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Make The Busy Patient’s Living Room Their Waiting Room

Posted on December 14, 2017 I Written By

The following is a guest blog post by Chelsea Kimbrough from Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms

Chelsea Kimbrough

Patients are busier than ever before. Between the hours of eight to five, a majority have only limited availability to reach out to their healthcare providers. And after the day’s work is done, other responsibilities – such as their children’s after-school activities or errands – reign supreme. Providing easy-access avenues to securing care is the key to acquiring these patients’ loyalty.

In many ways, I’m the busy patient described above. And when I recently came down with a stubborn cough and began looking for an urgent care that could quickly see me, I experienced what I already knew: many healthcare organizations are unequipped to provide care that caters to digitally-minded patients. There were three key problems with my experience.

Problem: Limited Information Available Online
When initially searching for a local urgent care, I struggled to learn more about what a typical experience looked like at various locations. As a first time, admittedly nervous urgent care patient, I wanted to make an informed decision about where to receive care. However, I found that many websites did not offer the insight I sought. Without more information to go off of, I made my decision based on the health system’s good reputation.

Solution: Beef Up Your Web Presence
Ensuring your website has information for all patient types – especially those who may be less familiar with what your unique experience may include – will provide greater peace of mind, set accurate expectations, and enhance patient satisfaction.

Problem: Inability to Reserve Estimated Treatment Time Online
For many, leaving work to sit in a waiting room isn’t a viable option. And without an easy way to reserve an estimated treatment time or insight regarding how long the wait time may be, making time to seek valuable care can be a challenging task. While I was able to leave work early and spend the afternoon at my chosen urgent care, many others don’t have the same flexibility in their positions.

Solution: Introduce Urgent Care Digital Check-In
Enabling patients to reserve their place in line from wherever they may be creates a more seamless patient experience, enhances their sense of access, and creates greater operational efficiency within your facility.

Problem: Forced to Wait in Waiting Room
Though I was lucky be able to leave work early and wait for care at the facility, I would have much rather waited at home. Unfortunately, the urgent care only allowed patients to wait to be seen from within the waiting room with little way of entertainment; leaving would forfeit the patient’s place in the queue. As someone who has been spoiled with this capability across numerous restaurant, veterinary, and mechanic experiences, I was disappointed to find this feature wasn’t readily provided by the healthcare facility.

Solution: Automatically Notify Patients When It’s Time to Be Seen
More patients than ever have access to convenient communication tools. By digitizing your check-in process, you can enable patients to wait from the comfort of their home and notify them when it’s nearly time to be seen via an automated text message or voice call.

In all, my urgent care experience took over two hours. Had the facility provided access to more information regarding what my experience could include, the ability to reserve an estimated treatment time online, and a convenient reminder when my time to be seen neared, I could have saved over an hour spent sitting in the waiting room. If I had access to these capabilities, I could have spent this time completing important work tasks while relaxing (and keeping my germs) at home.

To learn more about how busy, consumer-minded patients are driving the need for omnichannel experiences in the healthcare industry, check out our recent e-book, OmniWhat?!

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

Communication Strategies Must Include Caregivers, Too

Posted on November 9, 2017 I Written By

The following is a guest blog post by Chelsea Kimbrough from Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms

Chelsea KimbroughMillions of healthcare-centric communications occur every day between providers, doctors, professionals, patients, and caregivers. These communications are often focused on the patient. This is a great thing, as the patient is the individual in need of care. Frequently, however, communication strategies are developed to meet patients’ needs and don’t truly consider how to best engage caregivers.

At one point or another, most of us will act as a caregiver for a child, spouse, or parent. We may even be responsible for coordinating multiple patient journeys at once. And should that responsibility come, we’ll likely find the best experiences with healthcare organizations that not only provide excellent patient care, but convenient communications.

According to the National Alliance for Caregiving and AARP, 48 percent of caregivers are 18 to 49-years-old. And as this population ages and more young individuals step into the caregiver role, more caregivers will have been raised in homes with Internet access, smartphones, and more. In order to create caregiver-friendly experiences, healthcare organizations should ensure their communication strategies are mobile-optimized, technology-driven, and readily accessible.

