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Crowdfunding Medical Bills

Posted on February 3, 2015 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I recently had a friend send over a Give Forward campaign for the Faul Family Recovery Fund. I don’t know the family, but they have three autistic children and one fo the daughters has a severe congenital heart defect. To top if off, the Father is autistic and suffers from depression and lost his job thanks to these health challenges. Such an amazing situation.

It’s no wonder that this family is having financial challenges and needs people to support their GiveForward campaign. We’ve all heard that medical bills is the #1 source of bankruptcy in the US. It’s expensive to get the treatment you need when you have a chronic illness.

With that said, I’m really intrigued by these crowd funding platforms that help people like the Faul Family raise money from family, friends and other caring people in order to help cover their medical expenses. The campaign I mentioned has currently raised $4,225 and they’re trying to raise $25,000. That’s not a small sum of money, but is much more manageable when a crowd of caring people are all contributing their Starbucks money to someone in need. The site has raised nearly $150 million this way. That’s amazing!

While Give Forward can be used for a lot of things, the medical category seems to dominate. A look through the medical category puts a face, a name and a story to healthcare in a way that those outside of healthcare rarely see. Walking through the list is both expiring and heart wrenching. Something that those on the front lines of healthcare see every day.

As someone who writes about healthcare, IT, and social media I’m really intrigued by the crowdfunding of medical bills. No doubt it’s a lifesaver for so many involved and likely gets a lot of doctors and hospitals paid that would otherwise get paid. I think those are great things. Plus, I think there’s value to all of us to give of ourselves to others.

I guess I just wonder if this will become a predominant model or how this model will evolve over time. Every hospital in the nation has stories like this walking through their doors every day. Should healthcare organizations be partnering with these crowdfunding platforms? Where do you think all of this is going?

Social Media Platforms and Techniques for Medical Practices

Posted on December 18, 2014 I Written By

The following is a guest post by Barry Haitoff, CEO of Medical Management Corporation of America.
Barry Haitoff
In my previous post I talked about the benefits of using social media in a medical practice and I said that the next post in the series would take a look at the tools, techniques, and social media platforms you should use to help you realize the benefits of social media. This will not be an exhaustive look at social media platforms or the way to get the most out of them. However, it will be a good place for you to start and will offer some techniques that those who’ve started might not have heard about.

First, a word of warning. When starting to work with social media, be sure to pace yourself appropriately. As you start working with a specific social media platform, you might want to start “sprinting” and dive really deep into the product. That’s a great way to develop a deep understanding of the platform, but it’s not sustainable. After doing a deep dive into a social media platform, find a sustainable rhythm that your practice can sustain long term.

Social media is a marathon, not a sprint.

Facebook – With nearly 800 million active users, it’s hard to ignore the power of Facebook. Given these numbers, the majority of patients are on Facebook and they’re likely talking with their friends about their doctors. Unlike many other social media platforms, most people are connected to their real life friends on Facebook. That means the focus of your work on Facebook should be to help your most satisfied patients be able to remember to share this with their friends as the need arises.

On Facebook this usually takes the form of a practice Facebook page that your patients can “like.” Invite your patients to like your Facebook page when they’re in your office or through your patient portal. You can even test some Facebook advertising using your internal email list to get your patients to like your page. However, the most important thing you can do is to make sure you regularly update your Facebook page with quality content. That way, they will want to like your page when they find it.

When it comes to content, put yourself in the shoes of your patients and think about what content you would find useful as a patient. Don’t be afraid to post things that represent the values of your practice, but may not be specific to your practice. In most cases, what you’re sharing on Facebook is more about helping that patient remember your practice as opposed to trying to sell them something. For example, it’s more effective to post something entertaining that your patients will like and comment on than it is to post some dry sales piece that they’ll ignore.

Twitter – Similar to Facebook, you want to create a two step process with Twitter. First, think about content you can post to your Twitter feed that would be useful to your patients and prospective patients. No matter what marketing methods you employ to increase Twitter followers, if your Twitter account isn’t posting interesting, useful, funny, entertaining, or informative content, then no one will follow you.

Second, find and engage with people in your area that could be interested in the services you offer. Finding them is pretty easy thanks to the advanced Twitter search. When you first start on Twitter you’re going to want to spend a bit of time on that search page as you figure out what search terms (including location) are going to be most valuable to your clinic. Sometimes you’ll have to be creative. For example, if you’re an ortho doctor, you might want to check out search terms and followers of a local youth rec league.

