Social Media for Patient Recruitment

Posted on May 1, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I previously posted about Patient Recruitment & EHR where I talked about some of the intricacies of patient recruitment and use of EHR for clinical study patient recruitment. While I’m certain that EHR will be a major player in the patient recruitment of the future, I saw a tweet today that made a great case for social media being the go to platform for patient recruitment today.

Here’s the tweet from @JeffBrittonMD:

70% of patients were recruited on Facebook. That number hit me when I saw it. Although, after thinking about it a little bit it makes a lot of sense. The real key to Facebook recruitment is that they know a lot of information about you which advertisers can use to target their ads. So, it makes perfect sense for Facebook to work for patient recruitment.

I think we’ll see other social media channels prove beneficial to patient recruitment as well. Although, it’s still early for many of the other platforms that I think will prove most valuable. Keep an eye on Twitter to start. Also, don’t underestimate the power of mobile apps and even a physician’s social media presence.