Already, caregivers are seeking out ways to simplify communications with healthcare organizations. Instead of making a telephone call to schedule an appointment, many are opting to schedule appointments on behalf of patients online. By providing an easy-to-use online scheduling platform, healthcare organizations can not only ensure busy caregivers can quickly secure an appointment, they can help drive new patient acquisition.

Likewise, appointment reminders – especially those delivered via text message, which are read in the first three minutes by 90 percent of recipients – can be incredibly beneficial for both patients and healthcare organizations. By sending out a strategically timed reminder in a way caregivers are sure to see, healthcare organizations can decrease no-show rates. Here at Stericycle Communication Solutions, we’ve seen no-show rates drop by as much as 80 percent once our appointment reminder solution was implemented – a figure that impacted both the organization’s population and financial health.

A few other ways healthcare organizations can ensure they are ready to meet caregivers’ evolving needs include:

  • Implementing a website that is mobile-friendly and up-to-date
  • Communicating the same information no matter the tool, technology, department, or professional someone may interact with
  • Ensuring the entities listed above have access to the information they need to provide consistent, reliable experiences
  • Answering all phone calls with a live, friendly voice prepared to meet their every need

Caregivers and patients alike want predictable and repeatable experiences no matter the communication channel they choose to interact with. Dubbed “omnichannel” experiences across commercial sectors, healthcare organizations should implement communication strategies and infrastructure that can keep pace with evolving technology and communication preferences. Healthcare organizations that are readily able to introduce new communication channels will be best positioned to secure loyalty and success.

To learn more about how consumer-minded patients are driving the need for omnichannel experiences in the healthcare industry, check out our recent e-book, OmniWhat?!

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

Create Happier Healthcare Staff in 3 Easy Steps

Posted on September 14, 2017 I Written By

The following is a guest blog post by Chelsea Kimbrough from Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Chelsea Kimbrough
Creating excellent patient experiences is the focus of nearly every healthcare organization. To do this, providers are increasingly turning to new patient engagement tools and technologies. It’s important to note, however, that patient experience woes cannot be mended with technology alone. The healthcare professionals facilitating communications and care will always play an integral role in patients’ overall satisfaction and loyalty.

Unfortunately, those providing in-person care are often distracted from important patient-facing responsibilities by front office tasks. Thankfully, many modern engagement tools are able to create more seamless operational workflows for healthcare professionals in tandem with enhanced patient experiences. But with the market growing increasingly competitive, it’s important to pick the tools and technologies that best serves both populations.

Outlined below are three steps healthcare organizations can take to create a more enjoyable workplace for their staff and what key capabilities are necessary to ensure the greatest ROI.

  1. Lessen the number of phone calls
    If the phone isn’t demanding attention, healthcare professionals are better able to focus their talent and effort on the patients and people in more immediate need of their expertise. This ability drives better health outcomes, operational efficiencies, and patient experiences.

    Telephone answering solutions and technology help achieve these results. However, it’s important whoever is answering your phones is prepared to handle any question, task, language, or call volume. Unfortunately, many internally-run call answering solutions are unable to swiftly manage fluctuating call volumes. By partnering with a third-party telephone answering service, healthcare organizations can ensure every call is met with exceptional care.

    When searching for a call center solution, healthcare organization should seek:

    • Flexible call answering solutions
    • Multilingual live agent support
    • Control over call flow & scripting
    • Proven experience & expertise
  1. Automate appointment reminders
    Patients crave convenient experiences – and so do healthcare professionals. Automating informational messages to patients, such as appointment reminders, population health notifications, and relevant event announcements, removes part of this communication responsibility from staff, directly enabling them to focus on in-person care.

    It’s important, however, that this particular service is able to integrate with the health systems’ EHR or EMR. This ability enables the health system to target a patient’s contact method of choice when sending automated messages, seamlessly enhancing their experience. And by communicating every interaction with the health system, staff members are kept informed and prepared to meet patients’ needs should they choose to reach out.