Once you find potential patients on Twitter, follow them from your account and engage with those you find interesting. Just to be clear, a tweet saying “Come visit our office: [LINK]” is not engagement. Offering them answers to their questions or links to appropriate resources (possibly on your website, blog, or Facebook page) is a great form of engagement. You’ll be amazed how consistently following and engaging with potential patients over time will build your Twitter profile. Once they’ve followed your account, you have created a long term connection with that person.

As I suggested in my previous post, Twitter can be a great way to find patients, but it can also be a great way for your practice to connect and learn from peers and colleagues. I’d suggest using different accounts for each effort. The tweets you create for each will likely be quite different so don’t mix the two. However, the same search and engagement suggestions apply whether you’re connecting with patients or colleagues. The search terms will just be quite different.

Physician Review/Rating Websites
There are dozens of physician rating and review websites out there today. Some of the top ones include: Health Grades, Angie’s List, ZocDoc, Yelp, Google Local, and many more. Which of these websites you should engage with usually depends on where you live. In most cases one or two of these websites are dominant in a region. For example, Yelp is extremely popular in San Francisco while Angie’s List is very popular in the south.

Discovering which one is most popular in your region is pretty easy. Many of your patients will have told you that they found your practice through these sites. However, you can also do a search on each of these services and see which ones are most active. A Google search for your specialty and city is another way for you to know which services are likely popular in your area.

Many of these sites will let you claim your profile and be able to respond to any reviews. Do it (although, don’t pay for it). Responding to reviews is a powerful way to engage your patients. If they post a bad review, keep calm and show compassion, understanding, and a willingness to help and that bad review will become good. Plus, that negative review could be an opportunity for you to improve your practice. If they post a good review, show gratitude for them trusting you as their doctor.

Once you’ve discovered which website is most valuable in your region, encourage your satisfied patients to go on that site and post a review of your practice. In some cases that might be handing the patient a reminder to rate you as they leave. In other cases, you might send them an email after their visit asking for them to review you on one of these sites. With mobile phones being nearly ubiquitous, a sign in the office can encourage a review as well.

There are hundreds of social media platforms out there today. However, if you focus on the platforms and techniques I mention above, you’ll be off to a great start. Mastering these techniques will make sure you get the most value out of your social media efforts.

Medical Management Corporation of America, a leading provider of medical billing services, is a proud sponsor of EMR and HIPAA.

Social Networks In Healthcare: Breaking Down Barriers To Change

Posted on December 4, 2014 I Written By

The following is a guest blog post by Ivo Nelson, Chairman of the Board of Next Wave Connect.
Ivo Nelson
As U.S. hospitals, professionals, and patients from coast to coast grapple with a daunting maize of healthcare challenges that’s growing more complex each day, it’s easy to forget that the solutions we need might just be sitting in someone else’s back yard.  And no matter who might own those great ideas, harvesting their value depends upon finding the best ways to share and make the most of them.

Both of these themes were at the heart of an exceptional two-day event I attended in Copenhagen recently, hosted by Healthcare DENMARK.  Called “The Ambassadors’ Summit,” each participant was invited to attend based upon his or her lifetime healthcare-industry contributions.  The Summit provided our group the opportunity to compare ideas and benchmark best practices with peers from around the world.  And while every national representative had something valuable to offer, some of the best thinking came directly from our hosts themselves.

Denmark has long stood out among nations for its health system, which is differentiated by its fundamental focus on the patient.  The Danish system functions by placing the patient in the center of its care-delivery circle.  Patients’ involvement in their own care is essential for the system to work.  And while few argue that patients should have a greater say in their own care, in Denmark they really do.

Because the Danes have made healthcare a true national – not political — priority, there’s a team mentality country-wide to support it – to improve it continuously over time.  It was this commitment that led Healthcare DENMARK to hold the Summit in the first place: they recognized that every country around the world has its own best practices to offer for consideration.  For example, Summit Ambassadors from Germany brought participants their expertise in international healthcare systems, managed care, integrated care, secure data transfer, and theoretic medicine, among others.  Colleagues from the United Kingdom shared insights from their roles in organizations like the World Health Care Congress and in subject areas such as healthcare analytics and health system financing, to name a few.

At the end of the Summit, we all agreed to return a year from now having advanced our own care systems by harnessing and developing the rich ideas we’d shared in just 48 hours.  Easily said, but what will prove the best means of connecting all the ideas in all those back yards?  The answer is social media used smartly – in a way that establishes closely defined social networks that engage communities interested in solving very specific problems.

