Hardly any of you have probably heard of Massive Health. Almost none of you have probably heard the name Aza Raskin. Few of you probably know that much about Mozilla Firefox beyond some of you using it to browse the internet. Let’s just say that Mozilla Firefox has changed web browsing as we know it and one of the creative people behind its success is named Aza Raskin.
Why does this matter to EMR and HIPAA? Well, Aza Raskin has announced that he’s leaving Mozilla to start a new health care startup company called Massive Health.
Currently, there’s not much information on the health care startup and only one tweet on the official Massive Health twitter account. Although, it already has 1488 followers. Which is pretty amazing for a healthcare twitter account that’s about a day old.
If you read Aza’s post about the move, you can tell that he takes a unique and thoughtful approach to design. Here’s one section that describes his goals in healthcare:
Each of us has a unique ability. I want to use mine—the knowledge to make products which are disruptively easier and more enjoyable to use—to change people’s lives. Life-changing not in the sense of a new social website or better email, but in making people’s lives materially better by helping them get and stay healthy. Anyone that’s been sick, overweight, or had to deal with a doctor knows that health is a field in dire need of humane design.
Humane Design. Sounds like a relative to the usability of EMR that I’ve talked so much about.
I’m intrigued by what Massive Health might do for healthcare. It seems like a consumer health startup more than one for doctors. I guess he has to start somewhere. I’ll be interested to see what type of creativity he brings to healthcare. A look at the Massive Health website (basically a landing page) looks like they’re going to have a lot of fun doing it too.