    When searching for a messaging solution, healthcare organization should seek:

    • Email, voice, and text messaging capabilities
    • Patient-specific customization
    • Easy message deployment
    • EHR/EMR connectivity
  1. Optimize patient scheduling
    Patients of all ages can benefit from a smoother appointment scheduling processes – and for many patients, online scheduling is the answer. By eliminating the need for a timely phone call, online scheduling better fits into the digitally-driven lives of today’s patients.  And when implemented properly, online scheduling can directly benefit both telephone answering and automated messaging, too.

    Because scheduling an appointment should be a pain-free process, healthcare organizations should simplify it by sending an automated reminder with a unique, secure link to digitally schedule an appointment from their phone, laptop, or other internet connected device. By choosing a tool that automatically communicates this information with the health system’s EHR, patients can call about their appointment and receive consistently accurate information no matter what healthcare employee answers the phone. What’s more, this particular patient engagement tool lessens the appointment scheduling burdening from staff, enabling them to provide better in-person care.

    When searching for an appointment scheduling solution, healthcare organization should seek:

    • Intuitive, user-friendly tools
    • Accurate appointment availability
    • Easy message deployment
    • EHR/EMR connectivity

When the right communication tools and technologies are implemented, entire healthcare organizations thrive. With the above three strategies and the technologies associated with them in place, healthcare professionals can better focus on patients with the reassurance their phones are answered by trained professionals, important messages are promptly delivered, and schedules are being filled.

Healthcare organizations that implement communication tools and technologies that benefit both patients and staff are better positioned to have happier, more satisfied team members. And with a happier staff tending to patients’ healthcare needs, organizations can better safeguard patient loyalty for years to come.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

Why Provide Consumer-minded Communications? Patients Expect Them

Posted on March 9, 2017 I Written By

The following is a guest blog post by Chelsea Kimbrough, a copywriter for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Chelsea Kimbrough
With technology advancing rapidly, communication has become both more accessible and more difficult than ever before. Today, Americans nationwide communicate with their smartphones via various social media platforms, mobile calls, text messages, applications, and more. In fact, 80 percent of consumers now own a smartphone for personal use, which could include making purchasing decisions and seeking out support with not only commercial industries, but with healthcare organizations as well.

Patients instinctively utilize the communication methods they are most comfortable with when interacting with healthcare organizations. These often include traditional methods such as live voice appointment scheduling and telephone answering. But as healthcare consumerism has grown more prevalent, these methods also frequently include digital and automated solutions such as online self-scheduling, appointment reminders via text message, and other automated messaging options.

As a self-professed consumer-minded patient, I tend to seek out the latter communication methods when it comes time to contact my healthcare provider. If there is an option to schedule an appointment online from the comfort of my own home, I take it. When asked if I’d like to opt in for email, voice, or text message reminders and messaging, I always indicate ‘yes.’ And if given the opportunity to meet with my physician virtually rather than in the office, I jump at it.

These features and functionalities provide me with the freedom to more proactively manage my healthcare needs without disrupting my day-to-day responsibilities. This freedom is also why I’ve become a loyal patient to my local provider. And I’m not alone.

As reported by the Beryl Institute, 87 of consumers say the patient experience is extremely important overall and 67 percent report that it plays an extremely important role in their decision-making process. Communication plays a major part in what patients view as their patient experience. If my healthcare provider were to only provide traditional live voice services, I may not have been as apt to schedule an appointment. Similarly, if they focused solely on digital solutions, they could miss out on other valuable patients.

So, what’s the answer?

Healthcare organizations should holistically approach communications with a combination of traditional and technology-based communication methods. Patients must be able to communicate however they feel most comfortable, including via a traditional phone call or by receiving important appointment information via automated emails or texts. Healthcare organizations that provide a combination of live voice, digital, and automated communication support tools are more apt to meet the diverse and evolving expectations of their entire patient population. In turn, these same organizations are more likely to successfully foster ongoing patient loyalty and satisfaction.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

Patients Want the Ultimate Experience – Convenient, Considerate, and Compassionate

Posted on October 13, 2016 I Written By

The following is a guest blog post by Chelsea Kimbrough, a copywriter for Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Chelsea Kimbrough
For many patients – myself included – braving the doctor’s office can be a difficult, scary task. So, when I moved to a new state, I put off finding a new healthcare clinic. My procrastination recently turned to panic when the time for an annual wellness check arrived.