As I left the Summit, I could already envision a new group of social communities that could invite the participation of the leaders who contributed so much to the Ambassadors Summit – effectively creating real-time conversations around the key issues that concerned each one of us.  For example, we could launch a new community with a “Danish voice” to advance our nation’s work to increase patient centricity.  Another smart social network could consider the construction of new hospitals and the consolidation of existing ones.  Other smart social healthcare communities could focus on medical homes, the roles of primary-care physicians, and the true connectivity of personal health records.

The possibilities are energizing because they are so clearly within our reach.  With the smart use of social platforms, global boundaries lose relevance, great meetings like the Ambassadors Summit never have to adjourn, and our power to drive a world of better care increases exponentially.

What Are The Benefits of a Medical Practice Participating in Social Media?

Posted on November 17, 2014 I Written By

The following is a guest post by Barry Haitoff, CEO of Medical Management Corporation of America.
Barry Haitoff
No doubt social media has become an integral part of many of our lives. We use it in our personal lives and if we don’t use it personally, our children are using it all the time. With nearly 800 million daily active users on Facebook and nearly 300 million monthly active users on Twitter, most medical practices are asking how they could benefit from having their practice participate in social media.

Before I begin with the specific benefits of social media use, I should define how I’m using the term social media. In this case, I’ll be talking about social media in the broadest context. Certainly this would include platforms like Facebook, Twitter, LinkedIn, Instagram and Google+. However, I also include healthcare focused websites like Health Grades, Angie’s List, ZocDoc, Yelp, and many more in this list. Each of these websites or mobile apps has a social aspect to them which allows the practice to engage with patients online.

Now let’s take a look at some of the benefits your practice can receive from your participation in social media.

Be Part of the Discussion – The reality of the internet is that your practice is being discussed online whether you participate or not. Many of the social media sites listed above have already created your profile and patients are talking about their experience at your practice. While you may wish that this wasn’t the case, it’s something that you can’t stop.

Given that you can’t stop patients from posting information about their visit to your office, it really benefits your practice to keep an eye on what’s being said about your practice on these social media sites. If someone posts something nice, that’s an opportunity for your practice to show some gratitude for their kindness. If someone posts something negative, that’s an opportunity for you to show some compassion even when difficult situations arise.

When a negative physician review is shown compassion, understanding, and a willingness to help, it turns a negative into a positive for your practice. Now instead of driving patients away from your practice, a sincere interest in helping the disgruntled patient will drive new patients to your practice who realize that you care about your patients. Of course, if you’re not taking part in social media, that negative comment will remain and discourage patients from ever visiting your office.

First Impressions – One of the first impressions many patients get about your practice is on your website and your social media presence. While it’s not the end all be all for how patients select a doctor, being an active participant in social media shows potential new patients that you’re a progressive organization that stays on top of the latest trends. If you’re not on social media and/or your website looks like it came out of the 90’s, many patients will wonder how well your practice keeps up with more important areas like clinical skills. Right or wrong, we draw these connections between a practice’s online presence and their ability to stay up with the latest medicine.

Engage Current Patients – Social media is a great way for your organization to engage with your current patients. One of the largest sources of new patient referrals comes from existing patients. A simple follow on Twitter or Like on Facebook creates a powerful connection between your practice and your patients. That connection then serves as a reminder to your patients of the services you provide. You’ll be surprised at the serendipity of social media. Your social media post on back pain can often arrive in the same stream as one of your patient’s friend’s complaint of back pain. Now you just gave your previous patient a simple way to refer their friend to you.

Promote High Margin Services – This doesn’t apply to all specialties, but many specialties have high margin services they can offer patients on a repeat basis. Other specialties can remind their patients of annual visits. Social media is a simple, scalable way to inform and remind patients of these high margin services. With the right set of followers, a simple tweet that says “Women, take care of yourself! Don’t forget to get your annual pap smear.” can be a really effective way to drive more patients to your practice.

Local Social Media – One challenge medical practices face is that the majority of their patient population is local. Social media and the internet by its very nature is a national and international tool. However, with the integration of GPS into every phone and location enabled web browsers, the websites and tools to target local people are amazing. Do a simple Twitter search for “back pain” and add your location and you’ll find a captive audience of people with back pain near you. Here’s a simple example I found in NYC. Once you find these potential patients, you can easily follow or engage with their tweet.

Learn from Others – While much of this list has been about driving more high quality patients to your practice, social media can also be an excellent way for doctors, practice managers, billing staff, etc to learn from their peers. You can find a community of peers on social media that are focused on pretty much any element of a medical practice. Many of them are posting amazing content which can help you learn how to do your job better. Plus, as you engage with your peers on social media, you create relationships which can be leveraged to get answers to difficult questions. Not to mention, you’ll receive the satisfaction of helping other people and developing deep friendships with amazing people. Social media is a font of knowledge just waiting for you to tap into it.

