I’m always amazed at the ability of businesses to innovate and find new ways to build their business. One of the impressive ones I’ve seen lately is Athena Health‘s EHR stimulus guarantee program. Yes, you might remember that I’ve written about the EMR stimulus guarantees before. Seems like most EMR vendors are providing some sort of guarantee or promise about the EMR stimulus money.
Of course, the Athena Health EHR stimulus guarantee is probably the strongest guarantee I’ve seen. Most other EHR stimulus guarantees still require that the end user fulfill their part of the bargain or else there is no guarantee. Makes sense right? How can an EMR vendor guarantee that you’re going to actually meaningfully use their EHR software? You are the one that’s going to have to show the meaningful use. The EHR vendor can only provide you the software to hopefully make that process easier (although, some probably don’t help this either).
However, Athena Health (from what I can tell) is actually guaranteeing that you’ll be able to get stimulus regardless of if it’s your fault or theres. I imagine they’ll still require that you go through the process, but there guarantee is the broadest of any I’ve seen covering even something that might be the doctors fault. How nice of them right?
Ok, let’s not get too far ahead of ourselves here. From what I can tell, Athena Health makes more of its money from the collections piece than they do from selling software. So, it makes sense why they’re willing to basically give you the software for free if you can’t get the EMR stimulus money. They probably don’t care (that much) about the revenue from selling software. They realize that the real cash cow in their business is the percentage they take from collections. Jonathan Bush never ceases to amaze me. I just wish I could have had a chance to interview him at HIMSS. Maybe next year.