Welcome to EMR and HIPAA

Well, I’d been meaning to link to my friend Ducknet or as she calls her blog, The Medical Quack, for a while, but never got around to it. I figured it was about time since she’s been posting like crazy on that blog and deserved a little love.

I must admit that she posts a ton of medical related content. In fact, probably too much for me. I’m a little bit of a healthcare snob and have my preference for EMR and/or IT in healthcare. Ducknet has an incredible tech background with experience working at Intel and TabletKiosk. I’ve often turned to her on Skype to ask her details about the latest processors or the best tablet pc for my doctors to use with our EMR. She’s always been spot on.

Plus, she finds nice little nuggets of EMR industry knowledge that I hadn’t seen until now: Misys Purchases Allscripts. That’s a really interesting industry consolidation of what I would consider a very weak brand with a very strong brand. Kind of reminds me of when HP and Compaq came together (can’t remember who bought who in that one). The interesting question is which EMR software system will emerge from the Misys purchase of Allscripts.

Hopefully the Allscripts marketing team is kept in tact. I liked their use of social media to promote EMR.

My main hobby is playing with social media, website marketing and things people like to call viral marketing. So, you can imagine my interest in this EMR video from Allscripts describing the benefits of EMR ina really unique way.

I love what Allscripts is doing. They even have a channel on YouTube called AllscriptsTV. I’m not sure this is the right way to market an EMR, but I’m impressed with what they’re trying to do. Things like this will hopefully start to break down barriers to EMR adoption.

I will admit that a couple things disappointed me about the video. It was much too long. The same message could have been told in about 2-3 minutes instead of 5 minutes. Even the most entertaining videos are best at 2-3 minutes. With a subject as raw and uninteresting as EMR, 2-3 is plenty long.

I was also quite disappointed with the link at the end. The image seems to state that there will be a discussion of EMR at the website listed. However, instead of a discussion of the various EMR issues, it was just basically an advertisement for Allscripts with a few simple comments. Maybe I should have assumed that it was commercially driven, but I had hoped for more of a conversation if you’re going to claim it’s a conversation.

All in all, the video makes some amazing points for those looking at EMR. If I had the time I’d go through the video and list the points they make. They were just that salient.