In the next post in our series, I’ll look at the tools, techniques, and social media platforms you should use to help you realize the benefits mentioned above. Are there other social media benefits I missed on my list? I’d love to hear how you’re using social media in your practice and the benefits you’ve received from it.

Medical Management Corporation of America, a leading provider of medical billing services, is a proud sponsor of EMR and HIPAA.

Google Helpouts Tested in Google Search Results – Dr. Google?

Posted on October 13, 2014 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It was first noticed by someone on Reddit and then confirmed by Engadget that Google has been testing a Google Helpout style feature which offers a telemedicine video visit with a doctor. You can see an image of the test Google search telemedicine integration below:
Google Helpout - Google Search Integration

This is a really interesting integration for a number of reasons. First, Google wasn’t charging for these initial test visits, but would no doubt charge for these visits in the future. Second, it takes an Act of God to get Google to integrate something into their cash cow: search results. That should tell us how serious Google is about doing these types of integrations.

I can already hear the naysayers who think this is a terrible idea. They might be right as a business. We’ll have to see how that plays out. The reimbursement model could a challenging one. Plus, there are plenty of reasons why this won’t work. Google will have to get really good at knowing when to offer a visit and when not to offer a visit. We’ll see if they want to make the investment required to understand when the visit is something that should be encouraged and when it shouldn’t be encouraged.

One thing I’ve observed with Telemedicine is that it can really work well…if you have the right situation. The reason Telemedicine has gotten a bad rap is that the naysayers have plenty of ammo they can use to explain why Telemedicine could be a terrible thing. These naysayers are correct. There are a bunch of healthcare situations where a telemedicine visit just isn’t going to work. However, just because something doesn’t solve 100% of the situations doesn’t mean it shouldn’t be used for the 30% of the time (I think it could be more than this) that it’s a beautifully elegant solution that’s just as effective as an in office visit?

As noted, this was just at trial by Google. Google is well known for trying things to see how they do and then scraping them after the trial. So, we’ll see how this goes. It does seem that Google can’t keep its hands out of healthcare. I think they see the trillion dollar industry and just can’t resist.

Comprehensive Patient View, Social Media Time, and Linking Millions of EMR

Posted on August 10, 2014 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

You don’t really need to click on the link above. The answer is no. The answer is that it probably won’t ever happen. There are just too many source systems where our health data is stored and it’s getting more complicated, not less.

If the social media maven Mandi has a challenge getting her social media on, now you can understand why many others “don’t have the time.” It takes a commitment and many don’t want to make that commitment. It doesn’t make them bad people. We all only have so many hours in a day.

No need to read this link either. Although, I found it great that they described the challenge as linking millions of EMR. Let’s be generous and say there are 700 EHR vendors. Unfortunately, that doesn’t describe what it takes to make EMR interoperable. To use a cliche phrase, if you’ve connected with one Epic installation, you’ve connected with one Epic installation. I know it’s getting better, but it’s not there. If you want interoperable EMR data, you need to connect a lot of different installs.

Taking Down Dr. Oz

Posted on July 23, 2014 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I briefly mentioned Dr. Oz in my recent post about NY Med (and the healthcare social media firing). It’s clear to anyone watching the show that Dr. Oz is there for the celebrity factor and not for the actual medical work. He’s always “partnered” with another cardiologist who provides the actual patient care. Of course, I don’t really care too much that he’s on it or not. If it gives them a boost in ratings, good. I like the show.

However, I don’t know a single doctor that likes Dr. Oz and I know many of them who hate Dr. Oz. With this in mind, I found this interview with a medical student whose trying to “take down” Dr. Oz quite interesting. Here’s a short take on what this med student is doing:

Last year, Mazer brought a policy before the Medical Society of the State of New York—where Dr. Oz is licensed—requesting that they consider regulating the advice of famous physicians in the media. His idea: Treat health advice on TV in the same vein as expert testimony, which already has established guidelines for truthfulness.


This is absolutely one of the problems with social media and other medium like television. The person with the biggest voice doesn’t always have the best information. In fact, sometimes the wrong information is the best way to grow an audience. What’s popular is not always what’s right.

Mazer in his interview highlights the biggest problem with some of the things that Dr. Oz says. The movement in healthcare has largely been towards evidence based medicine. I think that movement will only grow stronger as we can prove the effectiveness of care even better. However, many of the things on Dr. Oz’s show go contrary to evidence based medicine. This leaves the patient-doctor relationship at a cross roads when a patient chooses to follow something they’ve seen on TV versus the advice of the doctor (even if the doctor is on the side of evidence).

