We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 4/14 at Noon ET (9 AM PT). This week’s chat will be hosted by Jess Clifton (@jslentzclifton), Sarah Bennight (@sarahbennight), and Steve Sisko (@shimcode) on the topic of “Healthcare Content Creation for the Audience Economy”.
The Healthcare IT Marketing and PR Conference (HITMC) took place last week and, as would be expected from an event largely attended by “marketing people,” social media lit up with content, insight, opinions and a bit of wackiness. Almost 2200 tweets were shared on Twitter alone during the three-day conference with the lion’s share of those tweets addressing the following topics:
- Inspiration including leveraging influencer/champions, employees and the importance of passion
- Content including case studies, personalization, repurposing, strategies, and use of experts as content creators.
- Buyer Personas & Customer Journeys
- Importance of Video and visual content
- Pitching media outlets and others to convey your content
- Tips, tips and more tips
Based on the above and all the good information emanating from the HITMC event, this week’s #HITsm chat will explore “Healthcare Content Creation for the Audience Economy” via the following topics:
T1: What are some of the ways content & messages can be made inspirational and humanized? #HITsm
T2: What are characteristics of a ‘good’ SME and how do you identify SME’s in your organization, tribe, circle of associates? #HITsm
T3: What are most effective types of ‘personalized content’ to share w/ a buyer & at what point in their journey? #HITsm
T4: What are some of the ways video can be used to market and support healthcare products/services? #HITsm
T5: What’s not going to change in Healthcare in the next 10 years and how will content remain the same as it is today? #HITsm
Bonus: What are some of the best content marketing tips you learned at the HITMC? Or would like to share if you didn’t attend? #HITsm
Content, Insight, Opinions, Tips & Bits of Wackiness from #HITMC
For a curated list of tweets emanating from the HITMC event, check out this blog post.
Upcoming #HITsm Chat Schedule
4/21 – Innovation vs Incremental
Hosted by @Colin_Hung
4/28 – TBD
5/5 – TBD
Hosted by @IntelHealth
We look forward to learning from the #HITsm community! As always let us know if you have ideas for how to make #HITsm better.
If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.