Welcome to EMR and HIPAA

Trusted.MD is planning a healthcare blogging conference here in my hometown of Las Vegas. They held one in DC in 2006 that looked quite good. I wish that I could be on one of panels they have planned. I’d love to meet and be on a panel with Tom Eng the Chairman & CTO of Healia. I’ve blogged about the Healia search engine a few times before. Plus, the topic of that panel is “Find and Be Found: Search, Distribution and Reputation Management & Measurement” That’s perfect for me. I’d also like it because then I could probably go to the conference for free.

Anyway, here’s what’s planned for the conference:

9:00 – 9:50 Keynote: Public Health Outlook for 21st Century
Blogging and New Media in Health Promotion and Protection

* Jay Bernhardt, PhD, MPH: Director, National Center for Health Marketing, CDC

10:00 – 10:50 Panel: Open Healthcare – Learning to Live in the Brave New World
Openness, Controversy and Crisis Management in Blogs and Social Media

* Dmitriy Kruglyak (Moderator): CEO, Trusted.MD Network
* Matthew Holt: Author & Consultant, The Health Care Blog
* Nicholas Jacobs, FACHE: CEO, Windber Medical Center & Research Institute
* Robert L. Coffield, JD: Member, Flaherty, Sensabaugh & Bonasso, PLLC
* Elisa Cooper: Whistleblower, formerly with Kaiser Permanente

11:00 – 11:50 Panel: Navigating the Blogosphere - Find and Be Found
Search, Distribution and Reputation Management & Measurement

* Fard Johnmar (Moderator): Founder, Envision Solutions LLC
* Tom Eng: Chairman & CTO, Healia
* Constantin Basturea: Director, New Media Strategies, Converseon
* John Mack, MA, MS, MPhil: President, VirSci Corporation; Publisher, Pharma Marketing Network

12:00 – 1:20 Lunch

1:30 – 2:20 Workshop: Creating a Presence – Plan and Develop Your Blog
Strategy and Tactics on Establishing Your Social Media Presence

* Toby Bloomberg (Moderator): President, Bloomberg Marketing;
* Dale Hunscher: Author, Business Blogging 4 Healthcare Professionals
* Philippa Kennealy, MD: President & Coach, Entrepreneurial MD
* Mike Smith: President, Michael Smith Business Development

2:30 – 3:20 Panel: Using New Media in Health & Medical Education
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

* Carol Kirshner (Moderator): VP, Promedica Research Center
* Paul Costello: Executive Director, Communication & Public Affairs, Stanford School of Medicine [invited]
* Ves Dimov, MD: Clinical Assistant Profession & Director of Web based Medical Education, Cleveland Clinic [invited]
* Gary Levin, MD: Physician Educator & Coordinator of Inland Empire RHIO
* Margaret Moore: CEO, Wellcoaches

3:30 – 4:20 Panel: Using New Media to Market (or Motivate?) Behavior Change
Practical Lessons from the High-Profile Case Studies and Leading Practitioners

* Nedra Weinreich (Moderator): President, Weinreich Communications
* Fabio Gratton: Chief Innovation Officer, Ignite Health
* Debbie Donovan: Director, Corporate Communications, Conceptus
* Adam Pellegrini, Strategic Director Online, American Cancer Society
* Graham McReynolds, VP, Marketing, National Multiple Sclerosis Society
* Ralph De Simone, Internet Marketing Specialist, Leukemia & Lymphoma Society

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