Dr. Oz aside, the same principle applies to other information patients might find on the internet. Many doctors would like to just brush this aside and say that patients should “trust” them since there’s bad information on the internet or there’s a bigger picture. That might work in the short term, but won’t last long term.

Long term doctors are going to have to take a collaborative approach with patients. As patients we just have to be careful that we don’t take it too far. Collaboration means that the patient needs to be collaborative as well.

The other way for doctors to battle the misinformation out there is to provide quality sources of trusted information. One way this will happen is on the physician website. Instead of being a glorified yellow page ad, the physician website is going to have to do more to engage and educate patients. That’s part of the opportunity and vision for Physia. It’s an exciting time to be in healthcare…if you like change.

Unofficial 2014 #HIT100 Rankings

Posted on July 9, 2014 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Editor’s Notes: My Twitter friend, Steve Sisko (@ShimCode if you prefer), sent me his list of unofficial #HIT100 rankings and asked if I wanted to publish them. Always someone interested in a sneak peak at the final results, I was of course happy to publish his findings. Plus, it will be fun to compare them against @TheEHRGuy’s final list.

I made my feelings on the #HIT100 list quite clear in past years. I don’t feel any different now. The list as a whole is quite interesting and a great way to discover new and interesting people in healthcare IT. However, specific rank on the list is meaningless to me since it can easily be gamed. For example, if you nominate a lot of other people, then you’re very likely to get reciprocal nominations and be at the top of the list. Not to mention, with just my own Health IT related Twitter accounts I could get someone to the top 50 if I’d wanted. Although, I didn’t. I think I nominated two people who bought me chocolate shakes and cheesecake in the past. I guess you now know how to win me over.

What I think would be interesting is to dive into this list a little deeper and see who’s new, who dropped from the list and also to dive deeper into the story of the people on this list. Sounds like a good future project for my blogs. I might start with those on the bottom of the list.

Without further ado, enjoy the unofficial #HIT100 list.

For those who simply must know, here are the unofficial 2014 #HIT100 rankings.

Note: These are not the “official results” that should be coming from @TheEHRGuy. They were derived as and have the limitations listed below the table.

Unofficial Nominee 2014 Votes 2014 Rank True 2014 Rank 2013 Rank Comments
@Brad_Justus 58 1 1 3
@MandiBPro 49 2 2 9
@ahier 33 3 3 4
@EMRAnswers 33 4 3 5
@bhparrish 29 5 5 25
@Colin_Hung 28 6 6 79
@DodgeComm 28 7 7 80
@nrip 28 8 8 12
@HealthcareWen 27 9 9 1
@HITAdvisor 27 10 9 2
@PremierHA 27 11 9 #N/A
@JohnNosta 26 12 12 6
@OchoTex 24 13 13 18
@ReginaHolliday 24 14 14 7
@VinceKuraitis 23 15 15 38
@JennDennard 21 16 16 #N/A @SmyrnaGirl – 15th
@TheEHRGuy 21 17 16 30
@2healthguru 20 18 18 13
@DonFluckinger 20 19 18 66
@Brian_Eastwood 19 20 20 53
@laurencstill 19 21 20 #N/A
@CDW_Healthcare 17 22 22 19
@drtom_kareo 17 23 22 #N/A
@ElinSilveous 17 24 22 23
@HITConsultant 17 25 22 28
@ShimCode 17 26 22 29
@techguy 17 27 22 20
@ColeFACHE 16 28 28 26
@GovHITeditor 16 29 28 35
@dz45tr 15 30 30 57
@GaryPalgon 15 31 30 17
@GoKareo 15 32 30 #N/A
@nxtstop1 15 33 30 #N/A
@DSSHealthIT 14 34 34 #N/A
@gerryweider 14 35 34 #N/A
@HealthcareMBA 14 36 34 #N/A
@drnic1 13 37 37 46
@Farzad_MD 13 38 37 #N/A @Farzad_ONC – 21st
@KenOnHIT 13 39 37 36
@leonardkish 13 40 37 24
@MelSmithJones 13 41 37 #N/A
@Cascadia 12 42 42 41
@dirkstanley 12 43 42 34
@motorcycle_guy 12 44 42 10
@Paul_Sonnier 12 45 42 11
@wareFLO 12 46 42 #N/A
@westr 12 47 42 77
@giasison 11 48 48 #N/A
@healthythinker 10 49 49 70
@janicemccallum 10 50 49 39
@jennylaurello 10 51 49 #N/A
@JonMertz 10 52 49 22
@MichaelGaspar 10 53 49 #N/A
@danmunro 9 54 54 #N/A
@gnayyar 9 55 54 51
@RasuShrestha 9 56 54 #N/A
@drttsang 8 57 57 #N/A
@HITLeaders 8 58 57 #N/A
@JohnSharp 8 59 57 #N/A
@MightyCasey 8 60 57 #N/A
@Docweighsin 7 61 61 #N/A
@ePatientDave 7 62 61 47
@EricTopol 7 63 61 48
@Greg_Meyer93 7 64 61 #N/A
@HealthFusionKMc 7 65 61 #N/A
@lsaldanamd 7 66 61 #N/A
@NaomiFried 7 67 61 83
@askjoyrios 6 68 68 #N/A
@boltyboy 6 69 68 52
@dineshrs 6 70 68 #N/A
@ehrandhit 6 71 68 #N/A
@fredtrotter 6 72 68 49
@hjluks 6 73 68 89
@JBBC 6 74 68 #N/A
@jhalamka 6 75 68 42
@SusannahFox 6 76 68 45
@CancerGeek 5 77 77 #N/A
@carimclean 5 78 77 #N/A
@CyndyNayer 5 79 77 #N/A
@intakeme 5 80 77 #N/A
@john_chilmark 5 81 77 62
@kathymccoy 5 82 77 55
@KBDeSalvo 5 83 77 #N/A
@Lygeia 5 84 77 40
@mloxton 5 85 77 #N/A
@nursefriendly 5 86 77 #N/A
@nversel 5 87 77 44
@PracticalWisdom 5 88 77 31
@ShahidNShah 5 89 77 98
@skram 5 90 77 #N/A
@ThePatientSide 5 91 77 #N/A
@annelizhannan 4 92 92 65
@chasedave 4 93 92 54
@Christianassad 4 94 92 16
@cmaer 4 95 92 #N/A
@CMichaelGibson 4 96 92 #N/A
@danamlewis 4 97 92 #N/A
@DCPatient 4 98 92 #N/A
@haroldsmith3rd 4 99 92 #N/A
@HITNewsTweet 4 100 92 #N/A


