October 9, 2008
Great Viral Video on EMR Benefits and Lack of Adoption
Written by: John
My main hobby is playing with social media, website marketing and things people like to call viral marketing. So, you can imagine my interest in this EMR video from Allscripts describing the benefits of EMR ina really unique way.
I love what Allscripts is doing. They even have a channel on YouTube called AllscriptsTV. I’m not sure this is the right way to market an EMR, but I’m impressed with what they’re trying to do. Things like this will hopefully start to break down barriers to EMR adoption.
I will admit that a couple things disappointed me about the video. It was much too long. The same message could have been told in about 2-3 minutes instead of 5 minutes. Even the most entertaining videos are best at 2-3 minutes. With a subject as raw and uninteresting as EMR, 2-3 is plenty long.
I was also quite disappointed with the link at the end. The image seems to state that there will be a discussion of EMR at the website listed. However, instead of a discussion of the various EMR issues, it was just basically an advertisement for Allscripts with a few simple comments. Maybe I should have assumed that it was commercially driven, but I had hoped for more of a conversation if you’re going to claim it’s a conversation.
All in all, the video makes some amazing points for those looking at EMR. If I had the time I’d go through the video and list the points they make. They were just that salient.
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8 responses to "Great Viral Video on EMR Benefits and Lack of Adoption"
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I think it’s an extremely powerful first half, the second half gets a little long winded and doesn’t really show how Allscripts fixes the problem. To me it just showed you could type in Allscripts. I agree with your criticism of the length of the video.
The other things I would have liked to see is why Allscripts over a different EMR?
[...] I was reading EMR and HIPAA’s new blog Great Viral Video on EMR Benefits and Lack of Adoption and I absolutely loved the new video Allscripts [...]
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Great post, great video (for its artistic value) and, as you mentioned, its salient points about adoption of EHR/EMRs. I watched it (a couple of times) and captured the points you mentioned on my blog at http://www.myhealthtechblog.com
[...] of the EHR market is pretty huge. Congratulations AllScripts. I previously posted a really cool viral EHR video by AllScripts. I really like things like this that AllScripts is doing. It’s nice that a technology company [...]
[...] posted previously the best video I’ve seen promoting EHR use. Today I came across another video that talks about some of the benefits and challenges associated [...]
That entire video just screams influence from this earlier, very influential video about Web 2.0:
Jood42,
The video is a bit like that. I think there are also a number of viral internet videos for with post it notes too. I’d just never seen it applied to healthcare and electronic medical records before this.