It’s Friday and so I always like to share something a little bit lighter or fun. This week I want to share this incredible video from Philips that documents the “Breathless Choir” that they put together:
What a brilliant idea (I guess I need to invite Philips marketing department to speak at my healthcare marketing conference) and a great story! In many ways it reminds me of the “Singing Sisters” which I covered when they were on America’s Got Talent. They both had cystic fibrosis and totally killed it singing on stage despite their unique challenges even just trying to breathe.
No doubt Philips did this partly as a way to promote their various medical devices like the SimplyGo Mini which is a portable oxygen concentrator, but the story is still beautiful. Many corporate products really can make patients’ lives better while a corporation makes a profit too. I have a great friend who has cystic fibrosis and I’m sure he’d enjoy a device that was as portable as this. Not to mention something much more stylish than that ugly green oxygen container I’ve seen him lugging around.
Considering the video above has gotten 8.4 million views, it’s fair to say that this story has resonated with millions of people. For me personally, it reminded me of the importance of the work we’re doing. When we do it well, we can improve patients’ lives and give them freedoms they didn’t think were possible. When we do it poorly, it can have the opposite impact. Thanks Philips for putting together this video.