Methodology and Disclaimers

  1. This is an unofficial list.
  2. Selected all tweets tagged with #HIT100 from 7/1/14 (12:00 EST) thru 7/8/14 (13:00 EST) that complied with the essence of the requested format and general rules.
  3. Eliminated all duplicate votes made by the same person for the same nominee
  4. Didn’t combine people with multiple Twitter accounts. Like @KathyMcCoy/@HealthFusionKMc and @techguy/@ehrandhit and
  5. Didn’t exclude anyone who had less than 6 months on Twitter. That would take a little scripting or manual effort I don’t have right now.
  6. Didn’t exclude anyone who isn’t “an active participant of both the #HealthIT and #HITsm channels” as I’m not sure how to determine that without being subjective.
  7. Also, note that comparison to 2013 rankings has a few holes in it due to people changing their handles since 2013. Like @Farzad_MD /@Farzad_ONC and a couple others.
  8. Accounts with same vote count were sorted alphabetically.

Previous #HIT100 Rankings:

2011 – #HIT100 List –

2012 – #HIT100 List –

2013 – #HIT100 List –

NY Med Social Media Firing

Posted on June 27, 2014 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Update: Katie Duke stopped by and left the following comment that’s worth noting:

Thank you for this article and review. I did not violate any aspect of the social media policy or HIPPAA and was technically fired for what my manager calls “we just don’t want you working here anymore and you’re insensitive” (as referring to the post)

I have been in the spotlight for several years and thoroughly respect the rules and regulations of our profession and it’s presence on social media. My goal is to change the portrayal of nursing in the media. We all make mistakes and we must learn from them. Do I feel it was a terminable offense? No- I feel I should have been counseled or even given some constructive criticism. After all- I am a great nurse and was with NYP for 7 years and of their motto is to put patients first then they should advocate more for the retention and growth of the nurses they have. Nurses are NOT disposable. Thank you for this venue to get the dialogue going about this rather controversial and taboo topic.

I applaud Katie’s efforts since I’ve often commented how nurses are an afterthought during an EHR selection and implementation process and that’s a pity since they’re such an important part of the organization. I imagine this same thing applies to other hospital policies. Thanks for your added comments Katie.

Last night was the premiere of the second season of NY Med on ABC. I saw the previous season and enjoyed it and so I was interested to see the new season. I like all of the show except for Dr. Oz who is obviously there because he has a big name and not because he’s actually practicing medicine. I love the quote I read online “Dr. Oz is a fake even when he’s scrubbing in. His mask isn’t on while he’s fake scrubbing.” All of the Dr. Oz parts felt very contrived so they could get him involved in the show. When real cardiology was being practiced, he called in the leading expert, or at least someone who actually could help the patient.

