, we’d need to do so much more outside of the 4 walls of a doctor’s office or hospital. In fact, we know that it’s the 99% of time at home, work, etc that most influences our health.

With this as background, I was fascinated by this HP article which talks about a new kind of Big Data for healthcare. The article interviews Rebecca Onie, Co-Founder of Health Leads. This excerpt from the article describes the problem they’re trying to solve:

The work was borne out of conversations with physicians who professed profound frustration with delivering care to vulnerable patients. Patients would come into the clinic on a regular basis, and let’s say a kid has an ear infection. A physician can prescribe antibiotics, but the real issue is that there’s no food at home or they’re living in a car. Ninety percent of health outcomes are actually not dictated by clinical healthcare but by these other factors.

Doctors told me, “We don’t ask about these issues, because there’s nothing we can do. We know [healthful food] will have a more profound impact on our patients than anything we’re going to do in the next 13 minutes inside the four walls of the doctor’s office.”

I had a similar conversation with Mandi Bishop, Health Plan Analytics Innovation & Consulting Solutions Owner at Dell Healthcare and Life Sciences, when we were chatting at the Dell Healthcare Think Tank event. She highlighted to me how payers are now looking at how they can pay for ramps in people’s homes in order to help reduce the number of falls that occur.

I love how these simple ideas are so powerful. Obviously, the doctor who treats a person’s cough and cold isn’t very effective if that person goes back to a house which has no heat. We’re treating the symptom, not the problem. We can take care of the broken bones, bruises and other damage that comes from falls, or we could spend much less money preventing the falls by putting in a ramp at someone’s house.

We all intellectually understand why these changes should happen. However, there’s a massive challenge in being able to actually execute these programs. No payer wants to build out the “ramp building” capabilities that are needed to solve this problem. No doctor wants to be calling the utility companies to make sure that someone’s heat gets turned back on. However, they could partner with organizations like Health Leads to get this accomplished.

I know I’m still chewing on this idea. It’s absolutely expanded my thinking when it comes to healthcare and how we can really improve health. I hope it does the same for you. I also love describing it as a prescription for heat or a prescribing a hot meal. Maybe that’s corruption of the word prescription, but it definitely illustrates the idea so well.

Which EHR vendor is going to build in this new subscription service? Yeah, that’s right. None of them. Thus why the EHR vendor needs to open up the kimono for other people to deliver this type of service on top of the EHR platform.

Salesforce Reportedly Working to Create $1 Billion Healthcare Business

Posted on November 10, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

That’s the news as reported by Reuters in late October. The article talks about Salesforce’s interest in creating a healthcare business and believe it can reach $1 billion in revenue. The article also highlights how SalesForce has recently hired over a dozen people from the healthcare and medical device sectors.

Plus, they even talk about the roll out of the CareWeb Messenger product that is built on the top of Salesforce’s technology:

The University of California at San Francisco, for instance, rolled out CareWeb Messenger, built on top of Salesforce’s technology, through which doctors, nurses and patients talk online and on mobile devices. UCSF and Salesforce have close ties: in April, CEO Marc Benioff donated $100 million to its children’s hospital.

I’ll be interested to see how this first product plays out. It actually fits into Salesforce’s core competencies quite well. Although, the secure healthcare messaging space is a crowded one. With that said, I was invited to a Salesforce event to talk about healthcare. Unfortunately, the timing was bad so I couldn’t make it, but now I’m particularly interested in what was said at the event.

It seems that sooner or later, all of the big tech companies come after healthcare. We’ve seen the same with Google, Microsoft, Dell, Apple, Samsung, and many more. While it must be incredibly enticing for these companies to come after a trillion dollar market like healthcare, most of these companies come into healthcare with an amazing amount of naivety as to the complexities of healthcare. Once they get in, they find these complexities and change their mind. We’ll see if Salesforce does something similar.

With that said, Salesforce has the money, the platform and the connections to do something in healthcare. Plus, I welcome fresh ideas and perspectives from companies like Salesforce in healthcare. I think that we all agree that there’s a huge opportunity for technology to improve healthcare. I want as many people working on finding those solutions as possible. Doesn’t hurt to have a multi-billion dollar company taking an interest in it as well.

What do you think of Salesforce’s entrance into healthcare? Will they be a major player? Where do you think it makes sense for them to focus their efforts?

Some of the articles on this talk about Salesforce building an EHR or things like that. Given the regulations and the environment, I never see that happening. Although, with the money they have available to them, maybe they’ll surprise us all.