— EMR, EHR and HIT(@ehrandhit) May 31, 2013
Today I had a unique experience attending the Life At 50+ event that AARP puts on. It turns out that life at 50+ revolves around healthcare and wellness in many ways. Plus, they put together the AARP Live Pitch event for healthcare companies to pitch their companies to a board of judges and then to the AARP members. The later was quite interesting to watch and who doesn’t love hearing from real customers.
After lunch, they also had a panel with executives from United Healthcare, Aetna, Humana and Walgreens to talk about what they look for when it comes to working with healthcare startup companies. There were some predictable things like “we focus on the team” and also some off the cuff remarks like the tweet embedded above about “stuff that actually works.”
One thing was clear that these companies were all in an evolution from their core business to something else. As one panel member said they were moving from a claims processing company to a wellness company. Another panel member said they didn’t see themselves as providing healthcare as much as enabling healthcare.
I was most interested to hear these executives talk about what they looked for in a company. The general consensus seemed to be that they wanted companies that understood their gaps and could fill their gaps. Although, when they were asked to talk about their gaps, the executives seemed to have a hard time describing their gaps. I think this is the core challenge. If they really knew their gaps, they’d be filling it themselves.
With that said, I did pull out a couple areas that seemed of great interest to the panel. Those two areas were medication compliance and getting patients to the right doctor. If you can help with either of those things, then your company would likely be of interest to these companies. Although, as the tweet at the top says, you better make sure it works before you think they’re going to work with you.
I also found it ironic that some on the panel wanted an end to end solution while another described them as looking for point solutions. At the end of the day, I don’t think they’d mind either solution if that solution provided value and had seen some traction. For example, one panelist talked about coordinated care, but they also said they wanted to see proof of the coordinated care in action and implemented in a hospital system.
I guess none of these things are too surprising. Find something where you have traction and provide value and you’ll have lots of opportunities.