ePrescribing Through Online AMA Platform

Posted on April 27, 2009 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I was recently sent a news release about DrFirst offering their ePrescribing services to physicians through a new online American Medical Association (AMA) platform. Here’s a short description of the new AMA platform:

DrFirst is the first company to announce that it is offering its services through the new AMA online platform. The platform, which is currently in beta testing, is aimed at providing physicians access to information, products, services and resources that can facilitate medical practice and ease adoption of evolving health information technologies. The AMA aims to launch its new platform in early 2010.

I find the concept of the AMA offering a platform for doctors interesting. Does anyone else know anything about this platform? On face it just sounds like the AMA trying to get a piece of the revenue that can be generated from adopting these technologies. I’m just not sure why someone would use this new AMA portal instead of just buying the software themselves. What advantages does the AMA portal provide outside of being a recommendation source for various software?