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Periscope and Blab #HITMC Twitter Chat

Posted on November 2, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

For those in the health care marketing and PR community, we wanted to remind you of the monthly #HITMC Twitter chats that we host on the first Tuesday of every month at 9 AM PT (Noon ET). They’re a great opportunity for health care marketing and PR professionals to connect, share, and learn about the unique aspects of marketing and PR in healthcare.

This month (November 3rd for those keeping track at home) we’re excited to have Charles Webster, @wareflo, hosting the health care marketing and PR Twitter chat where we’ll be talking about using Periscope and Blab for Health Care IT Marketing and Public Relations. Should be a lively conversation talking about two of the most exciting platforms out there and how health care can (and can’t) utilize them.

Right after the #HITMC Twitter chat we’ll be hosting a post chat #HITMC blab where we can talk about what was said on the chat, share more stories, and connect with those who participated. Plus, if you’ve never been on a blab before, this will be a chance for you to hop on and watch (or even jump on camera if you want). You can subscribe to the blab here.

For those not familiar with Twitter chats and blabs, all you need to do is visit this link at 9 AM PT (Noon ET), Tuesday, Nov 3. Then, visit this page at 10 AM PT (1 PM ET) for the post chat blab.

It’s all a bit meta, but if you’re interested in these topics we hope you’ll join!

Healthcare IT Marketing and PR Conference
The early bird registration for the Healthcare IT Marketing and PR Conference is open and will save you $500 if you register between now and November 30th. Plus, since you’re a reader of a Healthcare Scene blog, you can get an additional $100 off by using the promo code: HITRocks when registering for the conference.

Also, the call for speakers is still open for a few more weeks for those who have a great health care marketing and PR experience to share. Don’t be shy. Be creative and share your knowledge with the community.

Healthcare Blabs – Can They Be Used in Healthcare?

Posted on September 4, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As most of you know, I’ve been exploring various new live video platforms like Periscope. I even did a few periscope videos from Dubai while I was teaching an EHR workshop. I got one of the attendees on camera (maybe I’ll post the video to YouTube later) and he really enjoyed being part of the live stream (I know he did since he thanked me later for it.). Interestingly, this was a doctor who was in charge of the EHR implementation for his hospital in Saudi Arabia.

All the cool kids on social media and content marketing circles I follow had recently started using Blab for their video streaming. Since I’m always interested in exploring new platforms, I decided I’d give it a try and see how it was the same and different than Periscope and Google Plus hangouts which I’ve used quite extensively.

I invited a few friends to join me in our inaugural Blab and we were off and running. It was a totally impromptu Blab with no planning and many times we were trying to figure out exactly how Blab worked (so excuse the informal parts including my laughing when I say the word Blab), but you can watch the replay of the Blab here or in the embedded video below:

Pretty amazing that we could get a number of doctors to join us live for an impromptu Blab that lasted an hour. On the video we talk quite a bit about Blab, Periscope, Google Plus, Meerkat, and other online video streams. However, we also talk about a number of other topics like healthcare and hospital ratings for example. A marketer from a hospital joined us and gave some great insights into what they’re seeing and what they’re working on from a hospital perspective. We even ask the question on whether doctors are watching blabs/periscopes/etc and the impact of HIPAA.

As I mention on the video, Blab is a fun extension of what was already happening with justin.tv, uStream, Google Plus hangouts, Periscope, Meerkat, etc. All we have to do is look at what was happening in healthcare on those platforms and we will have a good idea of how Blabs can be used in healthcare. Healthcare education will certainly be leading there, but also live streaming of surgeries and plenty of reaching out to customers by vendors.

I’d love to hear your thoughts on Blab and the other topics we talked about in the video above. Plus, where in healthcare could you see value in live video streaming options like Blab?