Dr. Oz part aside, the 3 ER nurses are my favorite part of the show. I remembered 2 of the 3 from last season and so I was really glad to see that they were back. Those are some firecracker nurses that always face interesting situations in the ER.

While the show isn’t perfect since as soon as you turn a camera on, people change, it’s still an interesting look into the challenges that many doctors and nurses face on the front lines of healthcare. While Grey’s Anatomy is a well written, entertaining drama and sometimes taps trending topics for its story, it’s not a good depiction of reality.

With the above review, I was particularly intrigued last night when Katie Duke, one of the ER nurses, got Fired from the hospital for posting a picture on Instagram. It was pretty interesting to see both the other ER nurses and Katie’s first hand response to her being fired and escorted from the building.

Since this is EMR and HIPAA, let’s talk about the HIPAA implications of what Katie did. They didn’t show the picture she posted for very long, but there were no people in the picture. Just a room after they’d had a trauma case in the ER. Basically, at quick glance I can’t imagine there’s any HIPAA violation with the picture. She did tag the picture with a number of hashtags. The only one that seemed in question was the “#Man vs 6 train” one, but that’s not a HIPAA violation either or would be an enormous stretch to make the case that it is a violation.

I think it’s fair to say she didn’t violate HIPAA with her instagram post. However, that doesn’t mean she didn’t violate a hospital social media policy. I’d be interested to see New York Presbyterian’s (the hospital who fired her) social media policy. It’s hard to guess at what the policy might include. I’ve seen really strict social media policies, really open social media policies and organizations with no policy (that’s scary). Given their policy, it might very well have been appropriate to fire her. In fact, if it wasn’t, Katie Duke seems like someone who would fight back in court if it wasn’t appropriate.

While Katie Duke was fired from New York Presbyterian, she was hired at Roosevelt on the West Side. I wonder what they said to Katie about social media when they hired her. In the NY Med episode they show her doing well. Although, they noted that she was great with patients, but was having a challenge getting up to speed on their computer system. Makes me wonder what EHR they use in their ED. Although, I think it’s safe to say that this could be said about any ER nurse in any ER regardless of the computer system they use. It just takes some time to get up to speed on an EHR.

In case you’re wondering, Katie Duke has launched a website and on July 1st she’s launching a YouTube show, she has an endorsement deal with Dickies and Cherokee scrubs, has speaking engagements around the country, and a line of merchandise around the phrase “Deal With It.” I guess that’s how she’s chosen to deal with the firing. If you look at her Twitter account, you can see a lot of nurses who really look up to her and appreciate her.

The discussion of social media in the workplace is an important one and it’s really important that you understand your employer’s views on the subject if you’re going to take part in it. Although, I think we all have to appreciate the irony of a hospital firing someone for posting a picture to instagram while that same hospital has a bunch of cameras video recording in their hospital for a TV show on ABC. Feels pretty hypocritical, do as I say, not as I do.

What do you think? Did you see the show? Where will social media sharing take us in healthcare and what will be the good and bad consequences of it?

Patient Engagement vs. Patient Education: What’s the Difference?

Posted on June 3, 2014 I Written By

The following is a guest blog post by Jamie Verkamp, Chief Speaking Officer at (e)Merge.
Jamie Verkamp
Healthcare organizations often see attesting to the Measures included in Meaningful Use Stage 2 as a burdensome checklist which results in a massive resource drain in exchange for inadequate financial compensation. MU Stage 2 Measure 7 is one such oft-maligned requirement for attestation. This Measure requires that online access to records is provided to 50% of patients and that 5% of patients execute the viewing, download, or transmission of their online health information.  Organizations should not see Measures regarding patient engagement as intimidating or inconvenient. Instead, these Measures seeking to improve patient engagement should be seen as an opportunity to create more loyal, involved, and empowered patients.  The importance of engaging our patients in their own health shows itself in current statistics relating to personal health.  According to a study by TeleVox, roughly 83% of Americans don’t follow treatment plans as prescribed by their physicians.  Adding to that, 42% of Americans feel they would be more likely to follow their care plan if they received some form of motivation to participate.  By giving patients a channel to monitor and participate in their own health, organizations can develop a more educated population capable of producing greater outcomes.