After researching local providers, reading countless patient reviews, and cross-examining healthcare capabilities, I hesitantly scheduled an appointment. When the appointment finally passed, I was surprised to not only enjoy the experience, but to confidently schedule another. Here’s why:

  1. They offered patient-friendly online self-scheduling. With a majority of my weekdays absorbed by work, I had little opportunity to make phone calls. But with the option of online self-scheduling, I was able to schedule an appointment at a time and in a way that worked best for me.
  2. They ensured I was aware of and prepared for my upcoming appointment. I received a text message prompting my appointment confirmation and an email outlining what I needed for the appointment. Both these nontraditional communications supported my appointment’s success.
  3. My wait time was minimal. From the moment I arrived, I was met with friendly, courteous support. And before leaving the facility, I was able to quickly schedule a follow-up appointment – all of which minimally impacted the remainder of my day.
  4. I received one-on-one, thoughtful attention and service. And for a nervous patient, this was the difference between loyalty and abandonment.
  5. I was able to provide feedback about my experience. Though my feedback was primarily positive, I appreciated that my opinions and experience were valued.

Though online reviews helped me make my initial decision to schedule an appointment, the entire experience is what put my nervousness at ease. From an online self-scheduling option to a post-appointment survey, this organization’s patient-focused approach was both a novel and welcome experience, and is what will ensure I continue trusting my health in their care for years to come.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services. Connect with Stericycle Communication Solutions on social media: @StericycleComms

Modern Day Healthcare Tools and Solutions Can Enhance Your Brand Integrity and Patient Experience

Posted on August 11, 2016 I Written By

The following is a guest blog post by Chelsea Kimbrough, a copywriter for Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms
Chelsea Kimbrough
Digitally speaking, the healthcare market is more crowded than ever – and finding the perfect provider, practice, or physician online can quickly become an arduous task for even the most tech-savvy patient. But healthcare organizations that dedicate the time, effort, and resources to create a unique digital presence, enhance their search engine optimization (SEO), and reinforce their brand integrity can cut through oversaturated search results to acquire and retain more patients.

In today’s consumer-driven world, shopping for the ideal healthcare organization is quickly becoming the norm. More and more frequently, patients are turning toward the internet during their hunt. In fact, 50 percent of millennials and Gen-Xers used online reviews while last shopping for a healthcare provider. And with 85 percent of adults using the internet and 67 percent using smartphones, accessing this sort of information is easier than ever before.

This ease of access has led patients to adopt more consumer-like behaviors and expectations, such as valuing quality and convenience. Healthcare organizations that proactively ensure their brand image, digital presence, and patient experience cater to these new expectations could be best positioned to thrive. By providing convenient, patient-centric healthcare tools and services, organizations can help facilitate this effort throughout every step of the patient journey.

One such tool is real-time, online appointment self-scheduling, which 77 percent of patients think is important. In addition to adding a degree of convenience for digitally-inclined patients, online self-scheduling tools can support your healthcare organizations’ key initiatives – including driving new, commercially insured patient growth. By using an intuitive way to quickly schedule an appointment, potential patients’ shopping process can be halted in its tracks, ensuring more patients choose your organization over a competitor’s. And with the right tool, your search rankings and discoverability, or SEO, could be significantly enhanced.

Reaching patients where they are most likely to be reached is another way to improve your brand experience. Like consumers, patients are often connected to their phones – so much so that text messages have a 98 percent open rate. Organizations that leverage automated text, email, and voice reminders can successfully communicate important messages, boost patients’ overall satisfaction and health, and improve appointment and follow-up adherence – ultimately setting themselves apart from competitors.

Other digital tools, technologies, and communication strategies can help fortify your brand’s digital standing and patients’ satisfaction, including social media outreach, useful email campaigns, and more. Whatever method – or methods – best serve your organization, it’s important they help improve your SEO, enhance patients’ overall accessibility and experience, and support your brand values and initiatives.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality telephone answering, appointment scheduling, and automated communication services. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media:  @StericycleComms