Topic One: @bjfogg behavior model has become well known in tech around engagement. How is this or other models applicable to patient care?
T1: Presence of motivators to stay unhealthy in current system ruins that – e.g.Disability benefits 4 excessively obese #hitsm
— Anshu Jindal (@AnshuBJindal) April 19, 2013
T1:My doc friend shared abt his multiple encounters with patients who ate unhealthy to qualify for disability benefits #hitsm — Anshu Jindal (@AnshuBJindal) April 19, 2013
T1: Part of the model is to make tiny habits to gain big turns. Here is a post on it: bit.ly/zwmxVu by @blogbrevity #HITsm
— Jon Mertz (@jonmertz) April 19, 2013
A1: Patients need to adopt tiny healthy habits and physicians may need to make tiny nudges to keep on track. Work together. #HITsm — Jon Mertz (@jonmertz) April 19, 2013
Topic Two: Outside #healthcare, “engagement” is largely about marketing. What can traditional marketing teach us about patients?
#HITsm T2: Outside #healthcare, “engagement” is largely about marketing. What can traditional marketing teach us about patients? #HITsm
— CapSite (@CapSite) April 19, 2013
T2: Patients already get it, we need to retrain providers about marketing. #hitsm — Mike Jenkins PMP MBA (@TechnologyChef) April 19, 2013
T2: WII-FM: What’s in it for me. Explain the benefit of engaging and how does that benefit both the patients & HCPs #hitsm
— Anshu Jindal (@AnshuBJindal) April 19, 2013
T2: Traditional marketing teachs us that technology is in. We can leverage that to market #HealthIT. People want the tech! #HITsm — AlereACS (@AlereACS) April 19, 2013
Topic Three: Engagement is closely tied to influence and by who you are trying to influence. What are biggest drivers of influence in hc?
T3:If you want a parent to quit smoking, child would be the best motivator even better than horrifying images of people with cancer #hitsm
— Anshu Jindal (@AnshuBJindal) April 19, 2013
T3 Wave of influence from pharma commercials.Internet has influence, sometimes inaccurate.Best source would be PCP’s staff. #hitsm — Mike Jenkins PMP MBA (@TechnologyChef) April 19, 2013
T3 related. What apps will doctors start prescribing? What health-related apps have you recommended to friends and family? #hitsm
— Leonard Kish (@leonardkish) April 19, 2013
T3: What are biggest drivers of influence in hc? It may be your friends. Need to set an example, encourage, and hope it catches on #HITsm — Jon Mertz (@jonmertz) April 19, 2013
Topic Four: Drug companies are masters of influence, how can we improve the influence of engagement?
T4:Prob with that is that incentives would be misaligned. Healthy people=Reduced drug sales #hitsm
— Anshu Jindal (@AnshuBJindal) April 19, 2013
T4: Healthier lifestyle not always in drug companies best interests.They are the wrong partner. #hitsm — Mike Jenkins PMP MBA (@TechnologyChef) April 19, 2013
T4 Need to demonstrate long-term benefits of healthy life (fewer doc visits, more energy, etc. etc.) Health advocates? #HITsm
— Brian Eastwood (@Brian_Eastwood) April 19, 2013
A4: I cannot tell you how many clinical staff I talk to who have no idea what is happening in IT. & their pts listen to them #HITsm — Melissa Cole, FACHE (@ColeFACHE) April 19, 2013
Topic Five: @nationalehealth and @ONC_HIT work with top behavioral scientists. When does a nudge toward behavior change become a shove?
T5:When $$ comes into the picture for both the care-receiver and the care-giver both as carrot and a stick #hitsm
— Anshu Jindal (@AnshuBJindal) April 19, 2013
T5: What if patients opt for paying in cash as concept of Cash Practice and companies like Healthpons become more mainstream?#hitsm
— Anshu Jindal (@AnshuBJindal) April 19, 2013
T5 Obomacare might be the shove when consumers start paying attention to real costs. #hitsm
— Mike Jenkins PMP MBA (@TechnologyChef) April 19, 2013
A5: It’s a shove toward change when one’s premium is based on your BMI & lifestyle choices.;-) #HITsm
— Melissa Cole, FACHE (@ColeFACHE) April 19, 2013