Understanding the reasoning behind the Measures driving patient engagement is the first step; now, we must educate our patient population on the value of logging in and connecting with their information. While the frequency of patients physically visiting their provider’s office is somewhat inconsistent, this is often the most successful way to encourage electronic patient access. Patient facing staff members should be well educated on electronic patient access and be prepared to answer questions as they arise. Physically walking patients through the engagement process of maneuvering their electronic access, or providing video tutorials with simple instructions in the office lobby can increase patient engagement substantially. Consider setting up a station in the waiting room to allow patients to sign up for the service, thus solving the issue of forgotten motivation.

However, organizations must seek to include in their engagement plan the younger and healthier population who may not enter the physical office space outside of unforeseen emergency visits or more often than their annual checkup requires. Looking online to relate with these patients can be beneficial, as this has been found to be where this demographic spends the majority of their time and communication engaging with brands and services.  Providing information and education on an organization’s website, Facebook, Twitter, or even YouTube page through video promotion can assist in sparking an interest with this patient population.  Many times, those likely to engage in a patient engagement offering remain unaware of its availability due to a lack of communication from the healthcare organization.  From the practice standpoint, we must understand our work is not done once the portal is merely completed; rather this is when the real challenge presents itself.

In today’s society, consumers are bombarded with promotional emails and routinely asked for their contact information so further communication can be established.  With this in mind, consumers are more cautious as to what and how much information they provide to companies.  Unfortunately, for the healthcare industry, this includes a cautious nature toward information shared with healthcare organizations.   With this barrier in place, administrators must actively engage with their patients to educate them on the benefits of becoming involved in electronically managing their care.  Before consumers choose to willingly hand over their personal contact information, they will likely need to understand the reasons for doing so and what advantages they will receive.

Convenience has become one of the most desired aspects of communication and buying behaviors in consumers today.  As a society, we have adopted a “need it now” expectation.  With the ease portable technology has brought to our information search, patients and consumers count on service when they desire it.   This is especially true when it comes to customer service; consumers are becoming less patient and beginning to expect service when they desire.  In a recent study, it was found businesses offering a “Live Chat” option online saw a 15% increase in conversions. Explaining to patients the ease of communication with physicians and key staff members through the portal can be a helpful start in creating buy in.  Communication via the portal includes direct messaging, appointment reminders, and more. Informing patients of potential time saving factors in appointments down the road and quicker access to lab results can also establish and pique interest.  In many instances, finding the optimal moment to address the patient portal can create successful outcomes.  Patients burdened by numerous prescription refill requirements or those frustrated with waiting in line to pay a bill can be directed back to the convenience of a patient portal to handle all of these items at their own computer at home.

As a whole, those looking to meet this Stage 2 requirement must focus their attention on creating personalized communication with patients.  Standardized information will not entice patients and may easily be looked over.  Begin to examine which staff members may be the best fit for providing patient education and focus on educating patients on what they will get out of participating, not just simply meeting your Measure 7 requirements.   Potential touch points can be found within your signage, billing communications, appointment reminders and especially on your practice website and social sites.

According to, Meaningful Use Stage 3 will continue with the goal of driving patient engagement and improving outcomes.  This will include, “patient access to self-management tools”. The options for healthcare organizations are clear:

1. An organization can meet the bare minimum for the Stage 2 requirements using a patchwork of initiatives which produce minimally satisfying results while have no significant effect on the patient experience. Then repeat the entire process for the applicable Measures in Stage 3.

2. An organization can have a well-articulated and executable plan. In doing so, the practice, hospital or healthcare organization can commit to utilizing technology for the optimization of patient care, get a full return on investment from the Patient Portal, and simultaneously grow their business through the competitive advantage of a successful online presence. Initiating this push now will further develop readiness for Stage 3 as the implementation date approaches and with productive workflows in place, administrators can free themselves to focus on other Measures for attestation.

So which option will your organization choose? It’s not going to be easy, but change seldom is. Every industry experiences social and digital evolution, now it is healthcare’s turn.

About Jamie Verkamp
This article is a result of a partnership between (e)Merge, a medical growth consulting firm and DataFile Technologies, an outsourced medical records management and compliance company. Jamie Verkamp leads (e)Merge as Managing Partner and Chief Speaking Officer, she works shoulder to shoulder with medical professionals the healthcare industry to improve the patient experience and see measurable growth in clients‘ customer service efforts, referral volumes and bottom lines. DataFile Technologies is led by Janine Akers, CEO. DataFile’s passion for compliance allows them to be thought leaders in HIPAA interpretation while executing innovative medical records workflow solutions on behalf of their clients. Our companies produce white papers, speaking engagements, and videos to keep health professionals up to date on the latest industry topics.